Athleisure Market Report for 2025: Trends and Opportunities

The athleisure market, a blend of athletic and leisure wear, dominates fashion. Driven by demand for comfortable, stylish clothing, it’s reshaping how people dress for work and downtime.

In 2025, the global athleisure market growth is increasing. A rise in remote work, focus on wellness, and lifestyle trends continue to fuel growth across categories. This steady expansion signals long-term opportunities for brands selling athleisure wear and casual apparel.

This athleisure market report breaks down key statistics, product trends, and growth projections for the current forecast period. Whether you’re launching or scaling, this global market report offers data-backed insights to help excel in the athleisure market.

Key statistics

The athleisure industry in 2025 is bigger, more diverse, and more future-focused than ever. Here are the latest insights that matter most for sellers and brand builders:

1. The global athleisure market value reached $425.07B in 2025 and is projected to grow to $941.65B by 2034.

2. The market is expected to expand at a CAGR of 9.2% from 2025 to 2034, reflecting strong and consistent market dynamics.

3. North America had the largest market share in 2024. However, Asia Pacific will grow the fastest, driven by rising urbanization, income, and a focus on fitness and wellness.

4. The premium athleisure brands are outpacing the mass-market segment, with consumers willing to invest in high-quality, durable items.

5. T-shirts are the most popular product, accounting for 38.51% of global athleisure market revenue. It’s no wonder—t-shirts are versatile garments suitable for different sports and fitness activities and can be dressed up or down for multiple occasions.

6. Yoga apparel is the fastest-growing athleisure type, driven by the global popularity of yoga and wellness-centered lifestyles.

What is athleisure wear?

Athleisure is a blend of sporty and casual wear where comfort meets style in stretchy, breathable materials. It’s designed to perform during workouts and still look sharp in everyday settings.

More than just a trend, athleisure is a cultural shift toward relaxed, style-forward fashion. It supports active, on-the-go lifestyles without compromising looks, making it a staple in both fitness and fashion circles.

Athleisure wear market size and growth

Athleisure is a global market that’s redefining everyday fashion. Blending athletic apparel with casual wear, it’s a go-to style for fitness fans, professionals, and shoppers who prioritize comfort.

The athleisure industry is forecast to grow globally by a CAGR of 8.8% through 2034, reaching $920B in value. That’s more than double its estimated 2024 market size of $396.7B, reflecting a sharp rise in post-pandemic consumer demand.

North America is expected to remain the largest athleisure wear market, promising the market valuation to reach $9B by 2034. The South Korean athleisure market growth will propel at the highest CAGR of 11%, forecasting $7B by 2034.

Athleisure’s appeal lies in its versatility. From the gym to the office to weekend errands, it fits modern routines—and that flexibility continues to fuel market expansion. This demand signals a steady growth rate across product categories and global regions for athleisure brands.

Why is athleisure wear growing?

Consumers are choosing clothes that move with them—literally. Athleisure wear allows you to effortlessly transition from the gym or a yoga class to office meetings or social gatherings. That functionality has turned it into an essential modern wardrobe.

Remote work and wellness culture have reshaped fashion priorities. Shoppers now seek stylish clothing that supports an active lifestyle—and the athleisure market is delivering. Innovations in fabric technology have made athleisure pieces more breathable, durable, and performance-ready than ever.

The athleisure market continues to grow, driven by a demand for a more relaxed yet stylish lifestyle. For sellers, this opens up long-term opportunities in both mainstream and niche segments.

Influencer culture is accelerating athleisure’s rise. From high-profile celebrity partnerships to microinfluencer collaborations, athleisure brands leverage social media platforms like TikTok and Instagram to boost visibility and sales. These visual-first channels are especially effective for highlighting product benefits through authentic, real-world content.

In 2025, the athleisure apparel market will evolve toward eco-friendly materials and tech-enhanced functionality. From performance fabrics to sustainable sourcing, future products will meet growing consumer preferences for innovation and responsibility. For new or growing brands, this space offers a mix of passion, profitability, and long-term potential.

Premium athleisure market

While the global athleisure market size experienced a slight decline after the pandemic, it’s now on the trajectory toward unprecedented growth.

Source: Vogue

The premium athleisure segment is anticipated to grow at the fastest CAGR of 10.5% from 2024 to 2030, making it the fastest-growing segment in the athleisure market during this forecast period. This growth is driven by rising customer interest in durable, high-quality products and increased demand for luxury brands in the activewear space.

Asia Pacific registers the fastest growth rate with a CAGR of more than 10% from 2024 to 2030.

Source: Grand View Research

The premium athleisure market trends are driven by customers who value longevity and sustainability. They recognize that premium products often offer advanced technology in fabric and fit, which can boost performance and withstand more rigorous use.

Successful premium athleisure brands understand this mindset. They create products that meet the functional demands of an active lifestyle while delivering fashion-forward designs that easily transition from the gym to social settings.

Overall consumers are willing to pay a premium for products that offer extra value. Premium brands add value through superior materials, ethical manufacturing processes, or exclusive designs. As a result, the premium athleisure market is not just growing; it’s thriving, setting new standards in both the fashion and the sports apparel industries.

Industry trends and challenges

The athleisure market is more than comfort—it’s where the most innovative and adaptive fashion trends collide. However, this growth spurt is not without its challenges.

1. Customer loyalty 

Loyalty is the new luxury. As consumer preferences shift away from hype and toward values, athleisure brands that foster real relationships(through quality, consistency, and transparency) gain a long-term edge.

With rising travel and outdoor activity trends, shoppers seek products and brands that align with their lifestyle. For sellers, this means prioritizing connection over celebrity partnerships, especially if they use a direct-to-consumer platform.

Read more: Learn 5 Effective Ways to Build Customer Loyalty

2. Economic and geopolitical uncertainty

Instability in one region is growth in another. While China, Europe, and North America face pressure from inflation and shifting customer confidence, markets in the Middle East and India are expanding fast—driven by increased spending, younger populations, and fitness-focused lifestyle shifts.

Sellers should watch these segmented markets closely. As market dynamics shift, so will market share. The biggest gains may come from fast-moving regions outside the usual hotspots.

3. Consumers adopt healthier lifestyles

The global health and wellness market is projected to grow from $6.16T to $9.94T from 2025 to 2034, with a CAGR of 5.46%. We’ll see more outdoor brands introducing lifestyle collections, while lifestyle brands are expected to incorporate technical features, merging functionality with fashion.

Source: Printful

4. Intensifying fast fashion competition

Fast fashion is crowding the athleisure space. Brands like Shein and Temu are flooding the market with low-cost styles, fast production cycles, and frictionless shopping experiences that fuel constant consumer demand.

For premium athleisure brands, this creates a highly competitive landscape. Shoppers are used to weekly drops, instant trends, and fast delivery.

To compete, sellers must focus on what fast fashion can’t replicate: quality, consistency, and brand loyalty.

Source: Temu

5. Evolving consumer preferences

Consumer preferences are split but shifting. While fast fashion still appeals to budget-conscious buyers, a growing segment is choosing premium athleisure brands for their sustainability, durability, and alignment with lifestyle values.

At the same time, financial pressures are real. Many shoppers try to balance their desire for eco-friendly materials and lasting quality with price sensitivity. That tension is shaping athleisure market trends across categories.

For sellers, this means competing ​​on aesthetics, values, performance, and storytelling. The brands that win will be the ones that offer a clear reason to believe, even when wallets are tight.

6. Growth of print-on-demand athleisure

Print-on-demand unlocks new growth in athleisure wear. As demand for customized, lifestyle-driven apparel rises, more brands are using POD ecommerce platforms to sell athleisure products without overcommitting to inventory.

This model enables rapid response to fashion trends, direct access to a broader consumer base, and lower startup costs. For sellers, it’s a smart way to test new ideas, expand product offerings, and compete with speed—all while staying lean.

Most popular athleisure product categories

Athleisure products are built for life in motion. Whether it’s a quick errand or a workout, today’s shoppers want athleisure apparel that combines performance textiles with everyday fashion—and the trending products reflect that shift.

Moreover, the rise of print-on-demand dropshipping services has allowed for a more personalized approach to athleisure, enabling consumers to create custom pieces unique to their style and needs.

1. T-shirts

T-shirts own the largest share of the athleisure apparel market: 38.51% as of 2023. Their versatility makes them a go-to for both leisure and athletic wear.

For sellers, that market share signals staying power. Whether you’re offering basics or launching a custom line, t-shirts remain one of the most accessible, in-demand products in the athleisure space.

Source: Printful

2. Sneakers

Sneakers are the second most popular item in the athleisure segment. 

Sneakers, including the classic canvas shoes, have transcended their athletic origins to become a fashion staple in the athleisure wardrobe. Their versatility allows them to be paired with different outfits for various occasions, from a casual day out to an intense workout session.

Source: Printful

3. Hoodies, sweatshirts, and pullovers

The revenue generated by the sweatshirt, jersey, and pullover market worldwide will be a staggering $69.45B in 2025. Hoodies, sweatshirts, and other athleisure pullovers embody the essence of comfort culture within the athleisure trend.

Source: Printful

4. Yoga pants and leggings

The yoga apparel market is projected to grow to $55.65B by 2032(from $31.93B in 2025), exhibiting a CAGR of 8.26% during the forecast period.

As comfort converges with style, yoga pants evolve with features like wide pockets and elastic knots, catering to the need for functionality that fits the lifestyle of those always on the go.

5. Sports bras

The global sports bra market hit $7.79B in 2023 and is projected to grow at a 6.1% CAGR through 2030. As both a functional athletic item and a statement piece in everyday fashion, the sports bra has secured its spot in the core lineup of athleisure products.

With consumers prioritizing comfort, versatility, and active lifestyle, this category continues to expand into mainstream wardrobes.

Source: Printful

 6. Sweatpants and joggers

Sweatpants and joggers are staples in the athleisure lineup. They blend comfort and style, making them ideal for both lounging and casual outings. Features like soft fabrics, elastic cuffs, and adjustable waistbands appeal to various online shopping preferences and body types.

Source: Printful

7. Athletic shorts

Athletic shorts combine comfort, breathability, and ease of movement. This makes them a standout in the modern sportswear space. Lightweight fabrics and diverse designs make them ideal for warm weather, workouts, or downtime, appealing to both style-driven shoppers and performance-minded buyers.

Source: Printful

The consumer demand for athletic shorts is increasing, with the market welcoming innovative materials that provide moisture-wicking and quick-drying properties. In 2025, the trend toward multifunctional shorts drives growth in this category, making them a must-have in any athleisure collection.

Source: Fortune Business Insights

The future of the athleisure market

The athleisure market shows no signs of slowing. As tech, fashion, and fitness continue to intersect, new product categories will emerge, and existing ones will evolve. Advancements in fabric innovation and growing demand for sustainability will shape the next wave of customer expectations.

For entrepreneurs and ecommerce brands, the path forward is clear: tap into what’s trending, stay agile, and deliver products that align with how people live, move, and express themselves.

Read next: Starting a Fitness Clothing Line