Summer is around the corner, and so is the national holiday that brings Americans together – Independence Day. Last year, people all over the country spent $7.1 billion in preparation for this day, and this number is expected to be even higher in 2018.
Even though this is one nation’s holiday, businesses around the globe are marking the 4th of July on their marketing calendars as something they can’t miss out on. You see, you can run an online store from anywhere in the world, but you still need to adapt to your target audience’s needs. In case you’re targeting Americans, you have to keep their national holidays in mind.
If you’re looking for inspiration on how to fuel your marketing efforts with a patriotic spirit that would help sell more to American audiences this July, you’re in the right place. This blog post will walk you through 10 marketing campaign ideas you can experiment with before the 4th of July comes around.
1. Independence Day collection
Do you have something on your store that your American audience would love? Then make it part of your Independence Day collection. And don’t worry if you haven’t introduced American pride-inspired products to your store yet, you’ve still got time to do so.
By adding some Americana to your store this Independence Day, you’re also getting ready for all the other upcoming American holidays, like Memorial Day or Veteran’s Day.
2. Red, white, and blue
You’d probably agree that nothing says “America” more than the color combination of red, white, and blue. So look around your store and put together products in these colors to see if you have enough of them to run a fun promotion.
A red, white, and blue sale is a great way to showcase different types of products that are available in your store to your customers. Besides, even if the products in these colors aren’t usually popular among your customers, they might receive more love on and around Independence Day.
3. Stars and stripes
If you don’t have a lot of products in red, white, and blue on your store, perhaps you have something with stars or stripes? These patterns don’t have to look American. At this point, it’s all about finding a way to promote existing products during this seasonal holiday.
Consider offering friendly discounts on all things stars and stripes to encourage customers to shop for these American patterns.
4. Made in the USA
Made in USA is big. According to Consumer Report, 80% of Americans say they would prefer buying an American-made product, and 60% say they would be willing to pay up to 10% more for it.
If there are made in USA products on your store, Independence Day couldn’t be a better time to remind your customers about it.
As you customers are supporting local businesses they are also contributing to more sustainable future for the entire country. What a great message, don’t you think?
5. All the sparkles
Firework shows are an inseparable part of the 4th of July celebration. It can also become the center of your marketing campaigns. Well, not literal fireworks, but products that can remind your customers of them.
If you want to run firework-inspired promotion campaigns, your eyes should be on all the products that have shiny or metallic finishes, glitter or sequins.
Like the idea but have nothing shiny to offer? Don’t worry. You can still find something that customers could associate with fireworks, just be creative. For instance, play with the idea of positioning your products as attention magnets or showstoppers, suggesting that they would receive more attention than a 4th of July firework show.
6. Flash sale
While we’re still on the topic of fireworks, a flash sale is yet another idea worth exploring. In case you’re not familiar with this term, a flash sale means offering products at greatly reduced prices for a short period of time.
Build your flash sale promotions around the sense of urgency because that will encourage faster conversions. This is a great opportunity not only to retain existing customers but also attract the attention of new ones, too.
7. Picnic essentials
The 4th of July weekend is the ultimate party that brings together family and friends. One of the most popular ways to celebrate America’s independence is to have a picnic. In fact, last year people spent around $7.1 billion on cookouts and picnics outdoors during this patriotic holiday.
To help your customers prepare for the party outdoors, go ahead and put together a picnic essentials kit. You can feature whatever you think might be needed to celebrate America’s independence, be it apparel, accessories, decorations, or tableware.
8. Free delivery
You’re probably sick of hearing this, but yes, free shipping is the number one incentive to shop more. So it comes as no surprise that one of the things that can help you sell more on Independence Day is a free delivery option.
A common practice is offering free delivery for orders with a certain value. This also often results in higher average cart value, as customers are eager to spend more if they know their purchases will be delivered to them for free.
9. General sales
Annual spring and summer sales usually start on the first week of July. So if you decide to introduce special Independence Day promotions to your audience, know that you’ll be in tight competition with both stores that run spring/summer sales and stores that run 4th of July sales.
You don’t have to give out huge discounts to beat the competition. Instead, think strategically of what offer would incentivize different types of customers to shop more. For instance, what attracts the attention of a first-time shopper might not at all be interesting for a loyal customer.
10. Bigger loyalty credit
Did you know that acquiring a new customer is 5 to 25 times more expensive than selling to an existing one? For the very same reason, most businesses walk an extra mile to keep their customers coming back. One of the ways to achieve that is by creating a customer loyalty program.
If you have a reward program up and running, encourage customers to shop more by offering a bigger loyalty credit that comes with purchases made around Independence Day. It could also be a great time to promote your recently launched customer loyalty program.
Get your store ready for 4th of July
Independence Day will come around before you know it, so it’s better to start preparing your marketing campaigns while you still have time to experiment with different ideas.
It’s not necessary to add new products to your store if you want to boost your sales on Independence Day weekend. You can showcase existing products as they are by adding a fun twist to your marketing copy.
Start by downloading our free American-themed vector graphics that can help breathe some Americana into your marketing campaigns!