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Blog / Ecommerce platform guide / How to Sell Stickers on Etsy: 7 Easy Steps to Start Today

Ecommerce platform guide

How to Sell Stickers on Etsy: 7 Easy Steps to Start Today

How to Sell Stickers on Etsy: 7 Easy Steps to Start Today
Pauls Smiltiņš

By Pauls Smiltiņš

18 min read

Looking for a beginner-friendly business venture that won’t break the bank?

Stickers might be it. These little pieces are not only easy to create but also have a large selling potential. Despite their modest size, custom stickers can simply portray large ideas, making them appealing to a diverse range of audiences.

In this guide, we’ll walk you through the straightforward steps to kickstart your own Etsy sticker business, even if you’re a complete beginner. The best part? You don’t need hefty investments or an extensive entrepreneurial background. Thanks to the wonders of print-on-demand services, the process has become remarkably accessible.

Don’t worry, we’ll guide you through it all. From market research and finding your niche, to creating and listing captivating designs, we’ve got you covered.

Stick with us as we delve deeper!

How to sell stickers on Etsy in 7 steps

Source: PexelsSource: Pexels

1. Define your niche and target audience

Etsy is well known for its diverse range of custom goods, from custom t-shirts to unique handmade crafts and accessories. Selling stickers on Etsy requires an understanding of online business essentials, such as conducting market research, identifying a niche, pricing products, and more.

Research the sticker market and identify your target audience

When done effectively, market research provides valuable insights into the industry, competition, and consumer sentiment, serving as a foundation for your sticker business.

  1. Identify trends: Explore local and global trends, discovering which stickers are currently popular on platforms like Etsy, Amazon, and eBay. For this step, tools like Google Trends can help in understanding what people are searching for.

  2. Analyze your competition: Study successful Etsy sellers, learning from their achievements and pitfalls. Analyzing their products, communication strategies, strengths, and weaknesses lets you offer something unique and win over their customer base.

  3. Identify your target audience: Once you complete the first 2 steps, you’ll gain a clearer understanding of your potential customers. Utilize social networks, analyze competitors’ customer feedback, and gather information from social media, forums, and other online sources.

  4. Build buyer personas: Develop market research-based representations of your potential customers. This segmentation allows you to personify key traits and tailor unique sticker designs to your audience’s needs, preferences, and passions.

Creating best-selling stickers involves finding a profitable niche that strongly appeals to specific groups of people, whether they’re die-hard fitness fans or craft-beer-loving hipsters. The narrower your focus, the easier it becomes to convince these groups to make a purchase.

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Who are the buyers?

When selling stickers, you might ask “Who’s buying them?’’. You’ll be surprised by how popular these little embellishments are.

Here are some of the groups that are known for showing interest in stickers:

  • Students: Major consumers of stationery goods, students love to customize their notebooks, journals, laptops, and other school supplies with stickers. Motivational quotes, cute animals, or pop culture references are particularly popular among this group.

  • Planners/people who journal: Stickers are used to decorate journals, planners, and scrapbooks, adding style and encouragement to these activities. Etsy buyers in this category also seek functional stickers for tracking appointments and to-do lists.

  • Collectors: Some individuals collect stickers as a hobby or to showcase their personality and interests, presenting a high potential for repeat purchases.

  • Gift-givers: Stickers make thoughtful and easy-to-use gifts, especially customizable ones with personal messages or inside jokes, showing dedication and extra effort from the gift-givers.

When going into the sticker business, you’ll need to understand the various types of stickers available. Offering a variety of stickers allows customers to find the right one that meets their needs.

Some of the popular sticker types include:

  • Paper stickers: More affordable, best used for personalizing items like notebooks, laptops, and phone cases, available in various materials and sizes

  • Holographic stickers: Trending on Etsy, these stickers reflect light, creating dazzling and sparkling rainbow effects, perfect for decorating purposes

  • Vinyl stickers: Durable and weather-resistant, ideal for outdoor use, such as bumper stickers, car decals, and window stickers

  • Transparent stickers: A popular choice for adding a subtle touch of design to surfaces without obscuring the background, ideal for decorating glass surfaces like windows, car windows, or jars

2. Create eye-catching designs

To thrive in the Etsy sticker-selling market, the key is to craft designs that stand out from the competition. Contrary to common belief, you don’t need to be a seasoned designer.

Once you’ve identified your niche, generating sticker design ideas becomes an achievable task. A spark of creativity is all it takes to bring your ideas to life. To kickstart your inspiration, explore platforms like:

  • Dribbble: A social networking platform with great design ideas and the option to hire designers

  • Pinterest: Often referred to as “the home of inspiration,’’ Pinterest is a visual discovery engine with a wealth of sticker designs to spark your creativity

Source: PinterestSource: Pinterest

While there are various other platforms, these are some of the most common ones when seeking inspiration. Once you’ve gathered a collection of promising sticker ideas, the next step is bringing them to life. The design process can be exciting and rewarding. Here are a few tools that’ll help you through the process:

  • Canva: A cloud-based design platform offering templates and customization options, making sticker creation a fun and simple experience

  • Adobe Photoshop: A powerful tool for creating original graphics, ideal for those with some design knowledge

  • Pixlr: A user-friendly, cloud-based design and photo editing tool that enables sticker creation right in the browser

While this list isn’t exhaustive, it illustrates the point that there’s a variety of tools available for creating eye-catching designs.

Does it still seem too difficult? No worries. To streamline sticker creation, you can leverage existing graphics and add your unique twist later. This approach allows you to save time on designs and focus on selling. Some platforms where you’ll find professional-grade graphics include:

  • Printful’s Design Maker: Our platform will not only inspire you but also provide ready-to-go templates, as well as all the tools to edit and polish your designs to suit your Etsy sticker shop needs

  • Canva: Offers free and paid templates, images, icons, and graphics for easy customization

  • Creative Market: A marketplace for graphics, templates, and fonts with licensing fees

  • The Hungry Jpeg: Provides high-quality graphics, illustrations, and visual assets through subscription

Source: PrintfulSource: Printful

For those seeking a shortcut to save time and effort, you can simplify the whole process with our Getty Images API integration. Getty Images offers a vast collection of high-quality images and visual assets that can be customized to create original stickers for your Etsy shop effortlessly.

a screenshot of a computerSource: Printful's Design Maker, Getty Images Integration

Designs play a crucial role in the sticker-selling business. While stickers are easy to make, the designs elevate your product and make it stand out.

Read also: Custom Sticker Ideas: Get Inspired and Design Yours

3. Decide on your sticker fulfillment process

Source: UnsplashSource: Unsplash

When considering sticker creation, there are two main avenues to explore.

  1. Creating your own stickers from scratch: This option entails costs in terms of time, money, and patience. Crafting paper stickers requires an investment in inkjet or laser printers, materials, and additional tools. Moreover, you’re responsible for shipping, packaging, and other tasks.

  2. Print-on-demand services: A beginner-friendly and cost-effective option where you use a print-on-demand platform like Printful offering customizable stickers. The beauty of this option is that you don’t have to handle shipping, packaging, or any other inconvenience.

With Printful, you have access to a diverse range of stickers and templates through our Design Maker. Not to mention that adding these personalized stickers to your Etsy shop will require only a few clicks. No upfront investment is needed. Upon making a sale, Printful takes care of printing, packaging, and shipping to your customer’s doorstep.

Let’s take a closer look to give you an A–Z understanding of both options.

Printing yourself

If you prefer absolute control over your business and want to optimize your profit margins in the best way, this might be your choice when it comes to sticker creation. Here are some of the pros and cons to make your decision easier.


  • Higher profit margins: Independent sticker production allows cost control, resulting in higher profit margins

  • Creative freedom: Easy experimentation with materials, textures, and printing options

  • Branding opportunities: Seize branding opportunities, from packaging designs to promotional cards

  • Easy product photography: Having all products at your disposal simplifies photography, providing ample material for promotion and social media marketing


  • Higher startup costs: Independent sticker making requires upfront investment in materials and equipment

  • Limited scalability: Business expansion may be challenging because more orders take more time and require increased inventory and storage space

  • More responsibilities: Handling every step, from design and production to packaging and shipping, requires significant time and effort

Bear in mind that with print-on-demand services, these aspects will often depend on the chosen service provider. With Printful, you’ll have all the creative freedom in the world, including custom packaging that’ll make your customers adore your brand even more. You can even add a personalized note inside the package to create a truly exclusive unboxing experience.

Partnering with Printful

For those seeking an alternative, Printful offers a print-on-demand solution that eliminates the need for upfront investment in materials, tools, and equipment. This approach allows a print-on-demand supplier to handle printing and shipping upon each order.


  • Low startup costs: No need for material or production tool investments

  • No inventory required: Avoid dealing with inventory concerns and unsold stocks

  • High customization: Easily customize each order of sticker products

  • Efficient business management: Requires minimal time and effort, making it suitable for a side business


  • Smaller profit margin: The convenience of print-on-demand comes with a trade-off of smaller profit margins

  • Longer fulfillment times: Depending on the service provider, production time may add to shipping duration, extending the delivery times

When working with Printful, you’ll get an in-house team of 1,000+ experts who will ensure your product meets the highest standards. Printful provides premium quality items to customers worldwide and service consistency regardless of products, designs, or fulfillment location.

4. Open your Etsy store

Etsy is well-known for its user-friendly platform. Here’s a quick guide on how to open your store and start selling stickers today.

Source: UnsplashSource: Unsplash

  1. Create a Seller Account: To initiate your Etsy sticker shop, start by creating a Seller Account. If you’ve previously used Etsy for purchases, you can use the same account to set up your store.

  1. Put together your Etsy store: Click “Open your Etsy shop’’ and follow the prompts to set up your store.

  1. Set your shop preferences: Inform Etsy about yourself and your shop. Set preferences for language, country, and currency.

  2. Name your shop: Exercise creativity in choosing an Etsy shop name. Ensure it’s easy to remember, clear, catchy, and distinctly reflects your product offerings.

  3. Setup payments: Input payment details and connect your bank account to your Etsy shop to cover Etsy fees. Specify whether you’re an “Individual’’ or a “Business,’’ provide personal information, and select your bank’s country.

  4. Ensure shop security: As a security measure, set up two-factor authentication. Choose your preferred method: an authenticator app, a text message, or a phone call.

  5. Stock your shop: Conclude the setup by adding a product listing to your shop, even if it’s just a draft. Click “Add a listing’’ and follow the prompts to create your product listing, including title, description, price, and photos.

  6. Set your store policies: Before launching, establish store policies covering shipping, returns, and exchanges. Make sure to communicate these policies to customers to avoid confusion.

  7. Launch your store: Once products are added and policies are set, launch your Etsy store by clicking “Publish.’’ This makes your store live on Etsy, allowing you to start promotions to drive traffic and sales.

Now that your store’s up and running and you have your first mock listing, you can finally connect Printful to your Etsy account. Sounds good? Click here to learn more.

5. Listing your stickers

So far, so good. You have your stickers, you have your store, and you may have already listed first draft stickers upon the launch. Let’s discuss some of the best practices to make sure your stickers sell.

  • High-quality photos: Clear, bright, and detailed photos are essential. Leverage online mockups to visually showcase your designs in real-life scenarios. If the product doesn’t look appealing in the pictures, then you can be sure your customers won’t consider it.

  • Detailed descriptions: Provide comprehensive information about your stickers, including size, materials, and design. Detailed descriptions not only assist potential buyers but also contribute to reducing the return rate.

  • Highlight unique features: If your stickers boast unique qualities, whether it’s a special finish, texture, clever design, or a humorous quote, emphasize these aspects in your listing. This will make you stand out from the rest of the pack.

  • Incorporate keywords in titles and tags: Enhance your listing visibility in search results by using relevant keywords in titles and tags. Accurate descriptions, coupled with high-volume keywords, significantly improve your listing’s discoverability.

  • Variety in designs and sizes: Diversify your product offerings by providing customers with a range of sticker designs and sizes. This strategy appeals to a broader audience, potentially leading to increased sales. Instead of offering single stickers per listing, explore various combinations such as bundles, sticker packs, or sticker sheets.

6. Brand your storefront

Time to customize your store. As with any other online business, the perception of your store is integral. Elevating your store’s style involves paying attention to every small detail to leave a professional and memorable impression of your brand.

Here’s a checklist to follow that’ll enhance your Etsy store:

  • Standout banner image: Your shop’s banner serves as a prime branding asset. Use it to showcase your brand, feature standout stickers, or promote ongoing sales. Make sure it’s high quality and looks professional representing your brand.

  • Informative store details: Personalize your store with an in-depth description, a custom profile photo, and an engaging narrative about yourself or your brand. Sharing your story creates a connection with potential buyers.

  • Comprehensive shop policies: While not the most exciting aspect, clear policies on delivery, returns, exchanges, and privacy are essential. They eliminate confusion and foster transparency.

  • FAQ section: Anticipate customer queries by providing answers to frequently asked questions. Explore successful Etsy sticker shops for inspiration, ensuring you cover pertinent details like waterproofing, order combinations, etc.

  • Strategic featured listings: Highlight some of your most captivating products at the top of your storefront, capturing the attention of potential buyers.

Let's take a look at a good Etsy store example:

a screenshot of a websiteSource: Etsy

When browsing through the store page, you’ll immediately notice a few of the good practices mentioned. First, there’s an eye-catching logo with a detailed description of the store. Also, you’ll see that the main products are listed straight away, right below the store announcements section to make access easier. And, to add a cherry on top, you have Etsy categories to make the store navigation a breeze.

When branding your storefront, feel free to draw inspiration from other successful Etsy sticker shops. Learn from their success, refine where they fall short, and add your personal touch into the equation.

7. Market your store

The Etsy landscape is competitive, which means that a robust marketing strategy is needed for your sticker business to do well. To enhance your visibility on Etsy’s search result pages, employ effective Etsy SEO techniques, consider Etsy ads, and use social media to your advantage.

Etsy SEO

  • Use relevant keywords: Incorporate keywords in titles, tags, and descriptions based on thorough keyword research. Understand what potential customers are searching for and integrate these keywords strategically.

  • Optimize product titles: Craft clear, concise titles under 140 characters, ensuring they contain fitting keywords for optimal Etsy SEO.

  • Utilize tags: Maximize the 13 available tags, incorporating long-tail keywords to boost search visibility.

  • Write detailed descriptions: Leverage product descriptions to provide comprehensive information and include additional keywords organically.

  • Strategically place keywords: Incorporate relevant keywords at the beginning of your product titles and descriptions to boost sales.

  • Renew listings thoughtfully: Renew listings during peak hours for a slight boost in search rankings.

To comprehend Etsy SEO better, feel free to use keyword tools and Etsy’s search bar for real-time, trending suggestions. New to SEO? Here’s a quick beginner’s guide.

Etsy Ads

Etsy Ads is a potent paid advertising service that’s considered the most effective way of getting customers on Etsy. Let’s look at some tips to keep in mind when running ads.

a screenshot of a video Source: Etsy

  • Define target audience: Customize your target audience based on location, interests, and search terms for precise ad targeting.

  • Select ad type: Choose between Search Ads and Offsite Ads based on your goals and target audience. Search Ads, as the name suggests, will appear in search results, while Offsite Ads will be visible on other platforms.

  • Create compelling content: Craft eye-catching ads with high-quality images and concise copy to capture attention.

  • Monitor results: Use Etsy Ads analytics to track ad performance, making necessary adjustments for optimal results.

Etsy Ads is a powerful tool that you can use to your advantage. Bear in mind, that it’s a paid service and will require investment beforehand.

Social media marketing

Social media has become a powerful marketing tool. Not surprisingly, many tend to use social media as their main marketing platform.

  • Pick the right platforms: Identify the social media platforms aligning with your target audience. Platforms like Instagram, Pinterest, and TikTok are ideal for promoting a sticker business.

  • Create engaging content: Develop shareable content using high-quality images and videos that resonate with your audience. Tailor content to each platform’s nature. If you’re selling humor-based stickers, consider creating funny skits, for example.

  • Engage with your audience: Foster a two-way conversation by responding to comments and messages, building a community around your brand.

  • Run giveaways and promotions: Generate buzz around your sticker business by organizing giveaways and promotions on social media, encouraging user engagement.

  • Collaborate with influencers: Leverage influencer marketing by partnering with influencers in your niche for sponsored posts or giveaways, expanding your social media reach.

By seamlessly integrating Etsy SEO, Etsy Ads, and social media marketing, you can optimize your sticker business, increase visibility, and drive sustainable growth to your Etsy store.

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Is selling stickers on Etsy worth it?

Yes, it’s worth starting a sticker business on Etsy. While the platform offers numerous benefits, including a vast customer base and easy setup, it’s essential to acknowledge potential challenges.

Source: UnsplashSource: Unsplash

Let’s start with the positives:

  1. Large customer base: Etsy boasts a massive audience, with approximately 89.9 million active buyers, positioning itself as the 4th fastest-growing company in ecommerce. This vast existing market allows you to tap into a ready-made customer base, minimizing the need for extensive advertising efforts.

  2. Preference for unique and personalized items: Etsy caters to customers seeking unique and personalized items, which aligns perfectly with the nature of stickers. Stickers, being easily customizable at a low cost, appeal to buyers looking for distinctive pieces that reflect their style.

  3. Low entry barrier: Joining Etsy is hassle-free with no upfront costs. The transaction fees are relatively low at only 5% and discounted shipping prices add to the platform’s appeal. This low entry barrier makes it accessible for small businesses and newcomers.

  4. Easy integration: Etsy, being a beginner’s friendly platform, comes with the advantage of easy integration with printing services like Printful.


  1. Increased competition: Given Etsy’s popularity, the sticker market is competitive. However, defining a niche and standing out with unique designs can help you overcome competition and attract customers.

  2. Etsy fees: While Etsy fees are reasonable, including potential listing fees, transaction fees, shipping fees, and payment processing fees, sellers should be mindful of their cumulative impact. It’s important to factor these costs into your pricing strategy.

  3. Marketing expectations trap: Simply listing products on Etsy isn’t sufficient for generating sales. To succeed, sellers must optimize for Etsy’s search engine, engage in digital marketing, and actively promote their products.

Despite increased competition and associated fees, Etsy remains a beginner-friendly platform that offers an excellent starting point for those looking to make money selling stickers.

Closing the sticker book

Source: UnsplashSource: Unsplash

This brings our comprehensive guide on how to sell stickers on Etsy to an end. You should now have the necessary skillset and knowledge to launch your own Etsy sticker shop.

Though it requires a bit of patience, persistence, and thoughtful planning, the opportunity to profit from selling stickers online is accessible to everyone. With Printful at your fingertips, the launching of a prosperous Etsy shop becomes a reality. Forget about investment, equipment expenses, or logistical concerns.

When using Printful, you get flexibility, consistent quality standards, and global reach, making it an excellent choice for custom printing businesses of all sizes.

What are you waiting for? Time to skyrocket your Etsy sales!

Read next: How to Sell Hoodies on Etsy in 6 Steps


By Pauls Smiltiņš on Feb 7, 2024

Pauls Smiltiņš

Guest author

Pauls is a content writer with a background in the radio. He has a degree in communication sciences, and in his free time, Pauls loves to entertain crowds by playing live music on stage.

Pauls is a content writer with a background in the radio. He has a degree in communication sciences, and in his free time, Pauls loves to entertain crowds by playing live music on stage.