8 streetwear design ideas to look for in 2024
The latest streetwear trends feature classic elements with a modern twist, creating an undeniable appeal. Find out how to start a streetwear brand without experience and on any budget.
Put your graphic design skills to the test, or hire a pro to create epic illustrations and logos for your streetwear clothing line. Draw inspiration from the trending streetwear designs in this list.
1. Futuristic designs
Source: Pinterest
Futuristic designs entered the streetwear clothing industry with modern aesthetics and tech-inspired elements. Imagine clothing featuring LED lights, reflective materials, and high-tech fabrics for both style and functionality.
Go for illustrations of futuristic cityscapes, abstract forms, and otherworldly creatures in your designs. Draw inspiration from sci-fi movies, literature, fantasy, or even astronaut gear.
With advanced technologies like AI in graphic design and DTG (direct-to-garment) printing, anyone can create streetwear designs with a futuristic feel and vibrant colors. Like the t-shirt above, with a powerful quote from The Color Purple and a futuristic 3D angel that looks like it’s about to fly out of the t-shirt.
2. Sporty designs
Source: L’Officiel Ibiza
Every time the FIFA World Cup occurs, the streets are bustling with people wearing football jerseys. But, truth be told, sporty designs made their way into streetwear long ago.
In the mid-ʼ90s, skating and gangster rap significantly impacted streetwear design. American sports franchises like the New York Yankees, Los Angeles Raiders, and Chicago Bulls greatly influenced the scene. They produced oversized team apparel and the latest shoe designs from brands like Timberland and Nike.
Now, sports jerseys feature collaborations with luxury apparel brands like Armani, Gucci, and Prada.
The modern fashion-conscious individual wants to look stylish, while also being comfortable. That’s why sportswear is an excellent addition to any streetwear wardrobe. Create your own all-over print jerseys for your streetwear brand.
3. Colorful back designs
Source: Pinterest
Ever caught yourself reading the back of someone’s t-shirt or hoodie? Colorful, eye-catching designs on the back of garments instantly make the wearer stand out. Back apparel with pops of color in designs has taken over streetwear fashion. These fits are perfect for making a statement or expressing individuality.
Create popping illustrations to print on the back of hoodies, sweaters, or t-shirts. New to graphic design? No worries. With Printful’s Design Maker, you can create a stunning streetwear design. Access customizable clipart, 110+ fonts, and ready-to-use design elements.
4. Minimalistic brand designs/logos
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Many brands choose to create minimalistic designs because they’re timeless and versatile. You can easily combine a hoodie from one brand featuring their logo with a baseball cap from another brand without a style clash.
Minimalistic streetwear designs are often perceived as luxurious. They show the brand pays attention to detail and values quality over quantity. Also, a minimalistic design makes it easier to integrate your brand or logo into advertising and clothing.
Find out how to build a brand that resonates with your audience and keeps customers returning for more. Also, explore these 5 effective ways to boost customer loyalty.
5. Cool patterns
Patterns can attract attention to your streetwear outfit. They add personality to any garment. If you want your apparel to stand out, try one of the patterns we mention below!
Tartan
This fall, tartan, check, plaid, and tweed are all taking center stage. With their rich visual texture, plaid patterns add depth to any outfit—whether it's a t-shirt, skirt, or full-length coat.
Source: Pinterest
Fun fact: Tartan used to refer solely to wool fabric woven in a checkered pattern, and typically worn by Scottish Highlanders. Now, it can be any fabric with a plaid pattern.
Floral
Floral patterns have blossomed in streetwear, adding playfulness and vibrancy to the edgy urban style. For example, matching a floral t-shirt with wide-leg pants and chunky sneakers breathes fresh air into an outfit.
Source: Pinterest
Monograms
Flashy logos and monograms, known as logomania, were first popularized in the ʼ80s and saw a massive resurgence in Y2K. For 2024, designers from legacy fashion brands like Louis Vuitton, Christian Dior, and Lacoste incorporated monograms into repeat patterns of various sizes for all tastes.
For example, Louis Vuitton revitalizes suitwear, featuring 3D monogram prints with a silver touch.
Source: Louis Vuitton
Red polka dots
The iconic polka dot pattern was born in the 18th century thanks to the Industrial Revolution.
Polka dots of any size and in contrasting colors instantly make garments fun and playful. This year, red polka dots are taking center stage. Red brings the A game to any outfit. As fashion designer Bill Blass said, “When in doubt, wear red.”
Usher wore a red-and-black polka-dot pantsuit from the Marni fall 2023 collection to the spring 2024 show in Paris. Needless to say, he nailed the look.
Source: Vogue
Animal prints
Animal prints are making a comeback, evoking ’90s nostalgia. Think eye-catching leopard spots and zebra stripes that exude confidence and power.
Now reimagined in contemporary streetwear, animal prints blend retro flair with a modern edge. Designers are experimenting with color variations. For example, merging traditional black-and-white stripes or classic brown spots with neon hues and pastel shades to create unique pieces.
Source: @themegaagagency
6. Retro revival
Source: Pinterest
Trends come and go, but vintage fashion will always be in style. Including retro elements in your streetwear designs can create a nostalgic yet trendy look. Think graphic tees with bold illustrations and patterns and a distressed feel. Or colorful tie-dye t-shirts paired with acid-wash jeans and a baseball cap or beanie.
Let’s not forget the revival of bucket hats. This ’90s fashion trend has taken streetwear by storm. Stars like Bella Hadid, Billie Eilish, Kendall Jenner, Hailey Bieber, Vanessa Hudgens, and more public figures have all tried out the accessory.
Find out more about the most iconic ’90s fashion trends revived and how to recreate the top looks. Looking to start a retro t-shirt business? Explore our guide on how to make vintage t-shirts.
7. Artsy streetwear design
Source: JenuTrinkets4US
Street art and streetwear are like the ultimate power couple in fashion. Graffiti first appeared in the ’60s in the US when artists started painting on walls as a form of self-expression. Soon enough, street art made its way into streetwear design.
Think graffiti-inspired graphic design, dripping colors, and design collaborations with street artists. Brands like Stüssy and Haze largely contributed to the rise of street art in streetwear design. Nike and Adidas also incorporate that spray-paint print into their streetwear.
Nowadays, we see more than just graffiti-inspired garments. You’ll see a variety of illustrations and classic art pieces in shirt design, hoodie prints, and accessories of all kinds.
What should you offer your customers so they can nail this streetwear look? Include oversized hoodies with artsy illustrations, baggy pants, and high-top canvas shoes in your clothing line. Bonus if you offer custom scrunchies or statement tote bags.
8. Cultural fusion
Source: Fashion United UK
One of the most remarkable aspects of streetwear is its ability to blend and celebrate diverse cultures. This fusion of different cultural elements results in fresh and innovative fashion choices. Whether in South Africa’s streets or the valleys of California, cities are bustling with streetwear enthusiasts.
Nowadays, fashion is a cultural melting pot. Streetwear brands use traditional patterns and motifs and collaborate with local artisans. For example, designer Ajobi combines Nigerian and British influences in her new collection.
This creative fusion honors heritage and educates wearers about the beauty of global diversity.
Source: Printful
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