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The Ultimate Guide to Printful Subscription Plans: Free, Plus, and Pro

The Ultimate Guide to Printful Subscription Plans: Free, Plus, and Pro
Juliana Gabilondo

By Juliana Gabilondo

8 min read

Can the right tools make your business grow? Absolutely. If you’re a chef and get a better knife, you’ll slice and dice much faster. If you’re a basketball player and get new shoes, you’ll have a better grip on the court. 

And if you’re an online business owner and get the right ecommerce tools, you’ll save time and have a lot more fun with your products. As with picking the right knife or pair of sneakers, there’s an element of choice that comes into the wide range of ecommerce tools out there.

In this blog post, we’ll look into all the ecommerce tools from our 3 subscription plans: Printful Free, Printful Plus, and Printful Pro. I’ll go over all the Free plan features and the premium design and marketing tools in Printful Plus and Pro.

So if you’re new to Printful or you’ve been here a while and are thinking about an upgrade, you’re in the right place. Let’s take a look at all the features each plan offers, so we can dive deep into how they can help you grow your business. Keep reading until the end to find an overview of all the plans and their tools to find the best fit for your needs.

Free Plan: all your essentials at no extra charge

The Free plan packs all the key tools you need to run your business. You can have your products printed, packed, and shipped as orders roll into your ecommerce store.

Printful works with more than 25 ecommerce platforms and marketplaces where you can build a store and sell your Printful products. The Free plan allows you to connect your store and choose from 300+ products to customize. 

Create and sell custom products online
Turn your ideas into premium products that leave a lasting impression

You can upload your own designs or create them from scratch directly onto the products you want to sell with Printful’s free built-in design tool, the Design Maker.

The Design Maker

This all-in-one tool has free, easy-to-use features that will make you feel like an artist with just a few clicks.

Image of Design Maker, Printful's built-in design tool


Let’s explore the Design Maker features so you know exactly what you can get when creating your products.

Text Tool

Use the built-in Text Tool to turn words into visuals. Choose your favorite font with the font filter, and compose eye-catching messages with professional typography, shadows, and arcs.

Quick Designs

Quick Designs are pre-made graphics, ready to use as designs for your products. Choose from 2,000 options and edit the colors, graphics, and texts to create unique designs to your taste.

Design Maker Quick Designs example, part of the Printful Free plan


Browse through the 150+ categories or search for what you need using keywords. Do you want mushrooms? You got it. Famous landmarks? Animals with glasses? You can have it all! There are over 19K designs to choose from, and more are added each month, so you have plenty of options for each new design.

Pattern Tool

Upload your own designs or choose from our clipart graphics, click on Pattern in the Design Maker, and you can create a pattern print for your all-over print products in no time.

Getting started and pricing

You can start using all these tools for free right away! Just create your Printful account if you haven’t already, and you’ll be able to connect your store, choose your products, and use the Design Maker and all its core features. 

Get started with Printful

Printful Plus: tools to speed up your brand growth

Printful Plus is a worthwhile upgrade that offers everything Printful Free has, plus premium tools to grow your brand. 

With Printful Plus, you get instant access to design and marketing features that will help you create unique visuals for your products and store, as well as social media posts and ads to promote them. Let’s dive in.

Custom Mockup Maker

The Custom Mockup Maker is an advanced design tool to create one-of-a-kind mockups for your store. You can combine thousands of pre-designed elements to create the perfect setting for your products. 

Do you want to create a homey vibe for your product? Add some furniture and plants. Or do you prefer an electric, dynamic feel for your mockups? Go for a colorful background with a pop of neon.

Printful Plus Custom Mockup Maker with models and props example

You can generate free mockups in the Free plan too, and they’ll do the job nicely. But with the Custom Mockup Maker in Printful Plus, it’ll seem like you had a studio photoshoot with models and props.

Background Removal Tool

The Background Removal Tool will get you perfectly cut out design elements without having to spend hours picking pixels from any unwanted backgrounds.

With Printful Plus, you’ll have the Remove Background option in the toolbar when designing a product in the Design Maker. Highlight any element from your image, and it’ll create a transparent background for it with razor-sharp precision.

Printful Plus Background Removal Tool with model and examples

Promo Maker

Create scroll-stopping social media promos for your products with a few clicks using customizable templates. The Promo Maker allows you to create high-quality ad visuals, video thumbnails, social media posts, and more, directly from your Printful account without having to head to a separate program!   

You can choose from our ready-to-use Facebook and Instagram templates, customize them to reflect your business’ style, or combine your custom mockups with blank templates to create your promos from scratch. 

The Promo Maker will also help you get your customers’ attention with moving visuals—you can use the animation feature to make your visuals pop.

You can create, save, and download promos that reflect your brand just the way you want it and give the right impression to all your current and future customers.

Getting started and pricing

You can subscribe to Printful Plus for $9/month from your Printful Dashboard—go to Settings > Subscription Plan and choose Plus. Know that you can cancel anytime by going back to your account settings.

If you’re still on the fence, you can try Printful Plus for free: there’s a 14-day free trial, for you to give all the premium design tools a proper test ride. Check it out today!

Printful Plus: Subscribe for exclusive tools

Printful Pro: grow your business like a pro

Printful Pro is our most exclusive subscription plan that gives access to built-in marketing tools and unique design assets to elevate your promotional content and product designs.

With Printful Pro, you’ll have access to everything in the Free and Plus plans, but you’ll also get tools like the Etsy Keyword Scout as well as Premium Images at no extra cost, exclusive clipart, and free embroidery digitization. Let’s dive in.

Free embroidery digitization

With the Free plan and Plus, there’s a digitization fee of $6.50 for every new embroidery product in your store. But with Printful Pro, you can add as many new embroidery items as you want at no extra cost. 

Embroidery never goes out of style, and as a Pro user, you can take advantage of free digitization and experiment with new designs as much as you like. 

Learn More: 22 Creative Embroidery Ideas That Sell

Keyword Scout for Etsy

The Keyword Scout will help you find top Etsy keywords so you can choose which ones will perform best for your listing and increase your product visibility, and will let you know about any SEO mistakes, like missing tags and images.

Premium Images at no extra cost

Create one-of-a-kind designs using our collection of over 100M Premium Images. Choose from Getty Images’ professional photos and illustrations, Vexel graphics, and high-quality patterns from Patternbank.

For the Free and Plus plans, the fee is $1 per order placement, but with Printful Pro, you get the entire collection at no extra cost. 

Premium tip: with Printful Pro, you can combine Premium Images with the Background Removal Tool to create perfectly cropped, exclusive illustrations.

Printful Pro Premium Images with example of how to use them

Exclusive designs

On top of the standard clipart offering, Printful Pro gives you access to 480+ exclusive graphics designed by our team. You can mix and match them, change their color, make them bigger or smaller, and make other adjustments to make them truly yours.

Carrier-Based Shipping

We partner with industry-leading carriers like USPS, FedEx, DPD, and DHL to give our customers the smoothest shipping experience. With the Free and Plus plans, Printful automatically chooses the most suitable carrier for each order based on our internal database. 

Printful Pro users have the option to pick their preferred carriers from our list of partners when shipping orders within the US, Europe, and Canada. They can see a list of services to check/uncheck their preferred ones in their Printful Dashboard when going to Settings > Shipping.

Getting started and pricing

You can subscribe to Printful Pro from your Printful Dashboard—go to Settings > Subscription Plan and choose Pro. You get the monthly plan for $49/month or the yearly plan for $593/year (there’s additional sales tax if you have a US billing address). Know that you can cancel anytime by going back to your account settings.

Want to try Printful Pro before you fully commit? Start your 14-day free trial now to get the full Pro experience!

Printful Pro: Make the most of your Printful experience

Find the best plan for your business

I’ve created an overview of our plans and the tools they offer to help you figure out what suits your business needs. See them side by side in this comparison table!

Features FREE PLUS
Customize 310+ products
Integrate with 25+ ecommerce platforms
Create product templates
Create designs in the Design Maker
Download mockups and print files
Use 11K+ clipart images
Personalize product images with the Custom Mockup Maker
Cutout design elements with the Background Removal Tool
Create marketing materials with the Promo Maker
Keyword Scout for Etsy
Use 480+ exclusive clipart images
Get embroidery files digitized for free
Use Premium Images at no extra cost
Access Printful’s Carrier-Based Shipping option
Printful Subscription Plans – Comparison Table

You now have all the info to understand how each plan can help you grow your business with time-saving features, design tools, and promotional services.

As you can see, it’s not so much about any tool being better or worse, but what your business needs. Printful’s Free plan is great for anyone interested in starting and running their own business, the Plus plan is the perfect toolbox with advanced design and marketing features, and Printful Pro will unlock all of our tools and exclusive perks.

We’re here to help you turn your passion into a business, and you get to choose how you want to run it! If you have any questions, let us know at [email protected], and we’ll help you out. Or, you can leave us your thoughts in the comments below.

Get started with Printful

By Juliana Gabilondo on Apr 5, 2022

Juliana Gabilondo

Juliana is a Content Marketing Specialist at Printful with a background in corporate communications. She’s passionate about brand strategy and digital marketing.

Juliana is a Content Marketing Specialist at Printful with a background in corporate communications. She’s passionate about brand strategy and digital marketing.