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Blog / Marketing tips / How to Grow Your T-Shirt Business: 8 New Strategies

Marketing tips

How to Grow Your T-Shirt Business: 8 New Strategies

How to Grow Your T-Shirt Business: 8 New Strategies
Sandra Ķempele

By Sandra Ķempele

13 min read

If you’re ready to take your t-shirt brand to new heights, you’ve come to the right place. 

In this blog post, we’ll explore why 2023 presents an exciting landscape for the t-shirt industry, and how you can ride the wave of current trends and market dynamics to boost sales and grow your t-shirt business.

From multichannel retailing to personalized t-shirt options, we’ve got the inside scoop on what it takes to make this your most successful year yet. Whether you’ve just started your t-shirt business or already have a loyal customer base, read on for 8 new strategies that will help you unlock awesome growth opportunities.

Why 2023 is a good time to grow your t-shirt business

This is an exciting time for running a t-shirt business. The market for t-shirts is growing every year, with the global revenue poised to reach over $50B by 2027.

t shirt revenue stats

Source: Statista

This upward trajectory shows that there’s room for market expansion and innovation. With changing consumer trends, rapid advancements in technology, and a focus on individual expression, there’s never been a better time to sell t-shirts online.

Let’s explore the reasons why 2023 is a prime moment to reach new heights with your ecommerce store.

Niche markets

New niche markets are popping up to cater to ever-changing customer interests. Whether it’s eco-friendly and sustainable t-shirts or niche fandom designs, people are increasingly looking for clothing items that rep their values and interests.

Selling t-shirts online using a print-on-demand service makes it easier than ever to target specific niche markets. With no order minimums, you can experiment with t-shirt design ideas quickly and cheaply to test out what’s a good fit for your target audience.

Demand for custom shirts

In recent years, customization and personalization have become major driving factors for ecommerce business growth, especially when it comes to custom clothing. Shoppers are looking for unique apparel items that reflect their personal style. The growing demand for custom t-shirts opens doors for an online t-shirt business to thrive by offering personalized options on your online store.

Print-on-demand options

Print-on-demand services have disrupted the t-shirt industry with seamless integrations, high-quality printing, and efficient order fulfillment. Platforms like Printful let you focus on designing and marketing while taking care of the production and logistics. This frees up time and resources, allowing you to invest more energy into creating designs.

Digital marketing channels

The digital landscape in 2023 offers a range of marketing channels and tools to promote your online t-shirt store. Social media platforms with features like live streaming, shoppable posts, and influencer collaborations provide fresh opportunities to directly engage with customers and sell t-shirts.

Let’s take shoppable posts as an example. Instagram users (that’s 2.3B people worldwide) can go from product discovery to purchase in just a few clicks. By tapping on a tagged t-shirt in a post, it’s easy to view product details and even proceed to make a purchase, creating a seamless, convenient shopping experience. 

Access to powerful analytics

This is also a great time for data-driven business growth. These days, ecommerce sites and social media platforms offer advanced, powerful analytics tools. For an online t-shirt business, it’s especially useful to gather data about customer preferences, buying patterns, and demographics.

With an online shop, you can typically see your bestselling products, average order value, and how your store is performing across all of your sales channels. Make the most of this data and turn it into valuable insights to guide your product development and marketing efforts.

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8 strategies to grow your t-shirt business

As a business owner, you know that standing out in a crowded marketplace is no easy task. While there’s no one-size-fits-all solution for a successful t-shirt business, some strategies have proven to be more useful than others. 

From limited edition series and multichannel retailing to personalization options, read on for a list of actionable strategies you can use for your own t-shirt business.

1. Develop additional sales channels

To maximize your reach, it’s a good idea to avoid having all your eggs in one basket. That’s where multichannel retailing comes into play. By expanding your presence across multiple platforms, you can tap into new audiences and make the most of different sales channels.

For starters, having additional sales channels will help you diversify your customer base. Whether you’re on established marketplaces like Etsy and Amazon or have your own website, each channel brings its own set of potential customers.

Also think about bringing your business to where your customers are. Social media platforms like Instagram, Facebook, and TikTok make it easy to shop directly from the app. In this way, social commerce helps you minimize friction between product discovery and purchase, leading to more sales and happier customers.

Another advantage? Multichannel retailing reduces your dependence on any single sales channel. For example, if your website experiences technical difficulties, you have other ways to generate sales and maintain a steady stream of revenue.

When it comes to managing several channels effectively, automation is your best friend. With print-on-demand services like Printful, you can seamlessly integrate your shop with different sales platforms. With just a few clicks, you can sync your t-shirt designs, set up product listings, and automatically fulfill orders.

2. Create limited edition and exclusive designs

First and foremost, limited edition and exclusive designs have the power to generate buzz and excitement. When customers know that a design is only available for a limited time or in small quantities, it creates a sense of urgency.

We recently caught up with Nadia the Artist about her experience running a successful ecommerce store. In her view, it’s important to make sure your customers feel like they’re part of an exclusive club, and selling products in limited quantities does just that. This way, customers want to own a special piece before it’s gone.

The anticipation and thrill surrounding limited edition designs can also drive word-of-mouth marketing. If your customers are excited about a product that’s in limited quantities, they’re likely to encourage their friends to buy now, rather than wait and miss out.

If you’ve been wanting to partner up with an artist, collaborating on a limited edition design on a t-shirt is a cool way to do that. Plus, there’s a lot to gain from the cross-promotion that comes with collaborations. Partnerships often bring in new audiences, can generate increased sales, and help with brand exposure. 

3. Offer sustainable and ethical options

In today’s consumer landscape, offering sustainable and ethical options has become more than just a trend. As a t-shirt business owner, incorporating these values can have a significant impact on your growth. Not only will you attract environmentally-conscious customers, but you’ll also build a reputation as a responsible business that genuinely cares about the planet and its people.

Consumers are more aware than ever of the consequences of their purchasing decisions. In fact, research on consumer values shows that 70% would change their shopping habits if they discovered that a brand wasn’t operating sustainably.

On the flip side, if you’re choosing organic materials for your t-shirts and prioritize ethical means of production in your supply chain, you position your t-shirt company as a brand that takes sustainability seriously. Plus, you can tap into a rapidly expanding market segment. Millennials and Gen Z, in particular, favor brands that align with their values and show authenticity. 

To build trust with your audience, be transparent about your sustainability initiatives. Make sure that your claims are backed by verifiable certifications or credible information to establish yourself as a trustworthy, responsible brand.

If you’re at the start of your sustainability journey, look around to see what others are doing to promote ethical practices. For example, Organic Basics is a fashion brand that pulls back the curtain and shares stories from inside their factories, as well as their choice of organic materials.

As consumers increasingly shop with ethical brands, offering sustainably-made options is not only the right thing to do for the planet, but it’s also a strategic move for your business.

Organic basics factories

Source: Organic Basics

4. Offer personalization options

You may already know that there’s a growing demand for custom t-shirts, especially in the world of ecommerce. But what does that mean for a t-shirt business looking to grow?

In short, personalization means giving customers the power to create unique designs or customize existing ones. It’s all about letting people add a personal touch to their shirts and make them one-of-a-kind. 

One way to offer personalization is with custom text additions. For example, customers can choose a message to be printed on the t-shirt. It could be their name, a funny quote, or a special message for a loved one. The possibilities are endless!

Another option is to encourage customers to upload their own images to be printed on the t-shirt. Depending on your niche market, they might send in a cute pet picture, a memorable vacation snapshot, or even unique artwork.

If you’re looking for some inspo, check out these custom t-shirts with kids’ drawings.

And customization doesn’t have to stop at the shirt itself. Attention to detail is key, so businesses can also offer customized packaging or extras like pack-ins, stickers, or small gifts to make the unboxing experience feel extra special. 

Learn more: 8 Customized Product Examples: Going Beyond the Ordinary

Remember, the goal is to make each customer feel like their t-shirt is made just for them. Customization adds that personal touch, making the t-shirt a unique expression of their personality and style.

5. Expand your product line

One effective strategy to tap into new markets is to expand your product line and go beyond t-shirts. This way, you can attract new customers who are interested in other products and increase your customer lifetime value.

While t-shirts may be your flagship product, not every customer may want to wear them regularly. A safe choice is to expand your offering with similar clothing items like hoodies, sweatshirts, and tank tops. Once you’re feeling confident, you can branch out to selling accessories, like phone cases, tote bags, or socks.

Going beyond t-shirt printing can help you increase your chances of getting noticed by shoppers who have different style preferences or seasonal needs. For example, swapping a t-shirt for a zip-up hoodie. This helps you connect with a new demographic and increase your customer base.

Having a wider product offering will also be welcome news to your repeat customers as you create more opportunities to shop at your store. Customers who already own t-shirts from your brand may be more likely to make extra purchases, like a pair of matching socks. By becoming a one-stop shop for their apparel needs, you strengthen your relationship with customers and boost their overall spending with your business.

How? Diversifying your product offer presents opportunities for cross-selling and upselling. When customers visit your t-shirt store, they may be enticed by complementary items or product bundles. This is a chance to increase your profit margins and drive immediate revenue.

t shirt and onesie bundle

A product bundle made of a t-shirt and a onesie. Source: White Rebbit Store

6. Collaborate with influencers and brand ambassadors

Whether you’re a large corporation or a small business, collaborating with influencers and brand ambassadors has become a powerful strategy for growing a business in today’s digital age. Let’s explore how influencer marketing can drive your business forward.

One of the biggest advantages of collaborating with influencers is the ability to tap into their established audience who have a loyal online following. 

For brands eager to grow, consider partnering with micro-influencers—they’re content creators with smaller audiences of anywhere from 10,000 to 50,000 followers. A micro-influencer serves a more niche audience, so you can get access to a small subset of a targeted demographic interested in your business. 

According to Forbes, micro-influencers have a higher conversion rate than influencers with larger audiences that can help brands boost their ecommerce sales. Despite their small followings, brands can extract great sales value. The highly visual nature of Instagram and TikTok makes them excellent choices for showing off clothing, so try to look for influencers on these platforms.

Influencer collaborations can also provide credibility for your t-shirt business. When an influencer endorses your products, it makes them more desirable in the eyes of their followers. This social proof can be invaluable in a competitive market, where consumers are more likely to trust recommendations from individuals they look up to.

What’s more, influencers are skilled at producing visually appealing, attractive content. When working together, you gain access to high-quality images and videos featuring your t-shirts. You can repost this content on social media or even share it on your website. 

influencer marketing

Source: Instagram

Finally, consider collaborating with a brand ambassador for a more long-term, personal relationship. Typically, brand ambassadors are people who genuinely love your brand, have been customers themselves, and are eager to actively promote your brand on an ongoing basis. 

As the face and voice of your business, brand ambassadors should clearly embody your values and lifestyle. At best, brand ambassadors can provide valuable feedback, product insights, and engaging content, fostering a strong sense of community around your brand.

7. Make the most of user-generated content

Here’s the thing: people trust the opinions of their peers more than traditional advertising. So when a customer shares their positive experience with your product, it creates a more authentic endorsement than a polished, high-quality ad could ever do. 

User-generated content (photos, videos, or reviews) humanizes your brand and shows that real people are loving your products. It’s also useful for attracting new customers, as you build trust and credibility. 

To make the most of it, feature your stellar reviews on your website and highlight them on social media. If a customer tags your brand in their post, engage with it–comment, like, and share it further! 

This content is often more relatable and engaging to your audience than professionally curated images. Plus, images and videos taken by customers provide a continuous stream of fresh content for your marketing efforts. This way, your target audience can see your products in real-life situations, helping them to visualize themselves wearing your t-shirts. 

user generated content website

Source: Monki


Another plus? Monitoring and engaging with user posts helps you gain valuable insights into their preferences. Reviews, in particular, offer direct feedback on product quality, sizing, and customer satisfaction. But even images can be a good tool to show you how a t-shirt fits different people. This feedback loop helps you to continuously improve your products and build a stronger brand.

If you want your business to be relevant, staying on top of trends is a must. Trending topics, whether they’re related to pop culture, events, or social movements, generate buzz and start conversations. If you’re successful at creating relevant t-shirt designs that capture the essence of these trends, your brand becomes part of a larger cultural conversation.

Your whole t-shirt collection shouldn’t be trend-based, but adding a couple of new, fashionable pieces now and again can put your brand on the radar. When adding popular themes and cultural moments into your designs, you tap into the collective interests of your target customers.

Even though t-shirt design trends come and go, your business can gain a lot of traction by responding to pop culture phenomena. If you’re able to quickly identify trends, you can become a  go-to destination for the latest, most sought-after t-shirt designs.

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Ready to reach new heights with your t-shirt business?

In this blog post, we’ve covered everything from limited edition designs to product line expansion, giving you a solid foundation to propel your t-shirt business forward.

Now, it’s time to roll up your sleeves, embrace innovation, and put these strategies into action. For most businesses, success doesn’t happen overnight, so stay focused, be adaptable, and keep experimenting with what works best for you.

As you embark on this growth journey, stay connected to your audience, listen to their feedback, and continuously refine your offerings. Building a loyal customer base takes time, but by delivering unique value, you’ll eventually create brand advocates who will spread the word and fuel your growth.

We hope these strategies have ignited a fire within you to take your t-shirt business to new heights. The road may have its twists and turns, but with passion, perseverance, and a touch of creativity, there’s no limit to what you can achieve.

Good luck, and may your t-shirts be bestsellers! 


By Sandra Ķempele on Dec 2, 2023

Sandra Ķempele

Guest author

Sandra is a freelance writer and educator with a background in art and communication. She holds an MA in Art Museum and Gallery Studies, and in her free time enjoys reading, museum visits, and outdoor adventures.

Sandra is a freelance writer and educator with a background in art and communication. She holds an MA in Art Museum and Gallery Studies, and in her free time enjoys reading, museum visits, and outdoor adventures.