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Blog / Beginner's handbook / How to Sell Merch on Spotify with Shopify

Beginner's handbook

How to Sell Merch on Spotify With Shopify

How to Sell Merch on Spotify With Shopify
Lilija Karpjaka

By Lilija Karpjaka

7 min read

Are you a musician looking for new ways to monetize your brand and expand your reach? Selling custom merchandise is an excellent way to do that, and Spotify’s integration with Shopify and Printful makes it easier than ever.

This blog post will explain how selling merch on Spotify with Shopify and Printful works, and the many benefits it offers. From creating custom designs to automating the entire order fulfillment process, you’ll be able to easily monetize your music with this powerful combination. So, let’s dive in and learn more about how selling merch on Spotify can help get your name out there!

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What does the Spotify-Shopify integration mean for Spotify artists?

Before we get into the details of how to sell merch on Spotify, let’s look at what opportunities this new integration creates.

The partnership is a great way to enhance the fan experience, allowing them to easily buy your merchandise without having to leave your Spotify artist profile. Fewer steps from browsing your products to completing an order means more money in your pocket and even more satisfied fans.

For you, the Spotify-Shopify integration means that you can promote and list merch just like new music—all from one location. With a connected Shopify store, you’re able to fully integrate customized brand merchandise into your Spotify profile, giving you a consistent look and feel across both your online presence and products.

The Shopify-Spotify integration is another way to market directly to fans, removing the need to sell merchandise elsewhere. It’s also the perfect opportunity for artists who aren’t currently selling merch and are interested in finding new ways to grow their income, beyond music or podcasting.

Why should creators sell merchandise?

There are many reasons why musicians should consider selling merch. It’s is a great way for creators to monetize their work and make extra money. It can also be a powerful tool for connecting with fans, building loyalty, and providing tangible proof of the creator’s popularity. 

Creators typically earn around $0.003 to $0.005 per stream on Spotify for Artists. So to make $100, you need 25,000 people to listen to your song or podcast. But, if you’re selling merch, you only need five fans to buy a $20 t-shirt on your Shopify store to make the same amount.

For musicians like Laura Rizzotto, making her own merch has been a great way to connect with her Spotify fans and make additional revenue to support her career. And she’s not the only one who’s seeing success. No matter what kind of artist you are or how big your audience is, making money through merchandise is the future of your business. It’s never been easier thanks to Spotify merch and this new integration.

What are the benefits of using a print-on-demand (POD) merch store?

Shopify makes the process of running your online store simple, thanks to print-on-demand (POD) partners like Printful. POD is an ecommerce fulfillment method where merchandise is printed once an order is placed. There’s no inventory being stored in a warehouse (which means no upfront costs for you) and you only pay for products and shipping when somebody has already ordered your merch.

Mula band

Source: Instagram/Printful

With POD companies like Printful, you’re able to fully customize all of your branding on both your products and your shipping labels. Creating new designs is easy in the online portal for your shop. You simply upload your custom graphics and fonts, add them to your products, and you’re ready to sell. 

Learn More: 50 Merch Ideas + Examples

If you need to make changes, there’s no stock to shift before a merch launch and, in just a few minutes, you can remove any old designs and upload the new ones. Want to feature limited edition swag to coincide with a new music drop, just like music group MULA (pictured above)? With POD, you can. 

The customization options don’t stop there. Thanks to the new partnership between Spotify and Shopify, you’re able to create discounts for your superfans or anyone that you want to thank for their support. 

The integration between Spotify for Artists, your Shopify store, and Printful is seamless. Everything is automated to speed up the process, from receiving the order to creating and mailing products. Plus, fans will never know that someone else is taking care of the creation and shipping of their purchase, as there’s no Printful branding on any of the products. We’re a white-label company, which means that all of the logos, graphics, and designs are yours alone.

Merch is printed specifically for each order, so there are no minimums to worry about, expensive equipment to buy, or unsold inventory eating into your budget. POD services are there to save you both time and money, all while getting merch out to fans as quickly as possible.

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How to sell merch on Spotify with Shopify in 5 steps

Ready to start designing and selling merch for your Spotify fans? Here’s a step-by-step guide to creating your artist merch store.

preview play-button

1. Create a Shopify store

Go to Shopify to create a new store. You can enter your email address, a password, and your store name on the sign-up page. As a Spotify artist, you can register for a free 90-day trial of Shopify if you’ve never created a store before.

Next, pick one of the hundreds of Shopify themes available and start customizing the new store to fit your brand’s aesthetic.

2. Connect Shopify and Printful

Now let’s connect your Shopify store to Printful, a print-on-demand service that’ll print, pack and ship merch to your customers.

Setting up a Printful account is free, and it only takes a minute to link both services. Follow these step-by-step instructions to get your store ready for your first orders.

preview play-button

3. Design your merch

Head over to the Printful Product catalog to select the merch you’ll be customizing and selling. You can choose from hundreds of products, including t-shirts, hoodies, bags, caps, shoes, and more. To help you select the right merch items for your store, we’ve created a guide to choosing print-on-demand products to sell, as well as a list of 16 Trending Products to Sell Online in 2023.

Tip: Select a couple of popular items like t-shirts and mugs and list them alongside more creative products like candles, blankets, or phone cases. This will make your merch store more varied and exciting for customers.

Learn more: 22 Novel Band Merch Ideas + Examples

Once the products are selected, come up with design ideas and place them on products with Printful’s Design Maker. You have tons of different colors, fonts, patterns, and clipart to work with, and it’s all free. Check out our guide to Printful’s Design Maker to discover more exciting design features Printful offers.

When your design is ready, you’ll have to decide on your listing’s title, description, and price. Finally, import the product to your Shopify store. That way, whenever someone orders from your Shopify store, the order will automatically be imported to Printful.

Wherever you’re selling to, you’ll need to pay sales tax on your products. To set up the different regions based on your location, go to your Shopify Settings and then click Taxes.

Set up your payment gateways in Shopify under Settings > Payments to make sure that your customers can pay you.

Now you have a functional Shopify store and awesome merch designs. Time to add them to your Spotify artist profile!

Here’s how: 

  1. Go to your Spotify artists profile and click the Merch tab in your Spotify for Artists dashboard.

  2. Click Log In To Shopify. From there, you’ll be able to enter your store URL and click Link Shop.

  3. A login popup for your Shopify account will appear, where you can enter your details.

  4. You’ll then be prompted to Add Sales Channel.

  5. Accept the terms and conditions, then choose the Spotify artist profile that you want to link your shop to. 

Once the connection is complete, you’re all set up!

How much merch can I add to my store and Spotify for Artists profile?

Once your store is connected, you can list up to 250 different items to your Spotify for Artists page, as well as choose up to three to highlight on your artist profile.

Remi Wolf spotify offers

Source: Remi Wolf Spotify

To set your top three, go to your Shopify account and click Settings > Products > All Products and choose an item. Click on Manage > Sales Channels and Apps and make sure that Spotify is checked, then hit Done. This product will then show up on your artist profile.

When you want to add new music merch to your shop on Spotify, go to your artist’s dashboard then click Profile > Add to Shop. From here, you’ll see all of the products you can add (remember, you can add up to 250).

Houndmouth spotify hoodie merch

Source: Houndmouth Spotify

Have more questions about selling merchandise on Spotify?

Reach more fans with Shopify and Spotify for Artists

Now you’re in the loop on what you need to know to start selling your custom merch on Spotify

Thanks to Shopify and Printful, it’s never been easier to grow your brand and turn your art into a successful career. Start designing your own merchandise today and make lasting connections with your biggest fans. 

What kinds of products are you going to sell first? Let us know in the comments!

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By Lilija Karpjaka on Jan 17, 2023

Lilija Karpjaka

SEO Content Writer

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.