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Blog / Style & trends / Top Streetwear Design Ideas for Your Clothing Line in 2024

Style & trends

Top Streetwear Design Ideas for Your Clothing Line in 2024

Top Streetwear Design Ideas for Your Clothing Line in 2024
Zoe Amora Iranzo-Lauriņa

By Zoe Amora Iranzo-Lauriņa

11 min read

With roots in hip-hop, surf culture, sportswear, punk, and Japanese street fashion, streetwear is now a global phenomenon. The streetwear market value reached $187.6B in 2022 and is expected to expand to $230.9B by 2028.

Looking to start your own streetwear clothing line? Exploring fresh streetwear design ideas will help you enter the market ahead of the curve.

Streetwear is the concept of wearable art. It represents an evolving lifestyle and self-expression. Streetwear design draws inspiration from various cultures, technology, and artistic movements. It represents real life rather than what we see in magazines.

Streetwear, at its core, is rebellious, unapologetic, and authentic. But how can you create trendy streetwear designs without a large upfront investment? The print-on-demand (POD) business model allows you to place your designs on 345 premium items. Without holding inventory. Plus, you can react to trends fast and change your offerings without extra costs.

What is print-on-demand?

POD is a business model where products are printed only when an order is placed. First, you connect your store to your print-on-demand partner. Then, we’ll automatically print, pack, and ship the products to your customers. You don’t have to worry about the technical side of running a store.

a screenshot of a screenSource: Printful

This business model ensures that excess stock does not end up in landfills. Also, there are no upfront costs like buying in bulk or warehousing your stock. All you need is a stunning streetwear design (you’ll find plenty of inspo in this article) and a solid marketing strategy to get your brand out there.

Printful offers 345 premium white-label products you can place your designs on. What does white label mean? We’ll print, package, and ship your products to your customers without any Printful branding. Your customers will feel like they’re interacting directly with your brand. Find out more about branding options with Printful.

We also have a Design Maker that you can use to create designs from scratch. Or upload your own designs and add any final touches. Also, you won’t need to spend on product photos. You can offer unlimited products on your storefront thanks to our free Mockup Generator.

Now, let’s jump into the top streetwear design trends for 2024 and how you can incorporate them into your streetwear line.

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8 streetwear design ideas to look for in 2024

The latest streetwear trends feature classic elements with a modern twist, creating an undeniable appeal. Find out how to start a streetwear brand without experience and on any budget.

Put your graphic design skills to the test, or hire a pro to create epic illustrations and logos for your streetwear clothing line. Draw inspiration from the trending streetwear designs in this list.

1. Futuristic designs

a black t-shirt with a pink statue and white textSource: Pinterest

Futuristic designs entered the streetwear clothing industry with modern aesthetics and tech-inspired elements. Imagine clothing featuring LED lights, reflective materials, and high-tech fabrics for both style and functionality.

Go for illustrations of futuristic cityscapes, abstract forms, and otherworldly creatures in your designs. Draw inspiration from sci-fi movies, literature, fantasy, or even astronaut gear. 

With advanced technologies like AI in graphic design and DTG (direct-to-garment) printing, anyone can create streetwear designs with a futuristic feel and vibrant colors. Like the t-shirt above, with a powerful quote from The Color Purple and a futuristic 3D angel that looks like it’s about to fly out of the t-shirt.

2. Sporty designs

a woman with a face paint onSource: L’Officiel Ibiza

Every time the FIFA World Cup occurs, the streets are bustling with people wearing football jerseys. But, truth be told, sporty designs made their way into streetwear long ago.

In the mid-ʼ90s, skating and gangster rap significantly impacted streetwear design. American sports franchises like the New York Yankees, Los Angeles Raiders, and Chicago Bulls greatly influenced the scene. They produced oversized team apparel and the latest shoe designs from brands like Timberland and Nike.

Now, sports jerseys feature collaborations with luxury apparel brands like Armani, Gucci, and Prada. 

The modern fashion-conscious individual wants to look stylish, while also being comfortable. That’s why sportswear is an excellent addition to any streetwear wardrobe. Create your own all-over print jerseys for your streetwear brand.

3. Colorful back designs

a man holding a skateboardSource: Pinterest

Ever caught yourself reading the back of someone’s t-shirt or hoodie? Colorful, eye-catching designs on the back of garments instantly make the wearer stand out. Back apparel with pops of color in designs has taken over streetwear fashion. These fits are perfect for making a statement or expressing individuality.

Create popping illustrations to print on the back of hoodies, sweaters, or t-shirts. New to graphic design? No worries. With Printful’s Design Maker, you can create a stunning streetwear design. Access customizable clipart, 110+ fonts, and ready-to-use design elements.

4. Minimalistic brand designs/logos

a man standing in front of a black sweatshirtSource: about:blank

Many brands choose to create minimalistic designs because they’re timeless and versatile. You can easily combine a hoodie from one brand featuring their logo with a baseball cap from another brand without a style clash. 

Minimalistic streetwear designs are often perceived as luxurious. They show the brand pays attention to detail and values quality over quantity. Also, a minimalistic design makes it easier to integrate your brand or logo into advertising and clothing.

Find out how to build a brand that resonates with your audience and keeps customers returning for more. Also, explore these 5 effective ways to boost customer loyalty.

5. Cool patterns

Patterns can attract attention to your streetwear outfit. They add personality to any garment. If you want your apparel to stand out, try one of the patterns we mention below!

Tartan

This fall, tartan, check, plaid, and tweed are all taking center stage. With their rich visual texture, plaid patterns add depth to any outfit—whether it's a t-shirt, skirt, or full-length coat.

a woman in a red plaid coat walking on a streetSource: Pinterest

Fun fact: Tartan used to refer solely to wool fabric woven in a checkered pattern, and typically worn by Scottish Highlanders. Now, it can be any fabric with a plaid pattern.

Floral

Floral patterns have blossomed in streetwear, adding playfulness and vibrancy to the edgy urban style. For example, matching a floral t-shirt with wide-leg pants and chunky sneakers breathes fresh air into an outfit.

a woman walking down a runwaySource: Pinterest

Monograms

Flashy logos and monograms, known as logomania, were first popularized in the ʼ80s and saw a massive resurgence in Y2K. For 2024, designers from legacy fashion brands like Louis Vuitton, Christian Dior, and Lacoste incorporated monograms into repeat patterns of various sizes for all tastes.

For example, Louis Vuitton revitalizes suitwear, featuring 3D monogram prints with a silver touch.

a woman in a skirt and shirtSource: Louis Vuitton

Red polka dots

The iconic polka dot pattern was born in the 18th century thanks to the Industrial Revolution.  

Polka dots of any size and in contrasting colors instantly make garments fun and playful. This year, red polka dots are taking center stage. Red brings the A game to any outfit. As fashion designer Bill Blass said, “When in doubt, wear red.”

Usher wore a red-and-black polka-dot pantsuit from the Marni fall 2023 collection to the spring 2024 show in Paris. Needless to say, he nailed the look.

a man in a red suit with black dotsSource: Vogue

Animal prints

Animal prints are making a comeback, evoking ’90s nostalgia. Think eye-catching leopard spots and zebra stripes that exude confidence and power.

Now reimagined in contemporary streetwear, animal prints blend retro flair with a modern edge. Designers are experimenting with color variations. For example, merging traditional black-and-white stripes or classic brown spots with neon hues and pastel shades to create unique pieces.

a woman in a leopard print dressSource: @themegaagagency

6. Retro revival

a woman taking a selfie in a bathroomSource: Pinterest

Trends come and go, but vintage fashion will always be in style. Including retro elements in your streetwear designs can create a nostalgic yet trendy look. Think graphic tees with bold illustrations and patterns and a distressed feel. Or colorful tie-dye t-shirts paired with acid-wash jeans and a baseball cap or beanie.

Let’s not forget the revival of bucket hats. This ’90s fashion trend has taken streetwear by storm. Stars like Bella Hadid, Billie Eilish, Kendall Jenner, Hailey Bieber, Vanessa Hudgens, and more public figures have all tried out the accessory.

Find out more about the most iconic ’90s fashion trends revived and how to recreate the top looks. Looking to start a retro t-shirt business? Explore our guide on how to make vintage t-shirts.

7. Artsy streetwear design

a person wearing a green jacket with a gold fish on itSource: JenuTrinkets4US

Street art and streetwear are like the ultimate power couple in fashion. Graffiti first appeared in the ’60s in the US when artists started painting on walls as a form of self-expression. Soon enough, street art made its way into streetwear design.

Think graffiti-inspired graphic design, dripping colors, and design collaborations with street artists. Brands like Stüssy and Haze largely contributed to the rise of street art in streetwear design. Nike and Adidas also incorporate that spray-paint print into their streetwear.

Nowadays, we see more than just graffiti-inspired garments. You’ll see a variety of illustrations and classic art pieces in shirt design, hoodie prints, and accessories of all kinds.

What should you offer your customers so they can nail this streetwear look? Include oversized hoodies with artsy illustrations, baggy pants, and high-top canvas shoes in your clothing line. Bonus if you offer custom scrunchies or statement tote bags.

8. Cultural fusion

a group of people posing for a photoSource: Fashion United UK

One of the most remarkable aspects of streetwear is its ability to blend and celebrate diverse cultures. This fusion of different cultural elements results in fresh and innovative fashion choices. Whether in South Africa’s streets or the valleys of California, cities are bustling with streetwear enthusiasts.

Nowadays, fashion is a cultural melting pot. Streetwear brands use traditional patterns and motifs and collaborate with local artisans. For example, designer Ajobi combines Nigerian and British influences in her new collection. 

This creative fusion honors heritage and educates wearers about the beauty of global diversity.

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20+ apparel items for your streetwear designs

Now that you’re up to date with the latest in streetwear design, let’s look at some trending products to bring your graphic design ideas to life.

1. All-over print sports jerseys

a woman posing for a pictureSource: Printful 

Sportswear dominated European fashion in 2023, blending football and genderless apparel to support our favorite teams. To start a streetwear brand following the blokecore aesthetic, sports jerseys are a must-have.

Blokecore is a subculture trend that originated in the UK in 2021. It refers to the style of British youth wearing a sports jersey on any occasion besides a football match. You can pair your favorite jersey with biker shorts or a skirt and heels if you’re feeling fancy.

Here are several premium sports jerseys to add to your store:

2. Bomber jackets

a woman walking on a sidewalkSource: Pinterest

Did you know that bomber jackets were invented as practical military gear? Their snug cuffs, cropped length, and adjustable waistband made them ideal for pilots flying in high altitudes. Soon enough, Hollywood stars started wearing bomber jackets on outings.

Nowadays, bomber jackets (especially leather ones) are a streetwear classic. They offer the perfect blend of fashion, comfort, and mobility. Choose one of these stylish bomber jackets to satisfy your customers:

3. Wide-leg pants

a woman standing in front of a brick wallSource: Printful

Baggy pants first broke into mainstream fashion when MC Hammer released his music clip Can’t Touch This in 1990. The early baggy pants variations were jeans, but now wide-leg pants are made of any material—linen, cotton, denim, etc. 

Looking for a pair that can be turned into cozy pajamas or a streetwear outfit? These all-over print unisex pants are perfect for loungewear and bold streetwear designs alike.

4. Hoodie with shorts/sweatpants combos

a woman in a red hoodieSource: Pinterest

No streetwear fashion wardrobe would be complete without the timeless hoodie and sweatpants combo. These days, loungewear occupies a considerable part of most people’s closets.

Take one of these premium hoodies and add a unique graphic design with bold illustrations, logos, or text. Offer matching shorts or sweatpants so that your customers can complete the look.

Find more hoodie options in our best quality hoodies for printing guide.

5. Baggy t-shirts

two women smiling and standing next to each otherSource: Printful

Oversized t-shirts emerged as a response to the casual, laid-back style of the ‘80s. Nowadays, they’re a staple in streetwear clothing. If there’s one garment every person on Earth owns, it’s a t-shirt. T-shirts are so versatile—from the type of fabric to customization technique, there are as many t-shirt design options as there are brands.

Check out our list of the best quality t-shirts for your prints and learn more about the different t-shirt materials. Here are our top picks for your streetwear t-shirt design collection:


6. Leggings and sports bras

a woman leaning against a columnSource: Printful

The new generation embraces comfort and style with their practical leggings and sports bra combos. Paired with a baggy t-shirt, sneakers, and a hoodie (for chillier weather), you’re ready to go from work straight to the gym or your outdoor fitness class.

Are your customers looking for optimal performance and comfort? Create colorful and stylish workout gear with our high-quality all-over print garments.

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Bring your streetwear designs to life

You have the newest streetwear design trends and premium customizable products at your fingertips. It’s time to bring your streetwear brand to life.

Use the print-on-demand model to offer unique designs tailored to your customers’ preferences. Rest assured that our advanced printing techniques deliver vibrant, durable, and high-definition prints. This means that your clothing line will meet the high standards of streetwear enthusiasts.

Streetwear design combines art, technology, and creativity to embrace self-expression. Carve your spot in the streetwear fashion world. Make your streetwear design dreams a reality, one custom-printed order at a time.

author

By Zoe Amora Iranzo-Lauriņa on Jul 5, 2024

Zoe Amora Iranzo-Lauriņa

Guest author

Zoe is a creative writer, multilingual translator, and certified yoga instructor with a passion for learning, traveling, and global cuisine. When she's not typing away at her PC, you can find her teaching yoga in the park, reading on the couch with her cat, or plunging in the Mediterranean.

Zoe is a creative writer, multilingual translator, and certified yoga instructor with a passion for learning, traveling, and global cuisine. When she's not typing away at her PC, you can find her teaching yoga in the park, reading on the couch with her cat, or plunging in the Mediterranean.