20 Best Digital Products to Sell Online in 2025 (And How to Sell Them)

Want to make money online without stocking shelves or shipping boxes? Digital products are the way to go. They're easy to make, cost nothing to deliver, and keep selling while you sleep. 

Let’s explore the best digital products to sell in 2025—from ebooks and templates to artwork and courses. Learn how to sell digital products effectively, where to list them, and find tips from real sellers making it work. 

Key takeaways

• Digital products are low-cost, high-profit items—create them once and sell repeatedly with no inventory or shipping.

• From ebooks to digital art and online courses, there are tons of profitable digital products to sell in 2025.

• You can start selling on digital marketplaces like Etsy or Gumroad, or build your own digital product store with platforms like Shopify or WooCommerce.

• Bundling products and promoting them on social media platforms can help boost visibility and increase sales.

• Want to grow faster? Use Printful to turn your digital designs into custom merch and expand your income with print-on-demand.

What are digital products?

Digital products are intangible or virtual goods delivered in a digital format—think ebooks, software, photos, videos, online courses, or even digital templates. 

They’re easily scalable, customizable, and don’t require ongoing production costs, unlike physical products.  

Whether you’re a creative, educator, or entrepreneur, there’s room for you in this space. With the right niche, tools, and marketing strategies, creating digital products and selling them to a global audience is easier than ever.

Tip:

Explore more profitable home-based business ideas on our blog.

20 Best digital products to sell in 2025

Here are 20 digital product ideas that are profitable, beginner-friendly, and in high demand for 2025.

1. Ebooks

Got knowledge to share? Selling ebooks is one of the easiest ways to profit from digital products. Whether it’s a how-to guide or niche handbook, they’re relatively simple to create. 

Ebooks are perfect for coaches, bloggers, and creators who want to generate passive income. Use Google Trends to spot hot topics that your niche audience would love.

2. Digital planners and templates

Planners and graphic design templates like budget trackers, goal setters, and social media kits save people time, making them some of the most profitable digital products.

Add exclusive content like habit trackers or wellness checklists to make your product lineup stand out. You can sell digital items as bundles for even more value.

3. Educational printables

From worksheets to coloring pages for kids, digital educational products are a hit with parents, teachers, and tutors. 

These digital goods are easy to customize and work great in homeschool or classroom settings. Experiment with themed sets for holidays or grade levels to increase appeal. 

4. Digital art

Sell your art in different formats, from digital portraits and printables to t-shirt designs. It’s a flexible, creative way to reach potential buyers and build your brand.

Personalized digital artwork—like pet or family portraits—is especially popular. Plus, you can easily turn them into physical merch using POD platforms like Printful.

5. Music and sound files

Musicians and sound designers can create and sell beats, background music, or guided meditations. These digital items are also great for content creators. 

Sell through your online store, Gumroad, or music-focused digital product marketplaces like BeatStars. It’s a smart way to turn your passion into passive income. 

6. Photography and videos

Turn photos and videos into digital assets. Stock photos, product mockups, and drone footage are always in demand among marketers and online businesses. 

With no physical inventory, you can reach a global audience through digital marketplaces like Shutterstock or sell directly from your ecommerce store.

7. Online courses

Online courses are among the most profitable digital products you can offer. Teach design, fitness, coding, business—whatever you specialize in. 

Platforms like Teachable and Thinkific help you reach potential students, build engaging lesson plans, and generate recurring revenue.

8. Mobile apps

Have an idea for a useful or fun app? Mobile apps are valuable digital products that can attract loyal users and steady income. Even a simple habit tracker or budgeting tool can gain serious traction. 

Offer in-app purchases or subscriptions to generate passive income and boost your earnings selling software. 

9. Digital memberships

Digital memberships are a great way to offer ongoing value—sell templates, tutorials, or coaching calls. They’re perfect for creators and experts wanting to build a community. 

You can deliver everything in digital format, and subscribers help you generate recurring revenue through monthly memberships. Get started on platforms like Patreon or your own business site. 

10. Canva templates and branding kits

Designers can create and sell stylish Canva templates for social media posts, business cards, or pitch decks. These digital products are gold for small businesses and influencers who want polished branding without the hassle.  

These products not only help your customers save time and elevate their brand presence, but it’s a fun way to turn your creative spark into something profitable.

Tip: 

Check out trending products for 2025 on our blog.

11. Printable wall art

Digital art prints with inspirational quotes, abstract designs, or seasonal themes are always popular on marketplaces like Etsy. 

It’s an easy way for customers to get your art instantly. All they need to do is download the files and print them at home or through a local shop.

Want an upsell idea? Create bundles based on themes—like nursery prints or modern minimalism—to increase product value.

12. Website themes and UI kits

If you’re a web designer or developer, selling digital products like UI kits, landing page templates, or themes for WordPress, Shopify, or Squarespace is a great way to generate income. 

These digital assets are in high demand among startups, freelancers, and bloggers looking to get online fast. 

13. Lightroom presets and photo filters

Photographers and influencers love digital downloads that help speed up their editing. Lightroom presets or mobile photo filters are quick to create and easy to sell. 

Package them with borders and overlays, and you’ve got a profitable digital product perfect for Instagram users, bloggers, and content creators.

14. Digital stickers

Digital stickers for note-taking apps like GoodNotes or Notability are a hit with students and busy professionals. 

They’re affordable, fun to collect, and help customers stay on track. If you’re an illustrator, this is an ideal way to create and sell playful or themed digital goods with minimal effort.

15. Resume and career templates

Career-focused digital templates—like resumes, cover letters, and LinkedIn banners—sell well year-round. They appeal to job seekers and professionals who want a polished look fast. 

Create matching styles and packages based on industry, and market them to your target audience on social media or Pinterest.

16. Digital journals

Digital journals are a hit with people looking to reflect, track goals, or build habits, especially when designed for apps like GoodNotes or Notability. You can sell themed journals for gratitude, self-care, wellness, or even productivity. 

They're a great complement to digital planners, and bundling them enhances the perceived value and sales potential.

17. Social media content packs

Social media managers and small business owners love customizable, ready-to-use content. Create and sell digital downloads like Instagram templates, post ideas, or story highlight icons. 

These digital products help brands stay consistent on social media. Target specific industries—like wellness, real estate, or coaching—for even better results. 

18. Notion templates

With millions of users, Notion has become a go-to tool for productivity enthusiasts. Templates for budgeting, goal setting, content planning, or team workflows are a growing niche. 

These digital goods are easy to duplicate and deliver, and they’re especially popular among freelancers, students, and content creators. 

19. Printable games and activities

Printable games are creative digital products that sell particularly well during holidays. Ideal for events, think scavenger hunts, charades, bridal shower games, or educational games for kids.

They’re easy to customize, fun to design, and a great way to turn your creativity into profit. Customers often buy them as gifts, making them ideal for generating repeat sales.

20. Business startup kits

Entrepreneurs are always looking for a faster way to achieve their goals. Help them out by offering digital products like business plan templates, pitch deck slides, branding kits, and logo bundles. 

These digital downloads are great for freelancers, coaches, and eCommerce beginners. Show how your templates solve real problems, like landing clients, and use testimonials, mockups, or tutorial videos to build trust and drive sales.

How to start selling digital products

Launching your own digital product business is easier than you think—and you don’t need a big budget to begin. Follow this simple roadmap to get started.

1. Choose the right product

Pick something that matches your skills and interests. If you’re a designer, try Canva templates or digital art prints. Educators might start with printable worksheets or ebooks. 

Check Google Trends to gauge demand before committing to your choice.

2. Create high-quality digital files

Use the right tools for your product type:

• Ebooks: Google Docs, Apple Pages, or Vellum

• Planners and templates: Canva, Adobe InDesign

• Courses: Loom, Notion, or Teachable

• Music and audio: GarageBand, Ableton Live, Audacity
  
  

Save files in popular formats like PDF, PNG, MP3, or ZIP for easy delivery.

3. Set up a store

Sell online through a marketplace like Etsy or Gumroad for instant access to buyers. 

Alternatively, build your own online store using Shopify, Wix, Squarespace, or WooCommerce for more control and branding options. More on that later!

4. Optimize listings and pricing

Use catchy titles, engaging visuals, and clear product descriptions. Add keywords that your target audience would search for. 

Pricing tip: offer a discounted price upon launch, then increase as you build reviews and traffic. Want to enhance average order value? Bundle related digital product ideas for maximum profit. 

5. Promote your products

Share your store and digital goods on social media platforms like Instagram, Pinterest, or TikTok. Build an email list or start a blog to drive consistent traffic. 

Paid ads can also help you scale once you’ve found your winning product.

Bonus: Use Printful to expand your income

Don’t limit yourself to selling digital products online. Partner with Printful to offer premium print-on-demand merch like t-shirts, mugs, posters, or tote bags. 

You can repurpose your digital designs to create custom physical items. The best part? No inventory or upfront costs.

Printful integrates with major platforms, including Shopify, Etsy, Wix, WooCommerce, and Squarespace, making it easy to manage both your physical and digital products in one storefront. 

It’s a great way to offer your potential customers more value—and generate additional income—through physical sales.

Where to sell digital products

Once you’ve created your product, it’s time to decide where and how to sell it. There are two main paths: use online marketplaces with built-in traffic or build your own digital product store for full control over your brand. 

Each has its perks, and many sellers use both. Here's how to decide what works best for you.

Start with online marketplaces

Marketplaces are a great starting point for anyone new to selling digital products. They require no technical setup and make it easy to launch quickly without building your own site.

If you want to test a product idea, reach a broad target audience, and start making sales and recurring revenue with minimal effort, marketplaces are the way to go. Here are some popular options we recommend.

Etsy

Etsy is a favorite for creatives who sell digital art, printables, and planners. It comes with a massive built-in audience and is perfect for beginners. Just upload your digital file, add your listing, and you're ready to go.

From offering wedding or business templates to selling educational products and coloring pages for kids, Etsy is fantastic for reaching niche markets. 

Gumroad

Simple and creator-friendly, Gumroad is ideal for digital artists, writers, musicians, and independent developers. It’s a great platform to sell downloadables, subscriptions, or even exclusive content. 

There's no upfront cost to start, and you can begin making sales right away with a shareable product link. 

Payhip

Payhip lets you create your own customizable storefront without setting up a full website. It supports digital product sales and memberships, and even handles VAT and sales tax to ease your selling journey. 

printPlus, it includes built-in marketing tools like discount codes, affiliate programs, and upselling features to help you grow.

Want more control? Build your own digital product store

If you want more freedom over branding, layout, and customer experience, we recommend setting up your own website. The following online platforms offer extensive tools for selling digital products.

Shopify

Shopify is a powerful eCommerce platform to sell both digital and physical products. It’s not a marketplace, so you’ll need to drive your own traffic, but you’ll get to customize your store’s look and features. 

Use Shopify Apps to deliver files, offer bundles, or automate fulfillment with Printiful.

WooCommerce

WooCommerce is a WordPress plugin that lets you build a fully customized online store. 

It’s ideal for sellers who want the flexibility of an open-source platform. While you’ll need some technical knowledge, you get full control over product listings, checkout flows, and integrations. 

Wix

Wix is an easy drag-and-drop website builder with full digital product capabilities. You can upload files, track sales, and customize the store without any coding. 

It’s perfect for entrepreneurs who want to create a beautiful store without a steep learning curve. Wix also supports integration with Printful and other tools.

Squarespace

Known for its stunning design layouts, Squarespace is great for selling digital downloads like art, ebooks, or templates. It’s user-friendly, secure, and comes with built-in analytics. 

If design and branding are your top priorities, this is a solid choice. Squarespace also connects seamlessly with Printful for selling physical products alongside your downloads.

Tip:

Need help deciding? Start with a storefront on Etsy or Gumroad to test the market, then expand your own digital product business with Shopify or WooCommerce when you're ready to scale. Check our article on how to make money on Etsy to get started.

Case study: Emily McDermott of Pretty Arrow

Source: https://www.etsy.com/shop/prettyarrowbudget

Emily McDermott, founder of Pretty Arrow, turned her love for personal finance into a successful digital product business. 

After experiencing burnout in her insurance career, she decided to create something of her own—launching a line of customizable budget spreadsheets designed specifically for young women navigating money management.

Starting with just a few products on Etsy, Emily focused on top digital products to sell within the budgeting niche. She leaned into keyword research, crafted SEO-friendly listings, and promoted her shop through targeted email marketing and Facebook ads.

Her spreadsheets quickly gained traction for being both functional and beautifully designed. As her brand grew, so did her income—hitting over $100,000 per year in revenue. 

Since launching in 2021, Pretty Arrow has racked up more than 29,000 sales, proving that a clear niche and consistency are key to success when learning how to sell digital products online.

Conclusion

Whether you’re a designer, educator, musician, coder, or entrepreneur, 2025 is the year to monetize your skills and start selling digital products. 

From ebooks to templates, the opportunities are endless. You don’t need a warehouse, packaging, or shipping labels—just great ideas and the tools to bring them to life. 

Want to generate recurring passive income beyond digital goods? Repurpose your designs for physical products and use Printful for print-on-demand fulfillment—helping you earn more without the extra effort.