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Style & trends

Athleisure Market Report for 2024: Trends and Opportunities

Athleisure Market Report for 2024: Trends and Opportunities
Lilija Karpjaka

By Lilija Karpjaka

10 min read

The athleisure market, a blend of athletic and leisure wear, has firmly established itself in the fashion scene, resonating with those who value comfort and style.

Projected to maintain its steady growth momentum into 2024 and beyond, the athleisure market benefits from the rise of remote work and a heightened emphasis on wellness, positioning itself as a dynamic player in the future of fashion.

In this article, we’ll explore key athleisure market statistics to provide a clearer picture of the market’s value, product trends, and growth predictions.

Key statistics

  1. The global athleisure market was valued at $2B in 2022 and is projected to reach $3.2B by 2032 (Allied Market Research).

  2. The global athleisure market will grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2032 (Allied Market Research).

  3. North America had the largest market share in 2021; however, Asia Pacific will register the fastest CAGR of more than 10% from 2021 to 2028. (Business Wire)

  4. The premium segment of the athleisure market is expanding more rapidly than the mass-market segment, with consumers willing to invest in high-quality, durable items. (Tech Sci Research)

  5. T-shirts are the most popular product in the athleisure market, accounting for a significant share of the total sales, driven by versatility and widespread use in various activities. (Grand View Research)

  6. The yoga apparel segment is witnessing the fastest growth within the athleisure category, attributed to consumers’ increasing popularity of yoga and wellness activities. (Grand View Research)

Defining athleisure wear

Athleisure is the harmonious blend of sporty and casual, where comfort meets style in a symphony of stretchy, breathable materials. Designed to look as good on the street as it feels on the treadmill, this fashion phenomenon has taken the world by storm.

More than just a trend, athleisure represents a cultural shift toward relaxed attire that doesn’t compromise on aesthetics. 

Athleisure wear market growth

The athleisure market has been making waves in the fashion industry. This trend, which mixes athletic apparel with leisure wear, has become a staple in the wardrobes of fitness enthusiasts and casual fashion trend followers. 

The segment is forecast to grow globally by 5.2%, compared with 5%–7% in 2023, as consumers rein in spending after a post-pandemic surge. European and Chinese market growth is set to slow, while the US market growth is expected to pick up after a relatively weak 2023.

Despite the slow growth, the global athleisure market reached $2 billion in 2022 and is expected to reach $3.2 billion by 2032.

Why is athleisure wear growing?

Shoppers are increasingly drawn to clothing that blends functionality and fashion, making athleisure pieces the go-to choice for different occasions. Athleisure wear is as flexible as yoga pants, from the gym to the office and social gatherings.

The rise of remote work and health and wellness trends has propelled the popularity of athleisure attire. People are seeking out garments that look good and support their active lifestyles. The athleisure market has tapped into this zeitgeist, offering innovative fabrics and designs that cater to comfort and performance. 

With its roots firmly planted in the desire for a more relaxed yet stylish lifestyle, the athleisure market is set to continue its growth trajectory. It’s a sector redefining fashion norms and encouraging a healthier, more active way of life, making it an exciting space to watch in the coming years.

The athleisure industry is also receiving a significant boost from the endorsement of high-profile celebrities and the pervasive influence of social media influencers. Platforms like TikTok and Instagram, where visual appeal and bite-sized content are king, serve as powerful marketing arenas. The strategic collaborations between athleisure brands and influencers with substantial online followings amplify brand visibility. 

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Premium athleisure market

Even though the overall industry growth dropped significantly at the start of the pandemic, it’s now on the trajectory of slow yet sure growth. 

a woman in a brown coat

Source: Vogue

The premium segment of the athleisure market is expanding more rapidly than the mass-market segment, with shoppers willing to invest in high-quality, durable items. 

Asia Pacific will register the fastest growth rate with a CAGR of more than 10% from 2021 to 2028.

a graph of a bar chartSource: Business Market Insights

For all regions, the premium athleisure product trend is driven by a consumer base that values longevity and sustainability in their purchases, recognizing that premium products often offer advanced technology in fabric and fit, which can boost performance and withstand more rigorous use.

Athleisure brands that cater to this segment provide apparel that meets the functional demands of an active lifestyle and delivers on the promise of fashion-forward designs that can transition seamlessly from workout to social settings. 

Overall, the premiumization of athleisure wear aligns with the broader trend of consumers willing to pay a premium for products that offer extra value, whether through superior materials, ethical manufacturing processes, or exclusive designs. As a result, the premium athleisure market is not just growing; it’s thriving, setting new standards in both the fashion and sports industries.

The athleisure market is not just about comfortable clothing—it’s a battleground for some of the most innovative and adaptive fashion trends. However, this growth spurt is not without its challenges.

1. Customer loyalty 

With an expected increase in travel and outdoor activities, consumers prefer authentic emotional connections with brands over celebrity endorsements. Emphasizing long-term brand building through genuine relationships could be beneficial. 

2. Economic and geopolitical uncertainty

The global economic outlook for 2024 remains unstable, affecting shopper confidence. This is especially true for fashion markets in China, Europe, and the USA, each facing unique regional challenges.

3. Consumers adopt healthier lifestyles

We’ll see more outdoor brands introducing lifestyle collections, while lifestyle brands are expected to incorporate technical features, merging functionality with fashion.

a person's feet wearing grey and black tennis shoes

Source: Pixabay

4. Intensifying fast fashion competition

The fast-fashion industry, known for its rapid production and turnover of trendy, affordable clothing, is heating up the athleisure market. 

Brands like Shein and Temu are pushing the envelope with aggressive pricing, lightning-fast manufacturing processes, and an enhanced customer experience that keeps shoppers returning for more.

These fast-fashion giants have mastered the art of catering to instant gratification. With new styles appearing almost weekly, they’re setting a pace that is hard for traditional athleisure businesses to match. This intense competition forces athleisure companies to stay on their toes and continuously innovate to maintain consumer interest.

a collage of images of a woman in white and green sports clothing

Source: Shein

5. Evolving consumer preferences

Despite the allure of fast fashion’s affordability, a growing market segment leans toward premium products. This is particularly evident among consumers who invest more in durable, sustainable items that align with their values and lifestyle choices. 

However, the economic landscape is harsh, and many individuals face financial constraints that make it challenging to balance their preference for quality with their budgetary realities.

The athleisure market must navigate these complex buyer dynamics, balancing the need for quality and sustainability with the consumer’s desire for affordable pricing. In the face of these challenges, athleisure brands compete on trends and values, performance, and a compelling brand narrative that resonates with their audience.

6. Growth of print-on-demand athleisure

The athleisure market is witnessing a significant rise in print-on-demand (POD) brands specializing in athleisure wear. This trend allows for greater customization and personalization, catering to consumers’ desires for unique and tailored fitness apparel.

POD models also offer brands the flexibility to quickly adapt to fashion trends without the risks associated with large inventory stocks, making it a strategic choice for both new and established companies aiming to capitalize on the athleisure movement.

Whether for a quick errand, a coffee date, or an actual trip to the gym, athleisure products are the ultimate hybrid of performance textiles and everyday fashion. Trending products in this category reflect the current buyer demand for style and functionality. 

Moreover, the rise of print-on-demand dropshipping services has allowed for a more personalized approach to athleisure, enabling consumers to create custom pieces unique to their style and needs.

1. T-shirts

T-shirts have emerged as the champions of the athleisure market, offering unmatched versatility. They effortlessly transition from a casual coffee run to a sweat session at the gym, making them an indispensable part of the modern wardrobe. 

T-shirts accounted for a staggering 31% of the total athleisure market share in 2023, underscoring their popularity and staple status in both athletic and leisure attire.

a man in a black shirt

Source: Printful

2. Sneakers

 

Sneakers are the second most popular item in the athleisure segment

Sneakers, including the classic canvas shoes, have transcended their athletic origins to become a fash

ion staple in the athleisure wardrobe. Their versatility allows them to be paired with a wide range of outfits for various occasions, from a casual day out to an intense workout session.

a pair of colorful shoes

Source: Printful

3. Hoodies, sweatshirts, and pullovers

 

Hoodies, sweatshirts, and other athleisure pullovers embody the essence of comfort culture within the athleisure trend.

The revenue generated by the sweatshirt, jersey, and pullover market worldwide will be a staggering $128.6 billion in 2024. 

a man wearing a white hoodie and a green hat

Source: Printful

4. Yoga pants and leggings

As comfort converges with style, yoga pants evolve with features like wide pockets and elastic knots, catering to the need for functionality that fits the lifestyle of those always on the go.

The yoga apparel segment is experiencing rapid growth of 11.0% CAGR from 2024 to 2030. 

 

5. Sports bras

Sports bras have become a key item in the athleisure lineup, balancing support with style. They’re no longer just for the gym but are also making a statement as a stand-alone piece in everyday fashion ensembles.

The sports bra market, valued at $39.5 billion in 2022, is expected to reach $101.3 billion by 2030, growing at a CAGR of 12.5%.

a black and yellow bag on a white surface

Source: Printful

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 6. Sweatpants and joggers

 

Sweatpants and joggers are designed to transition smoothly from a relaxed home environment to casual social gatherings, maintaining a stylish edge without sacrificing comfort. The soft fabrics commonly used in their production, such as cotton fleece and French terry, provide warmth and breathability, making them ideal for a variety of settings and seasons. Additionally, the inclusion of adjustable waistbands, elastic cuffs, and a range of fits from slim to loose ensures that they cater to a wide array of body types and personal style preferences.

a person wearing black pants

Source: Printful

7. Athletic shorts

 

Athletic shorts are a key player in the athleisure lineup, offering comfort, breathability, and style. They’re a favorite for tho

se hot summer days, gym workouts, or lounging around the house. With their lightweight fabrics and vast design options, athletic shorts cater to both the fashion-forward and the fitness-focused.

a man holding a weight plate

Source: Printful

The demand for athletic shorts has steadily increased, with the market embracing more innovative materials that provide moisture-wicking and quick-drying properties. In 2024, the trend toward multifunctional shorts that can transition from a casual outing to a high-intensity training session drives growth in this category, making them a must-have in any athleisure collection.

a pie chart with text

Source: Fortune Business Insights

 Looking ahead

As we project into the future of the global athleisure market, we anticipate a continued evolution that responds to the ever-changing landscape of consumer needs and industry innovations. The intersection of technology, fashion, and fitness will likely give rise to new product categories and enhance existing ones, further blurring the lines between workout wear and everyday attire.

The market’s trajectory suggests a sustained interest in athleisure, driven by a culture that equally prizes versatility, comfort, and style. With advancements in fabric technology and a growing focus on sustainable practices, the future of athleisure wear is poised for exciting developments that will shape how we think about our wardrobe choices.

Read next: Starting a fitness clothing line

 

author

By Lilija Karpjaka on Apr 14, 2024

Lilija Karpjaka

SEO Content Writer

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.