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Blog / Marketing tips / From Bland to Brilliant: T-Shirt Description Examples and Ecommerce Best Practices

Marketing tips

From Bland to Brilliant: T-Shirt Description Examples and Ecommerce Best Practices

From Bland to Brilliant: T-Shirt Description Examples and Ecommerce Best Practices
Dace Gribuste

By Dace Gribuste

13 min read

In the world of online shopping, anything can make or break a deal. Even a not-so-great product description would do the trick, especially when it comes to the competitive t-shirt market.

You might be thinking, words matter that much? Absolutely—they’re like a virtual salesperson, either making your customers go, “wow, I need that now” or “thank you, next.” You’re either going to be wooed into buying, or lose interest and keep scrolling.

In this blog post, you’ll learn how to sell your tees confidently and convincingly with awesome text. We’ll give you real t-shirt description examples and ecommerce best practices. Let’s dive in and make those t-shirts fly off the shelves.

Good t-shirt product descriptions are tiny but mighty tools. It might seem like customers aren’t that interested, but those words hold a lot of power. They can make or break a sale, influence a customer’s decision, and leave a lasting impression of your brand. 

When it comes to t-shirts, a compelling product description is even more crucial. The global t-shirt market is set to hit nearly $300 billion by 2025. And in the US, online t-shirt buys will beat offline sales by 2024. This means tough competition, so you need to shine. A good description is a solid way to make your tee stand out.

Here’s why a good product description matters: 

  • It helps customers find your online shop or product page 

  • It informs on and describes the product 

  • It showcases your brand’s personality 

  • It helps sell the product

Help customers find your online shop or product page

In the realm of ecommerce, the first law is simple. If users can’t find the product, they can’t buy it. And to ensure your online shop or product page is easily discoverable, product descriptions play a vital role. They impact your SEO (Search Engine Optimization) ranking, and here’s how: 

  • Keywords. Adding the right keywords helps search engines understand your t-shirts. This makes your products show up more when people search for those words.

  • Ranking. Good descriptions boost your website’s quality. This, in turn, affects how close to the top your shop appears in search results.

  • Clicks. Strong descriptions can make people more likely to click on your shop in search results. Search engines notice and might think your page is valuable, which could raise your rating.

  • Time on page. If people stay longer on your page, search engines see it as helpful. Detailed descriptions could keep readers on your site, which is great for SEO.

a person typing on a laptop

Source: Pexels 

Inform about and describe the product

When users shop online, they miss out on touching, trying, or asking questions about the product. Clear and descriptive product pages are essential for giving basic information, especially when it comes to apparel items like t-shirts. Customers need to know critical details like sizing, fabric composition, or care instructions. These might not always be evident from images alone. 

Showcase your brand’s personality 

This is your chance to think bigger. T-shirt product descriptions are not just for selling t-shirts—they can sell your brand too. It’s the long game: your words will stick in customers’ minds, keeping your brand front and center. You should strive to be distinct. Choose the right words, sentence structure, and tone that set you apart from competitors. This will help build your t-shirt brand.

Sell the product

Product pages should go beyond merely showcasing a product or providing information for search engines. They have a bigger mission—to sell the product. And words are the ultimate selling tool, guiding customers through the conversion funnel.

Think of a product description as your marketing bestie. Customers face countless options, and they need something that speaks to them personally. A good description forges a real connection between the t-shirt and the customer. It’s like chatting with a friend, revealing why this tee’s the perfect match.

All in all, a good product description brings the t-shirt to life, making it more than just fabric. 

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Before you dive into writing product descriptions, let’s get you set up with a plan. We’ve got the perfect tool for you: a checklist of key pointers each description should cover. This checklist is like your trusty guide, ensuring you won’t miss any essential information. With it in hand, crafting content for your products becomes a breeze. 

1. Technical details 

Technical details are more than just the foundation of your product. They’re the heart of your product description too. Here’s what you should focus on. 


Start your t-shirt descriptions with absolute clarity. Identify your audience—men, women, unisex, kids, etc. Then, dive into the most important style details. Is this t-shirt ideal for active days? Or maybe it’s more street fashion vibes, adding that extra edge to any outfit. When selling basics like tees, don’t miss the chance to highlight that this is a timeless classic or the perfect addition to every wardrobe. 

a screenshot of a phoneSource: Printful 

Fabric composition and weight

Get into the technical brilliance of your t-shirt’s fabric. Be clear about the materials used, like cotton, polyester, elastane, and more. Dive into each fabric’s perks. For instance, emphasize cotton’s breathability, polyester’s durability, etc. Additionally, share the exact composition—like a premium 100% organic cotton blend or 60% cotton and 40% polyester. Customers need to know! 

Don’t forget weight variations. Share not only the numbers but also what it means. For instance, lightweight fabrics around 150–160 GSM (grams per square meter) are perfect for a breezy feel on hot days. Or medium-weight fabrics with 180–200 GSM provide year-round comfort and versatility. These details will make it easier for customers to pick their perfect tee.  

a screenshot of a t-shirt material guide

Printful’s fabric thickness and softness scale


Showcasing an accurate t-shirt fit matters. Start by defining whether it’s oversized, regular, or slim. If the t-shirt boasts an oversized style, highlight the relaxed and trendy vibes. For regular fits, emphasize their classic look and versatility. When it comes to figure-hugging slim fits, describe how they accentuate natural curves.

Color range

When describing your product, don’t forget to mention its available color options. It’s best to use easily recognizable and universal color names to avoid confusion. Some customers may not be familiar with uncommon or cutesy color names. And be mindful of color interpretations. Colors like “seafoam” can have multiple variations. If you have unique or specific color names, including a plain language guide is a must for clarity.  

a woman sitting at a desk with a laptop and a paper

Source: Pexels

Size range and sizing table

Ensure your customers find their perfect fit with a comprehensive size range and a user-friendly sizing table. Display the available sizes clearly, and make sure to cater to various body types. 

A sizing table is an invaluable tool for customers to determine the right fit. Provide precise measurements for each size, including chest, waist, and hip dimensions. Don’t forget to adjust the sizes for different regions. 

Model size and height

Provide information about the model size and height wearing the t-shirt. This detail offers valuable context and reference for customers. For height indication, use both inches and centimeters. 

Customization method

Highlight the personalized touch of custom t-shirts by disclosing the customization method used—whether it’s printing, embroidery, or any other technique.

For t-shirt printing, highlight the vibrant colors and designs achieved through advanced printing techniques. Describe the durability of the printed images and how they withstand frequent washing without fading. 

When it comes to embroidery, emphasize the premium, textured feel it adds to the t-shirts. Describe the attention to detail in each stitched design and the lasting quality.

2. Production and delivery details

When describing the production process, give a glimpse into the craftsmanship and care invested in each t-shirt. 

Production timing estimate  

For print-on-demand t-shirts, be transparent about the production timing estimate. Let customers know how long it takes to create and prepare their customized t-shirts before they are ready to be shipped. Clearly state the time required for printing and quality checks. 

Shipping timing estimate

Help your customers plan ahead by providing a shipping timing estimate for your t-shirts. Consider factors like the shipping method chosen and the destination.

For domestic shipping, specify the estimated delivery time within the country. If you offer international shipping, include a separate timing estimate for international destinations. 

a person handing a bag to another person

Source: Pexels 

Shipping origin 

Transparency is key when it comes to providing shipping information to your customers. Indicate the shipping origin—the location from where the t-shirts will be dispatched.

Consider stating where your t-shirts are produced, manufactured, or printed, too. This may be important to customers who value ethical and sustainable sourcing. Also, it’s a great way to ensure you’re using the best quality t-shirts for printing.

Type of packaging used 

In the world of conscious consumerism, sustainable packaging matters. When describing your t-shirts, don’t forget to mention the type of packaging used. Emphasize if your t-shirts are packaged with less harmful materials. Inform customers about any efforts you make to minimize unnecessary packaging. 

a black plastic bag with white text

3. Customer-oriented copy

When it comes to product descriptions, shift the spotlight to the true stars of the show–your customers. To succeed in writing, you have to address customer questions: 

  • What problems do your tees solve? 

  • What benefits will they get? 

  • What sets your tees apart? 

Create a buyer persona

Take a moment to create a buyer persona—a fictional representation of your ideal customer. Understanding your target audience will help you tailor your product descriptions to resonate with them.

Consider factors like age, location, interests, lifestyle, and preferences. Imagine what motivates your ideal customer to buy a t-shirt, what are their pain points and what they’re looking for in a product.

Turn qualities into benefits 

When you sell your products, you should be excited about every feature and detail. Your company and products are your passion, right?

But remember, potential buyers aren’t as interested in the technical stuff. They want to know what’s in it for them, and how your t-shirts will help them. 

Shift your focus from specs to benefits. 

For example, if your t-shirt is made from premium organic cotton, highlight the benefits of this choice. It’s going to mean superior comfort, breathability, and eco-friendliness. 

And if your t-shirt features unique design elements or prints, explain how these add individuality and style to your customer’s wardrobe.

Attract with social proof 

88% of consumers worldwide consult reviews when discovering a business.

This powerful statistic means that positive reviews are a game-changer for your t-shirt sales. Customers are more likely to buy a product with good reviews.

a man holding a penPrintful’s review section on a product page 

So, make the most of this fact and use social proof to your advantage. Emphasize customer reviews that praise the comfort, style, and quality of your t-shirts.

Showcase brand personality 

Every brand has its own distinct voice and character. Your tee description is the perfect place to let it shine. Whether your brand is quirky, edgy, sophisticated, or playful, use words that resonate with your brand identity. 

Craft your story in a tone that feels authentic and relatable to your target audience. If your brand’s known for its humor, inject a touch of wit and fun into the text. If you’re all about elegance and sophistication, opt for more refined language.

Tell the story behind the design and the brand 

Behind every captivating t-shirt, there’s a story waiting to be told.  

a close up of a white paper

Source: Pexels 

Storytelling holds the power to lower rational barriers. In ecommerce, it’s the key to boosting a product’s value by up to 2,706% (!). In other words, you can make customers feel like they’re part of the story, not just being sold to. 

When it comes to using storytelling in your t-shirt product description, ask yourself:

  • Who created the product?

  • What inspired your t-shirt design ideas?

  • What obstacles were overcome to make it?

  • How was it tested?

  • What are current t-shirt trends

  • What are the vision and values that drive your company? 

  • What was your journey from start to success?

  • What’s the impact you strive to make in the world? 

In this section, it’s time to learn from the best. Check out these 5 impressive t-shirt product description examples that will spark your creativity and inspire you to get started. 

1. Lazy Oaf 

This brand just nails t-shirt descriptions, plain and simple. You get all the info you need, from size ranges to important features. Plus, they have a huge Add to cart button that calls buyers to action. See how the first sentence hooks you with its creative flair? That’s the intro style of LazyOaf t-shirt descriptions—every tee has a catchy opener.

a woman wearing a colorful shirt

Source: LazyOaf 

2. Patagonia 

The best thing about this t-shirt product description is how easy it is to understand. Everything you need to know is right there at your fingertips. At first glance, you’ll know if it’s the right t-shirt for you. There’s the title, reviews, price, colors, sizes, call to action button, and all the features. It’s all laid out so clearly and simply. No need to search around or guess.  

And here’s the cool part: Patagonia’s commitment to quality materials and fair trade is woven right into the description. This way, they deliver brand values and emphasize that it’s not just a tee—it’s a tee with a story you can feel good about.

a screenshot of a woman's clothing

a screen shot of a product

Source: Patagonia 

3. Headline 

When you check out Headline’s tees, get ready for a blast of unique humor. Their designs and descriptions are not just funny, but snort worthy kind of funny—something you won’t find anywhere else. Think about those repeated galaxy graphics you’ve seen countless times. What makes them stand out? It’s the storytelling behind them. Check out the unique idea behind this Headline galaxy tee! 

a black t-shirt with a spiral of blue and white texta text on a page

Source: Headline

But Headline doesn’t miss the nitty-gritty technical stuff. They give you a quick rundown of the standout product benefits and features. Pay attention to the clever use of icons paired with images, along with the strategic placement of text, all designed to highlight crucial elements. This description is the perfect example of how to include but not harp on technical details so customers don’t get bored.

a close up of a shirt

Why is making your description easy-to-read and scannable important? As early as the late ’90s, researchers discovered that 79% of users scan a new page, while only 16% read all of the content. 

4. Bombas 

This company knows how to grab attention with a bold opening sentence. They follow it up by listing the key features of the product. But the real gem comes in the last line. It states that the shirt is not only comfortable to move in, but it also looks crisp under a blazer. This sentence elevates the product description into an experience. It invites customers to envision themselves wearing the product in different settings—whether it’s for casual activities or more formal occasions.

a screen shot of a clothing item

Source: Bombas 

What sets this t-shirt description apart is how it sparks your imagination. The adjectives chic and elevated make you envision yourself wearing it. And guess what? The description tells you exactly how you can style the tee—with jeans, shorts, or bikini briefs. It’s amazing how simple, direct, and yet personalized this description is. 

a screenshot of a product

Source: Net-a-Porter 

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Final tips for a compelling t-shirt product description

Stylish t-shirts are more than just fabric. They evoke emotions and tell stories. Your t-shirt product descriptions should do the same. 

In short, choose your words wisely. Master descriptions are the secret sauce for ecommerce success, especially when it comes to tees. They turn browsers into buyers and create lasting impressions. 

As you embark on creating product descriptions for an online store, remember:

  • Make every feature count

  • Put your customers first 

  • Craft stories that bring t-shirts to life

  • Share your product knowledge with a passion

With this winning formula and t-shirt description examples, your descriptions can’t help but dazzle. Good luck writing! 


By Dace Gribuste on Sep 5, 2023

Dace Gribuste

Guest author

Dace is a freelance writer at Printful, with a background in content marketing and social media management. During her spare time, she indulges in reading and seizes every opportunity to backpack across Europe.

Dace is a freelance writer at Printful, with a background in content marketing and social media management. During her spare time, she indulges in reading and seizes every opportunity to backpack across Europe.