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Blog / Ecommerce platform guide / How to Get More Sales on Amazon

Ecommerce platform guide

How to Get More Sales on Amazon: 12 Expert Tips

How to Get More Sales on Amazon: 12 Expert Tips
Lilija Karpjaka

By Lilija Karpjaka

11 min read

Amazon is a complex machine of algorithms, competition, and vast opportunities. That’s why Amazon sellers must have a nuanced understanding of its ecosystem to thrive. 

While having an attractive product and competitive pricing might occasionally secure Amazon sales, relying solely on these factors is risky for anyone serious about establishing a successful Amazon store.

We’ll guide you through the essential tools and insights for reaching success on Amazon, transforming them into your navigational compass. With these in hand, your journey across this vast marketplace will be smoother and more fruitful.

Incorporating Printful into your Amazon store offers the advantage of on-demand production and shipping, but success hinges on navigating Amazon’s ecosystem effectively. From optimizing listings to understanding the nuances of Amazon’s search algorithm, each step is a piece of the puzzle in achieving success.

Let’s start at the basics—optimizing your product listings. Then, we’ll move on to more experimental tips on how to increase sales on Amazon. 

preview play-button

a screenshot of a computerSource: Amazon

Before you come up with titles for your Amazon listings, go to Amazon Seller Central and refresh your memory about the Amazon title requirements for your product category. 

Keep the title 80 characters long, the maximum amount shown on most mobile devices. Avoid promotional phrases like “bestseller.” 

Keep the title clean of special characters and include keywords that boost your listing’s visibility on Google—aim for 5–10 keywords in your title. 

The title should describe the design accurately and be keyword-rich.

Make sure to include:

  • Primary keyword 

  • Secondary keyword(s)

  • Descriptive word(s) of the product’s design 

  • The audience it’s intended for 

  • Type of product

Let’s look at an example of one of the bestsellers.

a grey shirt with a picture of dandelionsSource: Amazon

Anbech Womens Dandelion Graphic T-Shirts Teen Girls Cute Sunflower Trendy Clothes Casual Tee Tops

Let’s break it down.

  • Primary keyword: dandelion graphic t-shirt

  • Secondary keyword: sunflower

  • Description of the t-shirt image or text: dandelion graphic t-shirt or cute sunflower trendy clothes (as the product listing offers multiple designs)

  • Intended audience: women and teen girls

  • Type of product: t-shirts or tee tops

At first glance, the title seems a bit messy. However, it has done its job and covered all the bases for the listing to become one of the top sellers in the category. 

Every product title should include your brand name. Building brand recognition wherever you can is essential.

Here’s another example. 

a black shirt with a dinosaur on itSource: Amazon

ROSEPARK Women Cute Dinosaur Graphic T-Shirts Teen Girls Funny Tees

In this case, the title is cleaner. 

  • Primary keyword: cute dinosaur graphic t-shirts

  • Secondary keyword: funny tees

  • Description of the t-shirt image or text: cute dinosaur graphic t-shirts

  • Intended audience: women and teen girls

  • Type of product: t-shirts or tees

Keep in mind that your description will differ for each product type. Adjust your formula based on how your most successful competitors do it to get the best results possible. 

Learn more: How to Sell T-Shirts on Amazon: From $0 to $1,000 a Month

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Product images undoubtedly have a significant impact on shoppers’ decision-making process. They will click back and forth to gauge the product’s quality.If the photos look good (and the reviews do, too), in the shopper’s mind, the product might beworth buying.

Upload high-resolution images

Amazon’s photo requirements state the images should be at least 1,600 pixels or larger on the longest side. Big brownie points if your images are zoomable. 

If you sell custom products with Printful, you can download high-resolution mockups.

Show the product from multiple angles

Just like in a physical store, the customer wants to examine the product online. Give your customers a 360-degree view of what they’re considering getting, helping them understand the product’s shape, design, and how it looks from different perspectives.

Add infographics

Infographics are a powerful tool to highlight your product’s key features, benefits, and selling points in an easily digestible format. They can simplify complex information, such as technical specifications or size charts.

a woman wearing black pantsSource: Amazon

Crafting compelling descriptions on Amazon is essential for connecting with your audience and distinguishing your offerings, ultimately driving more Amazon sales. Beyond mere specifications, a well-written description should articulate the benefits of your product, address how it resolves specific customer needs, and encapsulate your brand’s essence.

While supplier descriptions offer a starting point for dropshipping entrepreneurs, tailoring authentic content is key. Original descriptions enhance SEO performance on Amazon, ensuring your products rank higher and resonate more effectively with potential buyers. This approach differentiates your listings and capitalizes on unique keywords, maximizing visibility and engagement.

Analyze the listings of top-performing sellers in your niche to identify effective strategies. Use tools like PickFu for customer research, allowing you to conduct A/B testing on your titles or descriptions against your competitors. You can then implement the insights gained to refine your listings for better performance.

To improve your Amazon SEO, and appear higher on search results, start by assembling a targeted keyword list. Consider the terms your customers might use in their Amazon searches for your products. Observing sales trends can reveal how shoppers locate items similar to yours. For keyword research and identification:

  • Experiment with various terms and relevant keywords in the Amazon search bar, noting the suggested search terms that appear.

  • Analyze competitors’ product listings for keyword ideas, examining the search terms used for similar products.

  • Investigate Amazon’s recommended and related product sections for further inspiration.

  • Focus on identifying broad (short-tail) and specific (long-tail) keywords to refine your strategy.

If you’re looking for a keyword tool, try Cerebro. It will help you identify which keywords your competitors rank for.

Learn more: Amazon SEO: How to Optimize Your Listings and Rank Higher

Gathering more reviews on Amazon can significantly boost your product’s visibility and trustworthiness. 

A straightforward strategy is to ask your customers for feedback. Surprisingly, a large portion—70% of shoppers—are willing to leave a review when asked. 

While Amazon already prompts customers for reviews, adding a personal touch can make a difference. Consider using specialized software like FeedbackExpress to send customized review request emails for a more personalized touch. Remember, it’s crucial to encourage honest feedback without implying a preference for only positive reviews, as this goes against Amazon’s review policy.

Consider adding packaging inserts with your products that express gratitude and ask your customers for feedback.

Valuable read: How to Get Reviews on Amazon: Rules and Proven Methods

6. Enroll in Amazon Brand Registry 

a man talking to a womanSource: Amazon brand services

Enrolling in the Amazon Brand Registry unlocks exclusive features for brand owners, making it a big step for any strategic Amazon seller. It allows the creation of visually appealing product descriptions with high-quality content using images and infographics. 

Brands can also set up their own Amazon Storefronts, providing a distraction-free space without competitors’ ads. Access to advanced advertising options becomes available, including Sponsored Brands and Sponsored Display ads. Additionally, the Brand Analytics dashboard offers valuable insights into customer behavior, demographics, and more, helping you to tailor marketing strategies effectively. 

You will also have access to Seller Central’s customer engagement campaigns. This tool allows you to connect directly with specific segments of your audience, including repeat, high-spend, and recent customers, as well as brand followers, fostering loyalty and encouraging repeat purchases.

a logo of a popular music companySource: Canva

Engage your target audience where they spend their time. There’s a good chance a good portion of it’s on TikTok, a great stage for showcasing your products through creative content and directing traffic to your Amazon product listings. 

  • Follow trends

On TikTok, what’s trendy is huge for the algorithm. Think hashtags, the latest tracks, and cool effects to get your video to blow up. It’s all about tapping into what’s hot.

  • Post regularly

Maintaining a regular posting schedule is crucial, but each video should offer viewers something valuable. Simply churning out content without substance won’t cut it. For instance, if you’re showcasing apparel, don’t just display the item; demonstrate how it looks, share styling tips, or highlight its features.

  • Interact with others

Connect with potential customers by exploring profiles related to your niche and interacting with users interested in similar products. Liking their comments or following them can increase your visibility. Also, engage by commenting under related videos with your insights or experiences. This targeted interaction raises awareness of your brand and encourages users to follow you if they find your contributions valuable.

8. Harness Instagram’s ad features 

a group of cell phones with screenshots of girls

Instagram Shopping and shoppable posts have revolutionized how businesses sell, allowing for direct purchases within the app. Create a digital storefront to display products attractively and use shoppable posts to link directly to product pages, enabling a smooth shopping experience. 

If you have an Amazon FBA account, you can create a social media promotional code. To do that, go to Advertising > Promotions on your account. This code can funnel followers to a dedicated Amazon page displaying only your products.

Learn more: How to Make Money on Instagram and Grow Your Following

Boost your Amazon product’s visibility by leveraging Amazon’s free promotional tools like “Coupons” and “FBA Subscribe and Save.” If you want to boost your advertising efforts, consider using Perpetua, an AI-driven ad automation platform designed for Amazon.

a screenshot of a websiteSource: Perpetua

Perpetua streamlines ad management by setting goals and budgets and automating keyword bidding and sales optimization. While it starts at $250/month, the potential time savings and efficiency gains could be worth the investment for serious sellers aiming to scale their Amazon presence.

Read more: The Amazon Marketplace Appstore: A Sneak Peek at 11 Apps

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By offering competitive prices, you can improve customer retention and brand loyalty. Shoppers are more likely to return to a retailer that consistently offers fair prices. 

Periodic price changes, informed by thorough market analysis and customer demand, can make your products more appealing and competitive. By examining various case studies and data, you’ll see the tangible benefits of flexible pricing strategies, from increased conversions to enhanced customer satisfaction.

You can visit the Automate pricing homepage and click “Get Started” to create a new dynamic pricing rule. 

Dynamic pricing is a marketing strategy that adjusts the price of products or services in real time based on market demand and conditions. This approach helps retailers stay competitive, boost conversions, and increase revenue. On platforms like Amazon, product prices can change frequently throughout the day to reflect the most competitive pricing for customers.

a screenshot of a computer

Maximizing sales on Amazon often involves timely and strategic promotions. Understand the specific promotion that aligns with your goals, whether a Social Media Promo Code to engage customers on platforms like Instagram or Facebook, a Buy One Get One (BOGO) offer to increase order volume, or a Percentage Off deal to incentivize purchases by offering discounts. 

Go to the Advertising > Promotions section in your Seller Central account, where you can create and manage these deals to attract more customers and boost sales effectively.

a screenshot of a websiteSource: Fiverr

Diving into the world of Amazon ecommerce doesn’t mean you have to shoulder every responsibility—especially when it comes to copywriting, photography, and PPC (pay-per-click). 

Outsourcing these tasks can be a game-changer, letting you tap into the expertise of professionals who can elevate your store’s look and performance. It’s all about playing to your strengths and leaving the rest to those who can do it best. This strategy sharpens your competitive edge and gives you more time to focus on growing your business.

Try freelance websites like Fiverr, Upwork and PeoplePerHour.

Final words

Leveraging custom t-shirts, custom hoodies, and other Printful products and the power of print-on-demand through dropshipping can significantly amplify your brand’s presence. Amazon, together with Printful, opens up a world of possibilities, from broadening your product offerings to scaling your operations. So if you haven’t yet, sign up and expand your Amazon store.

In wrapping up, remember that the journey to ecommerce mastery, especially on platforms like Amazon, is ongoing. As you navigate through this jungle, experimenting with the strategies we discussed can uncover what uniquely works for your store. Dive in, innovate, and let’s create a thriving community of successful Printful store owners together. If you have any tips you think will work for others, please share them below!

Refresh the basics: The Guide to Selling on Amazon Marketplace

Learn more: Amazon Dropshipping: The Ultimate Guide To Start and Scale Your Business

author

By Lilija Karpjaka on Feb. 28, 2024

Lilija Karpjaka

SEO Content Writer

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.