Summer is around the corner, and so is the national holiday that brings Americans together—Independence Day. Last year, people all over the country spent $6.9 billion in preparation for this day, and this number is expected to be even higher in 2019, as 9 in 10 adults say that they will participate in festivities.
Even though this is one nation’s holiday, businesses around the globe are marking the 4th of July on their marketing calendar as something they can’t miss out on. You see, you can run an online store from anywhere in the world, but you still need to adapt to your target audience’s needs. In case you’re targeting Americans, you have to keep their national holidays in mind.
If you’re looking for inspiration on how to fuel your 4th of July marketing campaigns with a patriotic spirit that would help sell more to American audiences this July, you’re in the right place. This blog post will walk you through 10 Independence Day marketing ideas you can experiment with before the 4th of July comes around.
1. Put together an Independence Day collection
Do you have something on your store that your American audience would love? Then make it part of your Independence Day collection. And don’t worry if you haven’t introduced American pride-inspired products to your store yet, you’ve still got time to do so. For example, give your customers a chance to welcome the summer in style by offering patriotic designs on cute bathing suits or fun beach towels.
Make sure you promote your new collection in your 4th of July social media posts and emails.
2. Showcase reds, whites, and blues
You’d probably agree that nothing says “America” more than the color combination of red, white, and blue. So look around your store and see if you have enough products in these colors to run a fun Independence Day promotion.
A red, white, and blue sale is a great way to showcase different types of products that are available in your store. Even if the products in these colors aren’t usually popular among your customers, they might receive more love on and around Independence Day. If you are choosing to add something new to your store, timeless pieces like tank tops and classic t-shirts in festive colors should be your go-to’s.
Send out a 4th of July marketing email to let all of your customers know about your red, white, and blue sale. For an extra boost, personalize the emails or make them interactive.
3. Flaunt your stars and stripes
If you don’t have a lot of products in red, white, and blue on your store, perhaps you have something with stars or stripes? These patterns don’t have to look American. At this point, it’s all about finding a way to promote existing products during this seasonal holiday.
Consider offering friendly discounts on all things stars and stripes to encourage customers to shop for these American patterns.
4. Bring attention to made in the USA
Made in the USA is big. According to Consumer Report, 80% of Americans say they would prefer buying an American-made product, and 60% say they would be willing to pay up to 10% more for it.
If there are made in the USA products on your store, Independence Day couldn’t be a better time to remind your customers about them.
As your customers are supporting local businesses, they are also contributing to a more sustainable future for the entire country. What a great message, don’t you think?
5. Show off all the sparkles
Firework shows are an inseparable part of the 4th of July celebration. It can also become the center of your marketing campaigns. Well, not literal fireworks, but products that can remind your customers of them.
If you want to run firework-inspired promotion campaigns, your eyes should be on all the products that have shiny or metallic finishes, glitter, or sequins.
Like the idea but have nothing shiny to offer? Try to find something that customers can associate with fireworks. For instance, play with the idea of positioning your products as attention grabbers or showstoppers, suggesting that they would receive more attention than a 4th of July firework show.
Don’t forget that fireworks also make for a great visual that people associate with good times and celebrations. Check out our free Independence Day graphics you can download at the end of this post to add some patriotic cheer to your marketing campaigns.
6. Create a flash sale
While we’re still on the topic of fireworks, a flash sale is yet another idea worth exploring. In case you’re not familiar with this term, a flash sale means offering products at greatly reduced prices for a short period of time.
Build your flash sale promotions around a sense of urgency because that will encourage shoppers to act quickly. This is a great opportunity not only to retain existing customers but also attract the attention of new ones, too.
7. Round up picnic essentials
The 4th of July weekend is the ultimate party that brings together family and friends. One of the most popular ways to celebrate America’s independence is to have a picnic. In fact, last year people spent around $6.9 billion on cookouts and picnics outdoors during this patriotic holiday.
Source: Brit + CoTo help your customers prepare for the party outdoors, go ahead and put together a picnic essentials kit. You can feature whatever you think might be needed to celebrate America’s independence, be it apparel, accessories, decorations, or tableware.
Recipes, party ideas, and crafts are some of the things people search for the most when preparing for an Independence Day get together, so feature those in your essentials kit as well. By creating interesting and useful content, you are encouraging more shares and, therefore, more visitors to your store.
8. Offer free delivery
You’re probably sick of hearing this, but yes, free shipping is the number one incentive to shop more. So it comes as no surprise that one of the things that can help you sell more on Independence Day is a free delivery option.
A common practice is offering free delivery for orders with a certain value. This also often results in higher average cart value, as customers are eager to spend more if they know their purchases will be delivered to them for free.
9. Feature a contest
Running a fun Independence Day contest on your social media is yet another way to help your store grow this July.
Here are a few Independence Day contest ideas you can try:
- asking people to re-tweet your 4th of July social media post and tag a person they’d like to celebrate with;
- asking folks to post a picture of themselves enjoying the festivities (either while wearing/using your merch or not);
- inviting people to tag your business in a post where they talk about what they love about celebrating Independence Day.
To encourage people to share their entries, you can announce that you’ll be picking the winner based on how many likes, re-tweets or shares each submission gets. This will generate more visibility for your business. While you’re at it, make sure that liking your page is part of being eligible for the contest.
Of course, it wouldn’t be a contest without prizes! You can offer a big discount, free products, store credit or any other fun incentive to the lucky winner.
10. Give away more loyalty credit
Did you know that acquiring a new customer is 5 to 25 times more expensive than selling to an existing one? For the very same reason, most businesses walk the extra mile to keep their customers coming back. One of the ways to achieve that is by creating a customer loyalty program.
If you have a reward program up and running, encourage customers to shop more by offering a bigger loyalty credit that comes with purchases made around Independence Day. If you already have a loyalty program, this could be a great time to promote it.
Get your store ready for 4th of July
Independence Day will come around before you know it, so it’s better to start preparing your marketing campaigns while you still have time to experiment with different ideas.
You don’t have to add new products to your store if you want to boost sales on Independence Day weekend. Simply showcase existing products as they are by adding a fun twist to your marketing copy.
Start by downloading our free Independence Day-themed vector graphic to add some patriotic spirit to your marketing campaigns.
This article was originally published in June 2018; it has since been updated.