To download PrestaShop, go to their sign-up page. Make sure you select the “custom made” store option.
2. Connect your accounts
Now that you have a Printful account and PrestaShop store, it’s time to connect them by adding the Printful module to your PrestaShop store. Our integration page has all the steps needed to do this.
3. Add your shipping options
Printful has flat shipping rates that we charge you depending on the product. For example, we charge $5 per t-shirt, so that’s what you charge on your store. Then when the order comes to Printful, we will charge you no more than $5 for shipping the shirt.
We suggest you use a similar pricing model for your own shipping, labeling each “carrier” as a different product. I would recommend watching the video tutorial to understand how to do this.
4. Design and add your products
Once your accounts are connected, you need to create some products to sell. The best way to do this is with the product push generator. Here’s how:
1. Go to your Printful Dashboard > Stores and click Add next to your PrestaShop store. Then, choose a product and either create or upload your design using the in-built generator. When you finish creating your design, click Proceed to mockups and pick the product images you want for your store.
Looking for design ideas? Check out our guide to creating a design!
2. Now you have chosen your product, you need to add your product title and description. You should check out this blog post on how to write awesome product descriptions to make your listing as enticing as possible.
3. From there, add your pricing, and tax rules and click submit to store. This will upload your product to your PrestaShop store.
4. Finally, head back to your PrestaShop store and go to Catalogs > Products. Choose your new product, go to shipping, and set your shipping rate.
And that’s it! Your store is connected and you have a product ready to sell.
How to make your first sale on PrestaShop
Now that you have a store ready to go, it’s time to get traffic and make sales. To help you make your first sales, here some tricks out there to jumpstart your store.
Ask friends and family
People you know are a great resource when starting your online store because they want to see you succeed and they’re willing to help you.
The first and most obvious way they can help is by buying one of your products. However, to get the most of this, you should ask them for a review. 90% of customers are influenced by reviews before they make a purchase, so finding ways to get more product reviews is important.
By getting your friends and family to rate your product, make you look much more credible and make your store more appealing to other customers.
Friends and family can also use their network to get you sales. Having customers recommend your site through word of mouth is another fantastic way to drive traffic.
Join niche interest groups
There are tons of different Subreddits and Facebook groups that you can target, like RunningWithDogs or WeRoastCoffee. People in these groups have already shown that they are interested in the topic that your store is about, so it is the perfect group of people to get your products in front of. However, make sure you always check the rules of any group that you join and follow them.
Work with influencer marketing
Influencers, especially on Instagram, are becoming increasingly popular. To put your brand in front of your target audience, find influencers within your niche. Similar to the other niche interest groups, the influencer’s followers are also interested in your product.
There is also a level of trust between an influencer and their followers, meaning that followers are more likely to buy what the influencer recommends, adding credibility o your store.
Once you have found an influencer that interests you, there are many ways you can encourage them to promote your product. You can:
- Send them free samples of your products
- Give their followers a discount or promo code
- Give them a cut of the sales from this promo
What are you waiting for?
So those are the basics of selling on PrestaShop. Of course, there is much more you can do, from adding modules to changing themes to marketing, there is a world of possibility ahead of you. Try things out, experiment and have fun!
