25 Best Shopify Apps to Boost Your Ecommerce Store in 2020
Using Shopify as a platform for your ecommerce store has a lot of benefits. One of them is an app store that offers everything under the sun. However, starting out, it can be a little daunting to wade through all of the options. We’ve gone ahead and pulled the 25 best Shopify apps we believe will help your online store grow.
Best Shopify apps for marketing
1. Omnisend Email Marketing: automate your email marketing efforts
Once you’ve converted your visitors into subscribers, it’s time to transform them into loyal customers. There are loads of email service providers that can help you do that. But if you’re looking for a tool that not only offers a variety of useful features but is also capable of scaling together with your business, Omnisend is for you.
What does this app do? Omnisend lets you create beautiful campaigns, build automation workflows (including several channels other than email too), target your customers with smart segmentation, and much more.
Price: Free. Upgraded plans from $16/month.
2. Kit: manage your Facebook ads
Managing social media accounts is not as difficult as it is time-consuming. You have to always be online if you want to respond to every little change that might affect your account’s performance.
Most online stores would benefit from an extra pair of hands to overlook their Facebook and Instagram ads and posts. Lucky for you, there’s a way you can automate this process without having to hire anyone.
What does this app do? Kit helps you create Facebook and Instagram ads and social posts to increase traffic (and hopefully conversions) to your site. Working with Kit is like talking to a friend—the app communicates with you via Facebook Messenger or SMS, reminding you about ad/promo opportunities and setting them up for you.
3. Smile: Rewards & Loyalty: create and manage loyalty programs
Acquiring a new customer is 5 to 25 times more expensive than selling to an existing one. So instead of concentrating only on landing new customers, start working on customer retention. One of the most popular ways to transform one-time shoppers into loyal customers is setting up and running your own rewards program.
What does this app do? Smile: Rewards & Loyalty gives you an opportunity to create and manage reward programs with loyalty points, customer referrals, and VIP tiers. This app integrates with the biggest ecommerce and social platforms, email, and customer relationship management (CRM) service providers.
Price: Free. Upgraded plans from $49/month.
4. Seguno: Email marketing: create, manage, and track your email marketing
Running a small shop or being an entrepreneur means time is your most valuable asset. Seguno was built to save you time by having your email marketing right inside of Shopify. It’s great to have one place for creating, managing, and tracking your email marketing.
What does this app do? Seguno allows you to create an email newsletter as part of a multi-channel campaign and use automated touchpoints for wholesale customers, VIPs, and others. Another feature you’d find helpful is Seguno’s detailed conversion report that shows you how many sales were generated from your emails.
5. Facebook & Google Easy Ads: run marketing and traffic ads on Google, Facebook, and Instagram
Facebook, Google, and Instagram are crucial for getting attention, making sales, and achieving success. But these platforms keep on changing so fast it’s hard to keep track of what’s the best marketing approach. One of the best ways to make sales with what you already have is to start a successful remarketing campaign.
What does this app do? Facebook & Google Easy Ads helps you run marketing and traffic ads, and automate your advertising. It’s a must-have Shopify app if you want to drive relevant traffic to your store and personalize your ads.
Price: Free. Upgraded plans from $29/month.
Best Shopify apps for sales and conversion
6. ReConvert Upsell & Cross Sell: Customize your thank you page
Converting a visitor into a customer is exciting, but it takes a lot of effort to make them return for more. By optimizing your thank you page and adding upsells or cross sell, you will re-engage customers who just completed a purchase on your store.
What does this app do? ReConvert is one of the best apps for Shopify for order confirmation page optimization. It helps you customize your thank you page with a simple drag-and-drop interface.
Price: Free. Upgraded plans from $7.99/month.
7. Sumo: grow your email list
Email marketing is still going strong and it’s unlikely to change anytime soon, so email’s not something you’d want to overlook in your marketing efforts. Growing your email marketing list takes time, but there are plenty of automation tools to make it easier for you.
What does this app do? Sumo provides a suite of tools that help you capture email addresses and build up your email list fast. From pop-ups to scroll boxes, and smart bars to welcome mats, Sumo has it all. It integrates with most email service providers, so it’s likely yours will be included in the list too.
Price: Free. Upgraded plan for $49/month.
P.S. We have an entire blog post in which we share email sign up form hacks that can help you double your subscriber list.
8. Growave ‑ Reviews, Loyalty: grow sales with loyalty and rewards
As a new brand, you constantly have to try to reach your audience, engage users, and increase conversions. It’s valuable to build an audience by creating more user-generated content, and creating loyalty programs helps you to reach that goal.
What does this app do? Growave can help your brand go viral by encouraging users to share your content on social media and email. It will help build strong customer relationships using loyalty programs and reviews. You’ll learn how to increase conversion rates using customer reviews and user-generated content. This app is also highly recommended in MyShopify reviews
Price: Free plan available. Upgraded plans from $29.99/month.
9. Yotpo: Photo & Product Reviews: collect reviews and ratings with no hassle
Humans are social creatures driven by herd instinct and social proof—if others are doing it, it must be good! Or if no one else is doing it, there must be something wrong. That’s why it’s so important to have social proof that lets interested buyers see reviews/recommendations from others about how awesome your product is.
What does this app do? Yotpo collects your product reviews, photos, and Q&As, and displays them on your store. Social reviews like this will attract visitor attention, build trust, and increase conversions.
10. PushOwl: deliver timely store news
If your email campaigns aren’t performing as well as you’d like them to, and you think you’ve tried every tip out there to make your emails better, it’s time to try a new communication channel. I’m talking about web push notifications.
This communication channel lets you reach out to customers in a timely, personalized, and automated way.
What does this app do? With PushOwl, you can deliver automated messages to customers’ desktops or mobile devices to notify them about important updates like:
- Ongoing promotions
- Abandoned carts
- Product stock changes
- Price changes
- Shipping information
Price: Free. Upgraded plans from $19/month.
11. ReferralCandy: set up a customer referral program
Research shows that a happy customer can share their positive experience with up to 9 other people. What’s even better, customers tend to spend 10–25% more on their first order than they usually would for a product someone recommended. They also repeat their purchases more often, and are likely to share their positive shopping experience with friends and family.
What does this app do? ReferralCandy helps you set up a referral program in just a few minutes. This app automates almost everything, including reward payouts delivery, referral reminders, and post-purchase notifications.
Price: Free 30 day trial. Plans from $49/month.
Best Shopify apps for SEO optimization
12. SEO Site Audit, Benchmark Hero: improve your SEO and shopping experience
Sometimes you do everything you can to generate traffic to your website and grow your audience and sales. But now and then it doesn’t happen as you planned, and you don’t understand why. A complete site audit can give you a deeper understanding of the reason.
What does this app do? SEO Site Audit, Benchmark Hero is a Shopify SEO app that ranks your site for business, marketing, technical and ecommerce purposes, and provides data you can use to improve your store’s performance.
13. Plug in SEO: make your store SEO-friendly
Did you know that 35% of online purchases start with a Google search? If your store isn’t optimized for search engines, you might be losing a great deal of traffic to your website.
SEO can get tricky, especially if you’re new to it. To take some of the weight off your shoulders, make use of the available tools to automate the major search optimization tasks. Remember that all the small things you do add up to one, big result—your search engine presence.
What does this app do? Plug in SEO checks your online store for on-page SEO problems. The app checks page titles, headings, meta descriptions, site speed, blog post structure, content freshness, and other elements that may be affecting your website’s performance on search engines.
Price: Free. Upgraded plans from $20/month
14. SEO Image Optimizer ‑ Auto SEO: optimize SEO Images for free
Google Image Search is one of the most popular image search engines in the world. It’s important that your visuals on your ecommerce store are SEO optimized, so people can find your product when they’re on Google Image Search.
What does this app do? SEO Image Optimizer will ensure that you are set up for on-page SEO success. It constantly monitors and automatically optimizes your store to ensure you are meeting Google’s best practices when it comes to SEO.
Price: Free. Upgraded plans from $24.99/month.
15. Bulk Image Edit: improve SEO by optimizing alt-text and file names
Why do you need an image editor? Because file size matters—the faster your page loads, the higher your ecommerce store ranks in Google. The higher the rank, the more traffic you will get and the more money you will make.
What does this app do? Bulk Image Edit reduces up to 51% of the image file sizes without losing any visible image quality. It will help you make all your images conform to the same width/height ratio. It also resizes or crops images to fit any social media or sales channel listing.
Price: Free. Upgraded plans from $9.99/month.
16. SEO Products Optimizer: improve SEO in a few clicks and drive traffic
SEO helps you drive more traffic from search engines to your store. This increases the chances of sales. To improve these chances, you need help from someone that analyzes your product listings and gives suggestions on how you can improve your product copy.
What does this app do? SEO Products Optimizer will let you have a quick view on your SEO score for each of your products. It uses the last updates from Google to give you real-time recommendations that may skyrocket your store in the search results.
Price: Free. Upgraded plans from $14/month.
Best Shopify apps for store design
17. HelpCenter: build an attractive FAQ page
Your customers will always have questions. Some of these questions will be recurring. To save yourself some precious time, address the deepest customer concerns in an FAQ page on your website.
What does this app do? HelpCenter lets you create a searchable, branded, and easy-to-navigate FAQ page on your website that matches your store design.
Price: Free. Upgraded plans from $4/month.
18. Wishlist Plus: let shoppers save products for later
Did you know that 96% of visitors that come to your website aren’t ready to actually buy something? So instead of urging your visitors to take the plunge and hit that “Add to cart” button, let them save their dream products for later.
What does this app do? Wishlist Plus increases the chances of window shoppers converting into actual shoppers by letting them favorite or save the items they like. The app remembers them for a later time when the visitor is ready to buy.
Price: Free. Upgraded plans from $14.99/month.
19. Loox ‑ Photo Reviews: collect product reviews
Having positive testimonials on your store or website is crucial. When it’s time to make a decision, seeing good reviews from other customers can nudge your visitor to make the purchase. Consumers trust product reviews and photos much more than marketing emails. The best way to win visitors’ trust is to include social proof such as product reviews.
What does this app do? Loox helps you to send automated emails asking customers to leave product reviews, and offer discounts for submitting reviews with photos. This is one of the most popular Shopify apps if you want to showcase product reviews from happy customers in beautiful galleries.
Price: 14-day free trial. Upgraded plan from $24.95/month.
20. PageFly Advanced Page Builder: build pages and blogs easily
Those just getting started with web design might feel tempted to hire professional to help create the best ecommerce store ever. However, with this app, you can do it all yourself.
What does this app do: PageFly is easy to use drag-and-drop page builder. Build any page type: home page, sales landing page, promotion landing page, sign-up landing page, and many more.
Price: Free. Upgraded plans start from $15.20/month.
21. Shop Instagram Feed & UGC: use customers’ Instagram pictures for your page
Almost every brand these days is using Instagram to engage with their audience, make sales, and grow popularity. With 500 million daily users and 800 million monthly users, it would be crazy not to advertise your products there. This is the time to get the best from Instagram and use it to reach your goals.
What does this app do? Shop Instagram Feed & UGC helps you create a great-looking Instagram feed on your homepage. It also lets you embed beautiful shoppable galleries on any existing or new page.
Price: Free. Upgraded plans start from $9/month.
Best Shopify apps for products and inventory
22. Printful: sell your designs on custom products with on-demand drop shipping
To start an ecommerce business, you need two things: an internet connection and a good idea. You can handle product making yourself or find someone who will do this job for you. With print-on-demand, you sell products under your brand, while you leave the fulfillment process to the supplier company.
This business model lets you create unique designs and have them printed on-demand on products of your choice.
What does this app do? Printful gives you an opportunity to sell your unique designs on a variety of printed products. Most importantly, it will print and ship every order that comes into your store.
If you source products from a supplier other than Printful, you can store them at Printful’s warehouse too, and leave fulfillment of all your orders entirely to us.
Price: Free to install: only pay when an order comes in.
23. Pre-order Manager: pre-launch your new products
Adding new products to your store is both exciting and stressful. You can never know whether the new addition will be as successful as you think.
Before introducing a new product to the permanent collection, create buzz around it by launching a pre-order campaign. This will give you a better idea whether the new product is in demand and how many sales you can expect.
What does this app do? Pre-Order Manager can replace your regular “Add to Cart” (or “Out of Stock”) button with “Pre-Order,” which lets you sell products even when they’re not quite on your store yet.
You can turn on/off and schedule pre-orders for certain products or for the whole store. The list of all pre-orders will show up in the admin panel, so you can change or delete them as you like.
Price: Free 1-day trial. Upgraded plan from $24.95/month.
24. Order Printer Templates: look professional with branded invoices/receipts
When all the SEO and sales work is done, you can start thinking of ways to make your brand/store look more professional with important details like the way your invoices or receipts look.
What does this app do? With Order Printer Templates, you can create purchase documents that suit your brand. Each template type comes in many styles, so you can pick the one that matches your website design best. With this Shopify app, you can create custom documents such as:
- invoice / receipt
- return form
- gift receipt
Price: Free to test. Then $29 (one-time fee) per template
25. Bulk Product Edit & CSV import: bulk edit thousands of products
Manually managing and supervising your store and all your products is hard and time-consuming—you have to create SEO optimized tags and descriptions for each. We found a Shopify app that is specialized in doing this kind of repetitive work accurately and quickly.
What does this app do? With Bulk Product Edit, you can update the URL, meta title, and meta description of thousands of products in a few clicks. It also allows you to schedule bulk edit tasks to run on any future date and time.
Price: Free. Updated plans from $9.99/month.
With so many time- and money-saving apps, the Shopify app store can be your best business partner. Hopefully, this list has helped you find something you hadn’t heard of before. And if it has inspired you to start using Shopify, sign up for a 14-day trial run.