Creating a strong, differentiated brand image is key to turning your website visitors into loyal customers. It’s also no secret that customers are willing to pay a premium price for branded products that offer quality and consistency.
There are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics—making your apparel stand out. That’s where Printful’s inside and outside labels come into the picture.
If you haven’t heard of inside and outside labels or aren’t sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of these custom branding options that can help you stand out from your competition.
To better understand all the types of branding options, let’s have a look at what the most popular terms mean.
Inside label shows the info the apparel needs to have by law: country of origin, size, fabric, and care instructions. This type of label is printed on the inside of the shirt under the collar on the back.
Outside labels are printed on the outside of the garment underneath its collar. Usually, it’s where brands use to show off their logo, but it can also be a text or other symbols.
A manufacturer’s tag contains all the information that an inside label does, except, these tags are usually sewn to the collar at the back of a garment.
A tear-away label is a sewn-in manufacturer’s tag that can be easily removed.
So we’ve established that every apparel item you sell should have an inside label that contains all the important product information. Additionally, you can also go for an outside label, which is where brands usually choose to show off their logo.
So, if you want to add inside or outside labels to your garms with the help of Printful, here’s what you should keep in mind.
This is what the Printful inside label example looks like. All you need to do is add your custom inside label and the rest of the information about the garment will be filled in automatically.
An extra little touch in the form of a label could be anything – a (very) short joke, a sketch of your cat, an important date… but in a lot of cases it’s probably going to be your brand logo, so that’s what we’re going to talk about. If you’re running a successful online store, custom-printed labels are something you should consider.
You can add an inside label to your products either when you’re pushing a product to your store, or when you’re making a manual order through your account. For the sake of this blog, we’re going to use the process of adding products to your store, but both of the processes are very similar.
You need to open your Printful Dashboard and click on Stores on the left side menu. Pick the store you want to add the products to and click Add product.
Choose the garment that you’ve got your eye on. Pick all the product variants and add your designs. Above the mockup, you’ll see an option to add an inside or outside label. Click on the one you want to add and you’ll see the space where you can customize the label.
Just add your logo that meets the label size requirements. When the product gets printed, all the mandatory info about the garment will be added automatically. The process is the same for outside labels, except there won’t be any information that needs to be filled in. And that’s how to add inside and outside labels on Printful—it’s as easy as that!
As your online business is growing, you have to think of new ways to develop it further. While there are loads of things you can do, improving your product value with Printful’s custom printed labels is something worth investing in.
Something small can make the biggest difference and this is especially true for branded labels. It might seem like a small investment, but it does a whole lot for your brand’s visibility and image. Don’t hesitate and take your brand to the next level with printed labels!
This article was originally published in January 2014; it has since been updated.
Laura is a Content Marketing Specialist at Printful. She speaks 5 languages and her professional passion lies in translating, copywriting, and the overall art of marketing.
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