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Blog / Beginner's handbook / How to Sell Merch on Spotify with Shopify in 2024

Beginner's handbook

How to Sell Merch on Spotify With Shopify in 2024

How to Sell Merch on Spotify With Shopify in 2024
Lilija Karpjaka

By Lilija Karpjaka

7 min read

Are you a musician looking for new ways to monetize your brand and expand your reach? Selling custom merchandise is an excellent way to do that, and Spotify’s integration with Shopify and Printful makes it easier than ever.

This blog post will explain how selling merch on Spotify with Shopify and Printful works, and the many benefits it offers. From creating custom designs to automating the entire order fulfillment process, you’ll be able to easily monetize your music with this powerful combination. So, let’s dive in and learn more about how selling merch on Spotify can help get your name out there!

Meet Spotify’s Merch Hub

For Spotify artists, the Merch Hub is a game-changer. Launched in October 2023, it integrates directly into your Spotify profile, offering a seamless way for fans to discover and buy your merchandise without leaving the app. 

This exciting development followed Spotify’s collaboration with Shopify, linking music streaming directly to merch sales. It’s a big move toward a more connected experience.

This not only simplifies the buying process for your audience but also provides you with a direct, cost-effective channel to boost merchandise sales and visibility. Plus, thanks to Spotify’s personalized recommendations, your merch can reach listeners most likely interested. This enhances fan engagement and allows you to focus more on creating music while growing your brand on one of the world’s largest music platforms. 

Spotify’s Merch Hub

Source: Spotify’s Merch Hub

How to sell merch on Spotify with Shopify in 6 easy steps

Ready to start designing and selling merch to your Spotify fans? Here’s a step-by-step guide to creating your artist merch store.

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Shopify is known for being user-friendly. The process is pretty simple. 

  1. Go to Shopify.

  2. Click Start free trial.

You’ll be able to enjoy it for $1/month for three months.

  1. Choose a plan.

If you’re just looking to sell merch on Spotify, we suggest picking the Shopify Starter plan. It´ll allow you to sell directly on Spotify without needing to create an online store.

Sign up to Printful for free. You’ll be able to choose from over 300 premium quality custom products and use our intuitive Design Maker to create your merch in minutes.

Shopify user dashboard

Source: Shopify user dashboard

Go to the Shopify app store and install the Printful app. It’ll then guide you through the connection process. 

Connecting Shopify with Printful

Source: Connecting Shopify with Printful

For more detailed instructions, follow these step-by-step instructions to prepare your store for your first orders.

By the way, this also works if you choose the Shopify Starter plan.

Head over to the Printful Product catalog to select the merch you’ll be customizing and selling. You can choose from hundreds of products, including t-shirts, hoodies, bags, caps, shoes, and more. To help you select the right merch items for your store, we’ve created a guide to choosing print-on-demand products to sell, as well as a list of 21 Trending Products to Sell Online in 2024.

Tip: Select a couple of popular items like custom t-shirts and mugs and list them alongside more creative products like candles, blankets, or phone cases. This will make your merch store more varied and exciting for customers.

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Learn more: 22 Novel Band Merch Ideas + Examples

Once the products are selected, come up with design ideas and place them on products with Printful’s Design Maker. You have tons of different colors, fonts, patterns, and clipart to work with, and it’s all free. Check out our guide to Printful’s Design Maker to discover more exciting design features Printful offers.

When your design is ready, you’ll have to decide on your listing’s title, description, and price. Finally, import the product to your Shopify store. That way, whenever someone orders from your Shopify store, the order will automatically be imported to Printful.

Printful’s Design Maker

Source: Printful’s Design Maker

Wherever you’re selling to, you’ll need to pay sales tax on your products. To set up the different regions based on your location, go to your Shopify Settings and then click Taxes.

Set up your payment gateways in Shopify under Settings > Payments to make sure that your customers can pay you.

Shopify user dashboard

Source: Shopify user dashboard

Now you have a functional Shopify store and awesome merch designs. Time to add them to your Spotify artist profile!

Here’s how: 

  1. Go to your Spotify artists profile and click the Merch tab in your Spotify for Artists dashboard.

  2. Click Log In To Shopify. From there, you’ll be able to enter your Shopify store URL and click Link Shop.

  3. A login popup for your Shopify account will appear, where you can enter your details.

  4. You’ll then be prompted to Add Sales Channel.

  5. Accept the terms and conditions, then choose the Spotify artist profile that you want to link your shop to. 

Once the connection is complete, you’re all set up!

6. Add custom products to Spotify

When you add a new Printful product to your Shopify, you’ll have to publish it to Spotify from your Shopify dashboard.

  1. In your Shopify dashboard, click Spotify for Artists tab.

Shopify user dashboard

Source: Shopify user dashboard

  1. In the top section, select Manage availability.

  2. Select the products you want to sell on Spotify and click Save

You can list up to 250 different items on your Spotify for Artists page, as well as up to three products on your Spotify Artist Profile.

Remi Wolf Spotify merch page

Source: Remi Wolf Spotify

To set your top three, go to your Shopify account and click Settings > Products > All Products and choose an item. Click on Manage > Sales Channels and Apps and make sure that Spotify is checked, then hit Done. This product will then show up on your artist profile.

Spotify merch page Foofighter merch

Source: Foofighter Spotify merch page

Why should artists sell merch?

There are many reasons why musicians should consider selling merch. It’s a great way for creators to monetize their work and make extra money. Adding new or exclusive merch can be a powerful way to connect with fans and build hype for new albums or tours.  

Spotify pays royalties based on an artist’s share of overall streams across the platform.

Creators typically earn around $0.003 to $0.005 per stream on Spotify for Artists. So to make $100, you need 25,000 people to listen to your song or podcast. But, if you promote merch, you only need five fans to buy a $20 t-shirt on your Shopify store to make the same amount.

For musicians like Laura Rizzotto, making her own merch has been a great way to connect with her Spotify fans and make additional revenue to support her career. And she’s not the only one who’s seeing success. No matter what kind of artist you are or how big your audience is, making money through merchandise is the future of your business. It’s never been easier thanks to Spotify merch and this new integration.

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Why choose Printful for your Spotify merch?

Personalized brand experience

Choosing Printful for your merch means your brand stays front and center. Customize everything from the product to the packaging, ensuring your fans only see your brand, not Printful’s. This white-label approach extends to all products, making every logo, graphic, and design uniquely yours.

Quality that resonates with fans

Make your fan’s experience special and choose from over 300 premium products. Printful collections—from soft, durable t-shirts to sleek, stylish hats- are customizable with high-quality prints and intricate embroidery. 

Remember, you’re not just selling merch; you’re offering fans a piece of memorabilia that is most likely very dear to them, and it needs to last. 

Free Design Maker

Don’t have a designer? No problem. Our intuitive Design Maker empowers you to bring your merch ideas to life, even without design experience. Experiment with your band’s logos, slogans, and visuals, adjusting colors, fonts, and layouts until they perfectly express your music’s vibe.

Streamlined, on-demand fulfillment

Forget about the hassle of order management. Printful’s automatic fulfillment system means products are only made and shipped when a fan buys a product from your Spotify profile. This efficiency speeds up delivery and eliminates the need for inventory management, allowing you to focus on your music.

Global reach

With fulfillment centers worldwide, your merch reaches fans quickly, no matter where they are. This global network ensures lower shipping costs and faster delivery times, showcasing your brand’s professional image.

High-quality mockups

Save time and money on photoshoots. Simply choose product images with your designs and add them to your merch store. 

Seamless integration

Connecting your Printful, Shopify, and Spotify is intuitive and relatively fast.

It’s a game-changer for your career, allowing you to focus more on your creativity and less on the logistics of merchandise sales. 

With Printful, you can easily add or remove merchandise just in time for your new releases or tours.

Frequently asked questions

Reach more fans with Shopify and Spotify for Artists

Now you’re in the loop on what you need to know to start selling your custom merch on Spotify

Thanks to Shopify and Printful, it’s never been easier to grow your brand and turn your art into a successful career. Start designing your own merchandise today and make lasting connections with your biggest fans. 

What kinds of products are you going to sell first? Let us know in the comments!

Read next: 10 Successful YouTuber Merch Stores to Get Inspiration From


By Lilija Karpjaka on Mar 22, 2024

Lilija Karpjaka

SEO Content Writer

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.