Here we are—you, me, Wix, and Printful.
You have ideas and artwork you want to share with the world. You’re interested to sell online and monetize your designs with print-on-demand products. And to do it all, you want to get going with Printful and Wix Stores.
So that’s you, Wix, and Printful. What about me? The only thing I wish, is to be your sensei. I want to guide you through the Wix Stores + Printful setup so you don’t have to stress about it.
I want to show you how to add products to your storefront, set up payments, and shipping. All the basics to get your business going with confidence.
If you’ve already started the setup without me, use the index below and navigate to the sections you need help with.
To start, you must have an account on both Printful and Wix. Let’s start with Printful. Creating your Printful account is free and you can do it on the Printful signup page. Another option is to click the red Start selling button on Printful’s homepage.
When you log into your new Printful account, you’ll see a short onboarding checklist. The important step is to add a payment method. That way, when a customer buys from you, we charge you for the order fulfillment straight away. And your customer doesn’t experience any delays with their order being processed.
Now let’s create a Wix account. You can register for free by entering the Wix signup page. Or click the blue Get Started button on Wix’s homepage. During signup, you’ll be guided through an onboarding survey. Choose to create an online store and you’ll get a professional template with the Wix Stores app built-in. You need the app in order to sell your products and online accept payments.
You can add the Wix Stores app after onboarding as well. I’ll tell you more about the app in the next chapter of this blog.
The last registration step on Wix’s end is choosing which website editor to build your online store. If you have limited web design experience and want your store created for you, choose Wix ADI (Artificial Design Intelligence). If you want to create a store on your own, go for the Wix Editor. You’ll be able to pick from 500+ designer-made templates or start from scratch.
As your sensei, I created a storefront using both Wix ADI and the Wix Editor to help you make the right decision.
Wix ADI created a website for me after I answered a couple of questions about my store and design wishes. Wix ADI used the data I provided to auto-populate texts on my new storefront. The whole process with Wix ADI saved me the time I’d spend browsing storefront designs to find the one.
The Wix Editor, on the other hand, provided me with the browsing experience of my dreams. I could go over the 500+ pre-designed templates and pick the one I love.
If you like to choose between options like I do, then create your store with the Wix Editor. If you’re in a hurry or just want to try out a quick site creation, go with Wix ADI.
Wix Stores is a complete ecommerce platform that lets you sell your products online. You can manage your store orders, payment status, inventory, and more from Wix. Plus, you’ll get industry-leading marketing integrations and advanced SEO tools to boost traffic and make sure your store gets found on search engines like Google.
Wix Stores doesn’t cost a thing to add to your site, so you can easily create a free online store on Wix. However, to accept on-site purchases, you’ll need to upgrade your Wix account to one of their Business & eCommerce plans. I’ll cover Wix’s subscription plans later in the article.
If you designed your store with Wix ADI, then add Wix Stores like so:
And here’s how to add Wix Stores through the Wix Editor:
After you’ve added Wix Stores to your Wix site, it’s time to add the Printful app.
The Printful app is the link between your Wix online store and the Printful account you set up. The integration will import Printful products and fulfill all incoming orders automatically. Here’s how you connect Wix Stores to Printful.
Now you’ve added Wix Stores and the Printful app to your site. Well done, and it’s time for the fun stuff. That’s customizing your online store layout, branding, and color schemes.
How far can you go with tweaking your online store? With Wix, you can go all the way.
If you’re designing your storefront with Wix ADI, you can modify and add sections from their pre-designed blocks. If you’re working with the Wix Editor, you have complete design freedom. You can add and remove any site element you want.
With design freedom, comes great responsibility. And I don’t want you to get lost in the many design features Wix offers. So as your sensei, I’ll guide you through the possibilities you get using the Wix Editor.
Each template has its own concept, layout, and features. To see the templates we suggest, visit our blog about Wix ecommerce templates and spot your favorites!
Aside from online store templates, Wix also features templates built to showcase photography, music, events, travel adventures, communities, and more. You can choose whichever template you like and add Wix Stores to any of them.
Even though you’ll work with a template, you can still customize every single thing on the page. Seriously. You can:
You can find all of those elements I mentioned (and more!) in the Wix Editor. To add these design elements, click Add from the left side menu.
Store customization isn’t just design. It’s also branding. It’s making sure your customers remember your store name so they can come back and shop.
Pick a simple yet bold name for the domain. Wix offers free web hosting and a free domain to use—username.wixsite.com/yourstorename. If you want your own custom solution, like yourstorename.com, you can get the domain name with Wix too.
Speaking of customization… it’s time to add your custom designs to your favorite Printful products.
Printful offers a wide selection of products. You can choose to sell products from different customization techniques like embroidery or print.
After you’ve decided on the products you’ll want to sell, here’s how to push them to your Wix online store:
As any sensei would, I also followed the guidance I gave you. I added three t-shirts to my Wix online store. For my product designs, I used Printful’s sample designs to save time. This is how my newly added products look on Printful’s side:
And below is a view of my Wix online store when I’ve added products. Neat.
When it comes to showcasing products on your Wix online store, you can customize that too. Go to your Product Page.
Once you’re on your Product Page, click anywhere on the products for the Settings button to appear. Click that button and customize away! See examples below of how you can customize a single product’s page.
Playing around with designs and color schemes was fun. But as your sensei, I must guide you through the less-fun parts of store setup too. Our next training is connecting a payment method for your Wix online store.
Wix displays payment providers available to your business’s location. Here’s how you set up a payment method on Wix Stores:
Finish the setup by clicking Complete Setup to connect the payment method you chose to work with. Then you’re all done! And we can move on to the next step, which is setting up shipping for your Wix online store.
When configuring your shipping settings for Wix Stores, you’ll work with these two variables:
Go to your Wix Dashboard and in the side menu, click Settings, then Store Shipping. Domestic and international shipping regions will be preset based on your location. You’ll see that each region has specific countries assigned to them. You can change those by clicking Edit next to the toggle.
You can add a new Region by clicking on the blue + New Region button and then assign countries to it. Since you’ll be using Printful’s shipping rates, I suggest setting up your shipping regions similarly. That means setting up a separate region for the USA, Europe, Canada, Australia and New Zealand, and worldwide.
To figure out which shipping calculation method you’ll use for which region, click Edit next to the toggle. See the Shipping Calculation block below the Regions block. Keep in mind you’ll have to configure the calculations block for each shipping region you have.
You can choose between 6 shipping rate calculations from the dropdown:
The USPS/Correios and Store Pickup Only options don’t work with Printful products. The Wix and Printful integration support Flat Rate shipping only. You may end up covering the shipping cost difference, because rates on Wix’s end may not match Printful’s shipping rates.
I recommend you choose the Free Shipping setting. Why?
The Free Shipping setting is the easiest to set up. Plus, free shipping is a major selling point! To set up free shipping, select Free Shipping from the dropdown in the Shipping Calculation block and save your settings.
Even though your customers won’t be charged for shipping, you still have to make up for the costs because Printful will charge you. Figure out how to work the shipping costs into your product pricing so you don’t lose money. You can calculate the average shipping rate from all the Printful shipping regions or just the regions where most of your orders ship out (the US and Australia, for example). Then include that average shipping cost in your product’s price and you’re done!
If you want to set up shipping rates for your products, go with the Rate by Weight setting. Read more about the setup from this article about matching Printful shipping rates to Wix Stores.
Next, our training journey continues to Wix Premium plans. Specifically, which plan do you need to sell with Wix Stores.
You can spend as much time as you need to for setting up your product line, payments, and shipping. The only thing you won’t be able to do without an ecommerce Premium Plan from Wix is accept payments. You can’t really run an online store without that, right?
To start selling on Wix with Printful, choose from the Business Basic, Business Unlimited or Business VIP plans from the Wix Business & eCommerce plans. These are the only plans that support on-site purchases.
The base price is $23 / €17 / £13 for the Business Basic plan. Go over what each plan has to offer and choose whichever one matches your online store’s needs.
What else do you need? Well, I’ve guided you through the store setup on Wix’s end. The last step for me as your sensei is letting you free. But how can I let you go without sharing some hot marketing tips? I can’t.
Wix and Printful have plenty of marketing related apps, features, and blogs to help your store flourish. Here’s what you can do:
I trust your store will turn out great, so don’t hesitate to share your experience with Wix in the comments below. And if you ever feel stuck at some point during the setup, just let our support team know or contact someone from the Wix team.
See you on the flipside!
Una specializes in third-party logistics and knows Printful's Warehousing & Fulfillment services from A to Z. She enjoys digging deep into marketing psychology and developing her creative writing skills.