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Blog / Style & trends / 8 Customized Product Examples: Going Beyond the Ordinary

Style & trends

8 Customized Product Examples: Going Beyond the Ordinary

8 Customized Product Examples: Going Beyond the Ordinary
Pauls Smiltiņš

By Pauls Smiltiņš

9 min read

Who doesn’t love a personalized item? Whether choosing the color, size, or additional features, customization provides a unique touch to each purchase.

In today’s competitive landscape of online shopping, product customization has emerged as a key differentiator. It allows businesses to stand out, offering something unique and tailored to each customer. This, in return, improves customer satisfaction and sets your brand apart in the crowded marketplace.

Here at Printful, we make product customization accessible to everyone. With our print-on-demand solution and platform integration options, you’ll have all the tools necessary for seamless product customization from the comfort of your home. Whether you’re looking for personalized gifts or want to start an ecommerce business—we’ve got you covered.

Today, we’re exploring 8 customized product examples to help you better understand the benefits of offering personalized goods.

Ready? Let’s roll!

What are customized products?

Product customization involves modifying a product’s design, features, or functionality to align with a customer’s unique requirements. The manufacturer, retailer, or even the customer can facilitate this process.

Product customization allows customers to tailor product features to suit their unique preferences and needs. This process improves the buying experience and proves to be a profitable strategy for businesses, especially given the growing demand for personalized items.

a group of women posing for a pictureSource: Printful

There are various ways to customize products, including selecting colors and designs, choosing specific features, and even adjusting functionality to meet specific needs. Nowadays, customers can personalize almost anything—clothing, electronics, home decor, and even cars.

According to a Deloitte study, brands that excel in product personalization were nearly twice as likely to exceed revenue goals compared to those with low personalization capabilities. Moreover, 69% of consumers expressed a higher likelihood of purchasing from brands offering personalization options, further proving that product customization is essential in today’s vast market.

8 examples of customized products

Now that we understand the basics of product customization, let’s explore how it’s applied in real life. Here are 8 product customization examples.

1. Ralph Lauren polo

Ralph Lauren offers a unique opportunity to personalize their iconic polo shirts through their Custom Polo service. Each garment is meticulously made to order, allowing customers to put their own stamp on this classic piece of apparel.

a man in a yellow shirtSource: Ralph Lauren

The customization options are extensive, ranging from selecting between long or short sleeves to getting creative with color blocks and stripes. Customers can add a personal touch by incorporating text onto the sleeves or opt for custom embroidery and monogramming. For those looking to make a bold statement, there’s also the option to have a fun graphic printed on the front.

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2. Nike shoes

Nike’s Nike by You program revolutionizes the sneaker game by offering customizable shoes. Customers can personalize their footwear with colors, images, and templates.

What sets this program apart is its 3D preview feature, providing buyers with a realistic visualization of their customized design. This customer-centric approach has not only driven up Nike’s sales but also garnered acclaim for their innovative strides in the shoe industry.

a woman kicking a shopping cartSource: Nike

When creating your shoes, you can modify up to 16 different components, ensuring that every detail is tailored to match your unique style preferences.

3. First MFG jackets and vests

Since 2017, First MFG has been at the forefront of creating custom apparel. Over the years, they’ve refined their custom builder, understanding the significance of providing an interactive experience for their customers.

a jacket with a flag on itSource: First MFG

With First MFG’s custom builder, you can bring your unique ideas to life, crafting personalized garments that reflect your style. Feel free to customize every aspect of your jacket or vest, from the material and stitching to the quilt texture and color. Safe to say, First MFG offers one of the most advanced custom apparel builders out there.

4. L.L.Bean totes

Can you have too many tote bags? Probably not, especially when it comes to the iconic Boat and Tote from L.L.Bean. Handcrafted in Maine since 1944, these totes have a rich history. Originally designed for hauling ice, these totes are crafted from heavy-duty builder’s canvas, boasting remarkable durability—capable of carrying up to 500 pounds.

a group of women walking on the beachSource: L.L.Bean

Versatile and practical, the Boat and Tote is a staple for any occasion. Whether you’re tackling a grocery run, lugging around your beloved notebooks, or enjoying a day at the beach, this tote has got you covered.

What sets it apart is the customization options. You can choose the size, shape, and color of your tote, ensuring it perfectly suits your needs. And why stop there? Add a personal monogram—your name, initials, or a favorite phrase to make it truly your own.

5. MOO water bottles

Whether you’re working in the office or enjoying a brisk outdoor hike, you always want to stay hydrated. Nowadays, reusable bottles are much more than just containers for your water—they add to your style and serve as a great promotional tool for your brand.

a group of water bottlesSource: MOO

With MOO’s advanced printing techniques, such as 360 wrap printing, one-sided printing, or laser engraving, customers can tell their brand story through elevated design. It’s not just MOO who thinks its water bottles are exceptional—they even clinched the prestigious 2022 Red Dot Design Award.

It’s not just a water bottle—it’s a statement piece that reflects your brand’s identity and values and adds to your everyday fashion.

6. Mapiful poster

Everyone has a special place close to their heart—their hometown, the spot where they met their partner, or a destination that left a lasting impression. With Mapiful’s customized street map posters, you can now bring those meaningful locations to life in a unique and personalized way.


a white dresser with a poster and a plant on itSource: Mapiful

The process is simple yet deeply meaningful. You have the freedom to choose the size and style of your map, whether it’s modern, nautical, or abstract, ensuring it perfectly reflects your taste and aesthetic. Additionally, you can decide on the orientation of your map and whether you prefer it to come with a frame or a hanger, adding a touch of customization to suit your space.

But the personalization doesn’t stop there. Mapiful allows you to add icons to mark important spots on your map, whether it’s pinpointing where you live, your favorite coffee spot, or a cherished memory. This attention to detail transforms your map into a personalized piece of art that tells a unique story.

7. Skinit phone case

Phones have become an essential part of our daily routine—why not customize them to complement your daily style? Skinit is a well-known player in the personalized tech accessories world, offering a seamless experience for customers to design their own phone cases.

a person holding a cell phoneSource: Skinit

With Skinit, customers can effortlessly bring their creative visions to life by uploading their favorite images and incorporating them into their custom covers. Or, pick any of the ready-made templates tailored specifically to your phone model. This accessibility to personalized phone accessories reflects the evolving landscape of customization in the digital age.

8. Apple tech accessories

Apple, the tech mammoth renowned for innovation, incorporates personalization with custom engraving. Embracing its iconic tagline Think Different, Apple infuses a personalized touch into its product range.

a tablet with a white case and a white pencilSource: Apple

Now, customers can upgrade their favorite gadgets—including AirPods, AirPod Case, AirTag, and Apple Pencil with a blend of their name, initials, numbers, and emojis. The best part? It comes at no extra cost, making personalized tech experiences accessible to everyone.

Benefits of customized products

Now that we’ve seen examples of product customization, you might be wondering about its benefits. Is it really worth it?

The short answer is yes! You’ve probably heard the expression that luxury brands sell experiences, not just the product. Often, these experiences directly involve customers in product creation—also known as product customization.

Here’s why you should offer product personalization in your online store:

  • Increased conversion rates: Offering customizable products caters to customer preferences, improving the likelihood of completing a purchase. Neglecting to provide customization options may result in missed sales opportunities as customers seek personalized solutions elsewhere.

  • Higher customer satisfaction: Customers derive greater satisfaction from products they have a hand in creating. By allowing customization, businesses can ensure that each product aligns perfectly with the customer’s preferences, resulting in higher satisfaction levels.

  • Greater brand and customer loyalty: Customized products cultivate a deeper connection between customers and brands. When customers take part in designing their products, they are more likely to feel emotionally invested in the brand, leading to increased brand loyalty and advocacy.

  • Better customer insights: Offering customizable products provides valuable insights into customer preferences and behavior. By analyzing customization trends and feedback, businesses can better understand their target audience and tailor their offerings accordingly.

  • Personalized products set you apart: Providing customization options sets your shop apart from competitors and enhances your brand’s perceived value. Customers are drawn to personalized experiences, and offering customizable products distinguishes your shop as a destination for unique, tailored goods.

  • Increase in sales and profit margin: Custom products command higher demand, and customers are willing to pay a premium for personalized items, increasing sales and profit margins.

a white shirt and a hat on a rackSource: Printful

Ultimately, the joy of co-creation and the satisfaction of personalized products contribute to a positive customer experience and a stronger connection between customers and brands. Customization isn’t just about meeting customer needs—it’s about exceeding expectations and creating meaningful connections that drive long-term success.

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Get customized with Printful

With a print-on-demand service like Printful, diving into the world of selling custom products becomes fairly simple and hassle-free.

Selling your merchandise online becomes a breeze as you bid farewell to concerns about unsold items cluttering your storage space, heavy investments, and product fulfillment. This newfound freedom allows you to unleash your creativity by curating an entire line of products rather than being constrained to selecting just one or two.

Pick your favorites from 300+ products in our catalog and customize them to your liking for yourself or your store. With Printful, you can kickstart your dropshipping venture today from the comfort of your home.

Interested? Check out how to sell products your shoppers can customize with Printful.

a man standing in front of a screenSource: Printful

When working with Printful, you’ll gain access to our user-friendly design software that allows for endless creativity. Printful’s Design Maker offers an extensive library of clipart and graphics to customize your products with 712 fonts, 20,400+ clipart graphics, 3,100+ ready-made designs, and 550+ background graphics.

Creating custom products has never been easier. If you want to learn more about Printful’s customization techniques click here.

Become a master product customizer

Offering personalized and customized products is essential in today’s competitive landscape. Product customization makes you stand out and gain a competitive advantage—it engages your customers in product creation, increases the chances of repeat purchases, and fosters brand loyalty.

Everyone wants to stand out in today’s fashion culture, which puts customized items in high demand, often appearing in the trending products section.

With Printful by your side, you can create personalized products seamlessly with no upfront investment or order minimums. Give your customers a personalized experience with our print-on-demand solution, and start your online store today.

And that’s a wrap! Have fun customizing.


By Pauls Smiltiņš on Jun 17, 2024

Pauls Smiltiņš

Guest author

Pauls is a content writer with a background in the radio. He has a degree in communication sciences, and in his free time, Pauls loves to entertain crowds by playing live music on stage.

Pauls is a content writer with a background in the radio. He has a degree in communication sciences, and in his free time, Pauls loves to entertain crowds by playing live music on stage.