Printful label options
Printful offers printed labels using 3 different fulfillment techniques, depending on the product and the technique you choose:
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Direct-to-garment (DTG)
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Direct-to-film (DTF)
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All-over print (AOP)
These methods ensure high-quality branding that enhances your product’s look and feel.
Printful inside labels
At Printful, inside label customization is the Design Maker feature that makes it easier and quicker to simultaneously design and add inside labels for different color product variants. You can choose from several premade templates and customize the color of the text and the symbols.
If you don’t add a custom inside label, the original manufacturer’s tag will remain on the product. Additionally, if you leave the inside or outside label area blank, no label will be printed there.
Source: Printful
Here’s everything you need to know about Printful inside labels.
Price
At Printful, adding a custom inside label costs $0.99–$1.25 per garment.
For all-over print products, custom label cost is included in the product price.
Size
Printful inside label specs for most garments are 3″ × 3,″ but can also be 2″ × 2″ or 2.5″ × 2.5,″ depending on the product. The space for your logo is 3″ × 1.13.″
Printing techniques
Printful offers to print inside labels with two fulfillment techniques: direct-to-garment (DTG) and direct-to-film (DTF printing). Both methods provide fantastic print quality.
That said, DTG best suits natural fabrics like cotton, bamboo, linen, or such fabric blends. Alternatively, DTF printing can be applied to polyester, cotton, fleece, nylon, and such fabric blends.
With both these techniques, there’s a wider selection of products that you can choose to print inside labels on.
Some all-over print products allow you to include an inside label, which is made using the sublimation technique.
The info it contains
A printed inside label needs to have all the mandatory product variant info: country of origin, size, fabric, and care instructions. When you choose to have an inside label on a garment, all this information will be filled in automatically by Printful.
Products you can print on
Not all products support inside label printing. You can filter garments by Branding options > Inside label in Printful’s Product Catalog to find compatible products. Some embroidered products also support inside labels—filter by Branding options > Embroidery with DTG to customize them.
Source: Printful
Label visibility on light garments
On lightweight, bright-colored products, a fully black inside label might show through. To avoid this, choose a color that contrasts with the shirt—light designs for dark garments and darker designs for light garments (e.g., gray, darker green).
Why print them?
Custom inside labels can enhance a product’s value, increase brand recognition, and indicate a commitment to quality.
It can also elevate a product’s overall presentation, making it feel more premium and aesthetically appealing to customers.
And a custom inside label with a personalized message or name adds a thoughtful touch for gifts or special occasions, making the item more meaningful and memorable.
Source: Printful
This is what a Printful inside label looks like. All you need to do is choose a desired label template or add your custom inside label when designing the garment.
Printful outside labels
Creating an outside label works the same way as an inside label, and they have the same dimensions. However, you can fully customize your outside label. Some products also support both labels, so you can customize inside and outside labels to make your product truly yours.
As inside and outside labels are used for different purposes, choose which label fits your brand or needs best.
Source: Printful
Here’s everything you need to know about the Printful outside label.
Price
At Printful, adding a custom outside label costs $2.49 per garment. However, an outside label for an all-over print product is included in the product price.
Size
Printful outside label specs are 3″ × 3″ for most garments.
Printing technique
Outside labels are printed only with the DTG technique for all cotton and cotton blend products.
For all-over print products, outside labels get printed together with the product’s design using the sublimation technique.
Products you can print on
This type of label is available for most custom t-shirts (except racerbacks), hoodies, and sweatshirts. You can also add custom outside labels to some all-over-print items.
To find products with the outside label branding option, filter them by Branding options > Outside label in Printful’s Product Catalog.
Source: Printful
Why some products only offer outside labels
Certain fabrics don’t support inside label printing. For example, fleece (commonly used in hoodies and sweatshirts) doesn’t allow for inside label printing.
Why print them?
Outside labels help strengthen your brand image in the eyes of your customers. Since there’s no mandatory info to add on the outside label, and it’s immediately visible to the world, you can let your creativity really shine! Think of it as a mini billboard.
Printed outside labels can be almost anything. Usually, it’s where designers choose to display the brand’s logo, a short text, or other graphics.
Source: Printful
This is what Printful outside labels look like. All you need to do is choose a desired design element, logo, or text.
Benefits of label printing
An extra little touch in the form of a label could be anything—a (very) short joke, a sketch of your cat, an important date . . . but in a lot of cases, it’s probably going to be simply your brand’s logo.
Here’s how custom labels can benefit your brand:
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It makes your brand more professional. With printed labels, your garments are completely under your brand, and your customers see that you have thought about even the smallest details. There’s nothing more professional than that.
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It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand, which helps you stand out from the competition.
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It’s a constant reminder of your brand. There’s a strong chance that after a customer gets their hands on your product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside or outside label on a shirt makes your brand stay in their sight for as long as the shirt lasts.
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It’s yet another way to be creative. You can add a fun or informative message for the customer.
So if you’re running a successful online store, custom-printed labels are something you should definitely consider.
How to add a printed label to your products with Printful
You can add an inside label to a product either when you’re adding it to your store or when you’re making a manual order through your account. For the sake of this blog, we’re going to use the process of adding products to your store, but both processes are very similar.
You need to open your Printful Dashboard and click on Stores on the left side menu. Pick the store you want to add the products to and click Add product.
Source: Printful
Filter products by clicking on Branding options and choosing Inside Label or Outside Label. Select the garment that you’ve got your eye on. Pick all the product variants and add your designs. Above the mockup, you’ll see an option to add an inside or outside label. Click on the one you want to add, and you’ll see the space where you can customize the label.
To choose a label template, click on Layers on the left.
Source: Printful
Just add your logo that meets the label size requirements. When the product gets printed, all the mandatory info about the garment will be added automatically.
The process is the same for outside labels, except there won’t be any information that needs to be filled in.
And that’s how to add inside and outside labels on Printful—it’s as easy as that!
You can add labels to products you’ve saved as templates or already sell on your store. Go to Printful Dashboard > Stores > View store. Then select a product you want to add labels to and click Edit and Edit design. Add labels in the Design Maker and save your updated template to refresh data on your online store.
For all-over print products, label placement depends on how the fabric is printed, but since you can design the garment from seam to seam, you have more flexibility with branding even if the product doesn’t support adding a custom label.
Check out all branding options at Printful.
