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How to Sell Merch on Spotify With Shopify

How to Sell Merch on Spotify With Shopify
Lilija Karpjaka

By Lilija Karpjaka

7 min read

These days, we’re all quite familiar with the most popular audio streaming service in the world, Spotify. Fans spend countless hours on the platform, listening to music or podcasts and discovering new artists. 

So it only made sense for Spotify to team up with a leading ecommerce platform, Shopify. The new Spotify-Shopify integration creates a one-stop shop for artists to sell their merchandise directly to fans and earn a stable income from their work.
If you’re one of the many artists looking to sell merch on Spotify or connect your existing store to your artist profile on Spotify, then keep reading.

What does this partnership mean for Spotify artists?

Before we get into the details of how to sell merch on Spotify, let’s look at what opportunities this new integration creates.

The partnership is a great way to enhance the fan experience, allowing them to easily buy your merchandise without having to leave your Spotify artist profile. Fewer steps from browsing your products to completing an order means more money in your pocket and even more satisfied fans.

For you, the Spotify-Shopify integration means that you can promote and list merch just like new music—all from one location. With a connected Shopify store, you’re able to fully integrate customized brand merchandise into your Spotify profile, giving you a consistent look and feel across both your online presence and products.
The Shopify-Spotify integration is another way to market directly to fans, removing the need to sell merchandise elsewhere. It’s also the perfect opportunity for artists who aren’t currently selling merch and are interested in finding new ways to grow their income, beyond music or podcasting.

Why should creators think about selling merchandise?

With the pandemic heavily impacting music ticket sales and streaming cutting into your revenue, selling custom merchandise should be a top priority. These days, making your own products is a must if you want to make a stable income from your art.

Creators typically earn around $0.003 to $0.005 per stream on Spotify for Artists. So to make $100, you need 25,000 people to listen to your song or podcast. But, if you’re selling merch, you only need five fans to buy a $20 t-shirt on your Shopify store to make the same amount.

Source: Instagram/Printful

For musicians like Laura Rizzotto (pictured above), making her own merch has been a great way to connect with her Spotify fans and make additional revenue to support her career. And she’s not the only one who’s seeing success. No matter what kind of artist you are or how big your audience is, making money through merchandise is the future of your business. It’s never been easier thanks to Spotify merch and this new integration.

What are the benefits of using a print-on-demand (POD) merch store?

Shopify makes the process of running your online store simple, thanks to print-on-demand (POD) partners like Printful. POD is an ecommerce fulfillment method where merchandise is printed once an order is placed. There’s no inventory being stored in a warehouse (which means no upfront costs for you) and you only pay for products and shipping when somebody has already ordered your merch.

Mula band

Source: Instagram/Printful

With POD companies like Printful, you’re able to fully customize all of your branding on both your products and your shipping labels. Creating new designs is easy in the online portal for your shop. You simply upload your custom graphics and fonts, add them to your products, and you’re ready to sell. 

If you need to make changes, there’s no stock to shift before a merch launch and, in just a few minutes, you can remove any old designs and upload the new ones. Want to feature limited edition swag to coincide with a new music drop, just like music group MULA (pictured above)? With POD, you can. 

The customization options don’t stop there. Thanks to the new partnership between Spotify and Shopify, you’re able to create discounts for your superfans or anyone that you want to thank for their support. 

The integration between Spotify for Artists, your Shopify store, and Printful is seamless. Everything is automated to speed up the process, from receiving the order to creating and mailing products. Plus, fans will never know that someone else is taking care of the creation and shipping of their purchase, as there’s no Printful branding on any of the products. We’re a white-label company, which means that all of the logos, graphics, and designs are yours alone.

Merch is printed specifically for each order, so there are no minimums to worry about, expensive equipment to buy, or unsold inventory eating into your budget. POD services are there to save you both time and money, all while getting merch out to fans as quickly as possible.

Create and sell custom merch online
  • Sign up for free
  • 438 custom products
  • Sell without inventory

How does the Shopify-Spotify integration work? A step-by-step guide to setting up the Shopify-Spotify integration

As this integration to sell merchandise on Spotify is new, the service is limited to music fans in a handful of locations. You’ll only be able to sell directly through Spotify to listeners in Australia, Canada, New Zealand, the UK, and the USA for now. 

So, how do you get your new store up and running? Here’s your guide.

preview play-button

If you have an existing Shopify store… 

You’ll need to connect your Shopify store to Spotify for Artists. Here’s how:

  1. Go to your Spotify artists profile and click the Merch tab in your Spotify for Artists dashboard.
  2. Click Log In To Shopify. From there, you’ll be able to enter your store URL and click Link Shop.
  3. A login popup for your Shopify account will appear, where you can enter your details.
  4. You’ll then be prompted to Add Sales Channel.
  5. Accept the terms and conditions, then choose the Spotify artist profile that you want to link your shop to. 

Once the connection is complete, you’re all set up!

If you don’t already have a Shopify store…

Step 1: Create a new Shopify merch store

Go to Shopify to create a new store. You can enter your email address, a password, and your store name on the sign-up page. As a Spotify artist, you can register for a free 90-day trial of Shopify if you’ve never created a store before.

Step 2: Customize your Shopify merch store

Choose from one of the hundreds of theme options in the Shopify Theme Store to start customizing the pages of your store.

Step 3: Add your products to Printful

Once you’ve signed up with Shopify, you’re ready to list your merch in Printful. To set up and connect your Printful account, create one for free and follow these step-by-step details to get your store ready for your first orders. 

For every merch item you add, you’ll need to include at least one picture, a title, description of the item, pricing details, and any relevant size information.

preview play-button

Step 4: Set up your sales tax regions on Shopify

Wherever you’re selling to, you’ll need to pay sales tax on your products. To set up the different regions based on your location, go to your Shopify Settings and then click Taxes.

Step 5: Set up a payment method on Shopify

Set up your payment gateways in Shopify in Settings > Payments to make sure that your customers can pay you.

Once you’re happy with how your Shopify store looks, you can integrate with Spotify. Refer to the instructions above on how to connect an existing Shopify store to your Spotify for Artists profile.

Have more questions about selling merchandise on Spotify? 

1. What happens with out of stock items?

If you’re using a POD service like Printful, you won’t have to worry about anything going out of stock. But if you maintain your own inventory of merchandise, Shopify’s automated inventory management system will automatically remove any out of stock items from your profile so that people can’t purchase something you don’t actually have in stock. Once you receive more inventory, you can update your inventory numbers and stock count and Shopify will automatically re-add the products to your store.

2. How much merch can I add to my store and Spotify for Artists profile?

Once your store is connected, you can list up to 250 different items to your Spotify for Artists page, as well as choose up to three to highlight on your artist profile.

Remi Wolf spotify offers

Source: Remi Wolf Spotify

To set your top three, go to your Shopify account and click Settings > Products > All Products and choose an item. Click on Manage > Sales Channels and Apps and make sure that Spotify is checked, then hit Done. This product will then show up on your artist profile.

When you want to add new music merch to your shop on Spotify, go to your artist’s dashboard then click Profile > Add to Shop. From here, you’ll see all of the products you can add (remember, you can add up to 250).

Houndmouth spotify hoodie merch

Source: Houndmouth Spotify

Reach more fans with Shopify and Spotify for Artists

Now you’re in the loop on what you need to know to start selling your custom merch on Spotify

Thanks to Shopify and Printful, it’s never been easier to grow your brand and turn your art into a successful career. Start designing your own merchandise today and make lasting connections with your biggest fans. 

What kinds of products are you going to sell first? Let us know in the comments!

Create and sell custom merch online
  • Sign up for free
  • 438 custom products
  • Sell without inventory

By Lilija Karpjaka on Dec 29, 2021

Lilija Karpjaka

SEO Content Writer

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.

Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.