Being a good affiliate marketer requires many different skills like expert communication, data analysis, and sales know-how. It can be a tricky job, but artificial intelligence (AI) can make your life easier.
With AI, you no longer need to spend so much time on less important tasks and can focus more on strategic business goals. This includes developing creative marketing campaigns, increasing conversions, and finding new affiliate relationships.
In this blog post, we’ve rounded up everything an affiliate marketer should know about how AI can help you reach your goals in 2023. Keep reading to find out:
What AI is and how it works
Different challenges that AI can solve for affiliate marketers
Useful AI tools you need to know about
Let’s dive in.
AI is a type of computer science that can help you perform tasks that usually need human intelligence. You can use it in a variety of fields, including marketing.
AI can help affiliate marketers:
Automate repetitive tasks
Analyze large data sets
Simplify content writing
Optimize SEO and Facebook ads
Identify new opportunities
You can use AI to boost conversions by personalizing offers and ads for each individual user. How? By analyzing large data sets to find patterns and trends. With the findings, AI can improve the effectiveness of affiliate marketing campaigns.
For example, imagine a user has shown interest in a particular product or ad. Through AI, you can show users similar or related products they may be interested in. Affiliate marketers can then use this information to create better-targeted marketing campaigns.
There are four main types of AI that can be useful to affiliate marketing:
Machine learning (ML)
Natural language processing (NLP)
Machine learning is a type of AI that can learn from data and improve its performance over time. This helps with identifying patterns in data, making predictions, and optimizing campaigns.
Natural language processing is artificial intelligence that understands human language. It can generate text content like product descriptions or blog posts. It can also help identify potential customers based on their online activity.
Predictive analytics is AI that examines and interprets historical data, and helps to predict potential future outcomes.
Computer vision is a category of AI that can analyze images and videos. It identifies products in images and generates targeted ads based on customer interests.
In any job, repetitive tasks take up time—and our time is precious. It’s no different for the world of affiliate marketing. Tasks like data analysis, content creation, SEO optimization, Facebook ads optimization, and new leads generation are time-consuming. With the help of AI, you can train the system to review information and records. Then, it can make recommendations based on your criteria.
By automating repetitive tasks, you’ll have time to test new traffic sources and focus on strategy. This means you’ll be able to dedicate more of your day to what’s most important: increasing conversions.
For example, let’s say you have a large database full of potential customers. It takes a lot of time to review each record and determine whether or not they’re a good fit for your products or services. But with AI, you can review large amounts of records quickly, and make recommendations based on your criteria. This can be done with tools like Referral-AI, a B2B sales prospecting platform.
Or take email marketing. Using AI, you can set up specific emails based on customer behavior from your website. This can be handled via the tracking tool Beacon. It’ll save you extra work and ensure that your customers are getting the information they need. AI can be a valuable tool for affiliate marketers who are looking to save time on repetitive tasks.
Here are some more areas that AI can help with:
One of the biggest challenges for affiliate marketers is to find consistent traffic that converts. Without it, you won’t make any money.
Since affiliate marketing keeps changing, the tools and tactics that worked yesterday may not work tomorrow. AI can identify new opportunities for promoting affiliate products and services. This will help you stay ahead of the competition and find innovative ways to reach your target audience.
For example, AI is able to analyze relationships and generate high-quality connections with potential partners and new leads. Through such analysis, AI can provide information on these prospective customers and possible leads that may evolve into unique opportunities.
Once you’re able to easily identify target customers, building more efficient marketing campaigns is a breeze. With the right information, you’ll be able to focus resources on creating the best content for your audience.
A useful tool for honing in on more leads in less time is the Referral-AI B2B Sales Prospecting Intelligence Tool. The price depends on the features used.
Optimizing affiliate campaigns can be overwhelming and challenging. If you want to optimize a campaign, you should start by understanding what type of offer will convert the best for your audience.
If you are selling a product, you need to focus on getting visitors to your website through SEO or paid advertising. Once you have traffic to your website, you can turn your attention to conversion optimization. This means making sure that the people who are visiting your website are taking the desired action (i.e. making a purchase, etc.).
Depending on your business, the goals of your affiliate campaign will vary. Yet the process for optimization is generally the same. You want to start by split-testing different offers to see which one converts the best. Once you’ve decided on an offer, you can start testing different landing pages. It can be time-consuming and requires patience, but it’s worth it in the end. By optimizing your campaign, you’ll be able to generate more sales for your business.
How can AI help in this lengthy process? It can analyze data from past campaigns to identify areas of improvement.
A good marketer will always look for ways to optimize marketing campaigns for the best results. AI can help you do that by tracking your campaigns and analyzing the data to find the best time to run them. With AI, you can also keep track of your affiliate marketing campaigns to see what’s working and what isn’t. It helps to optimize ad spending, improve keyword research, monitor ad copy testing, and more. This information will take your affiliate marketing to the next level.
Scaleo is software that allows you to track, analyze, and optimize your affiliate marketing campaigns in real time. It’s suitable for networks, businesses, and media buyers. It’ll help you cut down on fraudulent traffic and focus on quality conversions. Scaleo integrates with many different 3rd-party technologies, and the price ranges from $299 to $999.
Alternative tools include Post Affiliate Pro, TUNE, RedTrack.io, Affise, and Refersion. Prices vary from $129 to $499.
There are many reasons why writing blog posts can be a challenge. First off, it can be difficult to come up with fresh ideas for posts that’ll be both interesting and relevant to your audience. And even if you have a great idea, it’s hard to find the time to actually write and publish the post.
AI can help you with ideas for blog posts, suggesting topics to cover, and writing your posts faster. With AI, you’ll also be able to promote your posts more effectively by identifying which channels will be best to reach your target audience.
There are many AI tools that can help you write blog posts more efficiently. Some of these tools include:
ChatGPT: This AI-powered chatbot can help you generate blog post ideas, titles, outlines, FAQs, keywords, and much more. It creates human-like content in a variety of styles and can save tons of research time. Note that Google algorithms can identify and penalize AI-generated content, so it should be fact-checked and edited.
Jasper: Similar to ChatGPT, Jasper is another AI-powered writing assistant. You can quickly generate blog copy with Jasper’s powerful templates, as well as come up with blog topic ideas, FAQs, and blog post outlines.
Grammarly: This AI tool will help you fix grammar mistakes and improve your writing.
WordAi: It’ll help you spin articles and create new versions of your existing content. WordAi is great if you want to repurpose topical information or create different variations of a blog post or article.
QuillBot: This tool helps you write more readable sentences and paragraphs. It can also correct grammar mistakes.
Hemingway Editor: This editing tool shows you how to make your writing clearer and more concise. It also highlights certain grammar mistakes.
Using AI writing tools has advantages and disadvantages. One of the main advantages is that it can help you to save time. For example, if you use WordAi, it’ll help you write articles that are unique and plagiarism-free. This means you don’t have to waste time editing or rewriting content yourself.
Another advantage of using an AI writing tool is that it can help you improve the quality of your writing. These tools check spelling and grammar and give you suggestions on how to improve sentence structure.
That said, it’s important not to use these tools as a replacement for human editing and proofreading. Although AI can be helpful, it doesn’t catch everything and oftentimes can’t help with the substance, flow, or flair of a blog post—that has to come from you.
Did you know that AI can also be useful for SEO optimization? Here are three ways that AI can help you get better results from your SEO efforts:
Keyword research: To craft effective SEO-friendly content, you need to choose the right keywords. AI can help with that by providing invaluable insights into which keywords are most likely to generate results.
Content optimization: Once you know the keywords, AI can optimize your content according to those specific terms or phrases. It’ll analyze the text and make recommendations.
Link building: Links are an important part of SEO, and AI can help you get them. AI tools can check relevant websites and potential link partners, and then reach out to those websites on your behalf to request links.
There are many AI-powered software tools that can help you find success. We’ve discussed some throughout this post, and have compiled all the best options below for easy referencing. Find out more about these tools and how they can help you.
Scaleo is a tracking tool to control all forms of online media in one place. Scaleo allows you to manage every click, conversion, and lead. It provides enhanced statistics, real-time reporting, reliable robust infrastructure, advanced API, and much more.
Referral-AI analyzes a network of relationships to provide referrals for partners, investors, and top prospects.
MailChimp is a popular email marketing service. It offers many features, including automated emails, A/B testing, and detailed reports. Mailchimp also has an AI tool that helps affiliate marketers boost their campaigns.
Rytr.me is an AI writing assistant that helps you create high-quality content in a few seconds at a fraction of the cost.
LinkFire is an AI-powered smart link for affiliate marketing campaigns. It redirects users to specific destinations based on their country or device. After entering a default URL, users can specify to which URLs (country and device) they want to direct their traffic. Smart URLs are the most popular type, and are ideal for most campaigns.
Albert is a platform that helps marketers identify opportunities and optimize campaigns. It also provides real-time insights so you can adjust your campaigns.
Kenshoo is a leading provider of AI-powered marketing solutions for performance marketers. Its platform uses machine learning to optimize ad spending and improve conversions.
MarketingSmart is an automation tool that helps marketers optimize campaigns and drive better results. It offers real-time insights and useful reporting features.
Optmyzr is a paid search optimization tool that helps marketers manage their campaigns and improve their ROI. It has features like keyword research, ad copy testing, bid management, and more.
The prices for AI tools that can be used in affiliate marketing vary from $29 to $499, depending on the features and usage parameters you need.
AI is already changing the face of affiliate marketing, and its impact is only going to grow in the years to come.
It streamlines repetitive, time-consuming tasks, and helps to identify new opportunities, make better decisions, and ultimately drive sales. As AI technology advances, we can expect to see more innovative and effective ways for affiliate marketers to use it.
Evija is a former affiliate project manager at Printful. She’s passionate about all things affiliate marketing and ecommerce.