Blog / Style & trends / Top 11 TikTok Stats to Know in 2025: Growth, Revenue & Trends
Blog / Style & trends / Top 11 TikTok Stats to Know in 2025: Growth, Revenue & Trends
For the past few years, TikTok has undeniably been the name on everybody’s lips. Even if you’re still one of the rare people who hasn’t downloaded the TikTok app, you’ve definitely seen a fair share of video content originating from TikTok on your other social networks, and you probably have a pretty good idea of how TikTok works.
To put it bluntly, TikTok is almost unavoidable. That’s why we thought it would be pretty useful to do a bit of a deep dive into the world of TikTok and see what really makes it tick (tock).
In this article, we’ll explore some of the most important TikTok usage statistics you need to know.
From revenue numbers to demographic data, these statistics will illustrate just how quickly TikTok burst into the social media scene, where it might be heading in the future, and what an impression it has left on our content consumption habits.
While it might seem that TikTok just exploded into our consciousness out of nowhere, it’s not really true. Before we dive into the numbers, let’s look at where TikTok originated and what its road to success was like.
TikTok is a social media platform focused on short-form video creation and sharing, released to the global market in 2017. While short video-sharing apps were nothing new in 2017—other popular apps like Vine or Musical.ly already existed—TikTok managed to fill a gap in the market by expanding internationally not long after Vine’s demise and acquiring Musical.ly upon its global expansion.
Source: Pexels
TikTok is owned by ByteDance, a Chinese company that has released other video-based social media apps, like CapCut. ByteDance also owns Douyin, a Chinese version of TikTok released to the public in 2016.
After expanding globally, the TikTok platform saw explosive success, especially during the pandemic. The number of TikTok downloads and TikTok users worldwide skyrocketed in 2020 and 2021. However, that success has come with a fair share of controversy, mainly about data security.
Let’s take a quick look at 2 hot topics for TikTok users worldwide.
You’ve probably heard about the TikTok ban. Yes, there’s a chance TikTok will be banned in the US. In April 2024, a bill approving the sale of TikTok made its way from the Senate to the White House. The bill requires that TikTok be sold off from ByteDance, its Chinese parent company, or prohibited in the US.
Source: Unsplash
While this move would impact all TikTok users in the US, it’s a bit too early to panic about it. TikTok downloads are still possible in the US and will likely remain so for quite some time since TikTok has sued the federal government. These kinds of issues can take months, if not years to resolve.
With all the controversy and competition, you might ask yourself: is it worth selling on TikTok, and is it a good platform for business? The answer is a resounding yes. While TikTok is no stranger to controversy, that hasn’t impacted its value for small business owners.
In fact, TikTok is a great platform to sell on. It has the highest average time spent on the app among other popular social media networks and an unusually high average engagement rate of 2.65%. This means that people use TikTok longer than other social media networks, and a higher engagement rate means they’re more likely to interact with your content.
Alright, what are we waiting for? Let’s jump into our list of the most interesting TikTok statistics.
Over the last year, TikTok reached a milestone of 1.9B users worldwide. In 2021, that number was 1.4B, which means that the TikTok user base has seen an increase of around 40% in just 3 years.
TikTok itself forecasts enduring popularity and user growth for the platform, predicting that the social media app will reach 2.3B users by 2029. However, recent insights imply that TikTok usage has slowed down over the past 2 years. As the momentum of TikTok users worldwide slows down, the question of TikTok’s future user growth remains open.
Source: Statista
Although TikTok and its parent company, ByteDance, generally don’t disclose financial numbers and like to keep their cards close to the vest, we do have some info on how the companies are performing financially. In March of this year, Financial Times reported that TikTok has reached record revenue numbers in the US, racking up $16B in sales in the US alone.
In addition, ByteDance on the whole saw $120B in sales, a 40% year-on-year increase. In comparison, Meta reported $135B in revenue, up by 16% since 2022. This means ByteDance could potentially overtake Meta as the most profitable social media company.
Source: Financial Times
According to Statista data, TikTok is the fifth most popular app in the world in terms of monthly active users. With 1.5B monthly users worldwide, TikTok falls behind several social media giants.
Instagram and WhatsApp, both owned by Meta, take third and fourth place, each with 2B users. Then comes YouTube in second place, with 2.5B monthly active users. Facebook takes the undisputed first place with just a little over 3B monthly active users worldwide.
TikTok is also the most popular Chinese-owned app—WeChat and Douyin, the other two most used social networking apps, lag behind with 1.3B and 755M monthly active users, respectively.
Source: Statista
Whether it’s TikTok ads or organic content, it’s clear that TikTok gives small business owners a chance to connect with their target audience on a different scale.
According to the 2024 TikTok Economic Impact Report, TikTok has actually made a huge difference for small and medium businesses, also known as SMBs, in the US. Over 7M businesses use TikTok to advertise their products, and according to TikTok statistics, small business owners report seeing an 88% increase in sales after promoting their products or services on the TikTok app.
Source: TikTok
Globally, TikTok users spend around 95 minutes watching TikTok videos every day, which is more than any other major social media network. To compare, Instagram gets an average time of 62 minutes of their users’ day, whereas X, formerly known as Twitter, gets around 30 minutes.
In the US, the numbers differ, slightly. On average, TikTok users in the US spend around 53.8 minutes of their day watching TikTok videos. Even so, TikTok remains the app where Americans spend the most time, followed by YouTube and X.
Source: BackLinko
As TikTok’s growth stalled last year, Instagram gained extra traction and surpassed TikTok in new app downloads, making TikTok the second most downloaded app in the world in 2023. Over 2023, Instagram’s app downloads saw a 20% year-over-year increase, reaching 768M downloads. TikTok downloads, however, experienced a much more modest growth of 4%, with 733M apps downloaded worldwide.
Source: Financial Times
Which part of the world has the largest TikTok audience? Data on TikTok usage in countries worldwide shows that the platform has 296M active users from Asia and the Pacific region. The Middle East and Africa aren’t far behind, with 233M users. Latin America takes third place with around 189M users.
In comparison, when it comes to global audiences, the US and Europe don’t make up such huge numbers. North America, Western, Central, and Eastern Europe together make up around 315M users, which is just about 30% of the active TikTok user base. Asia, the Middle East, and Africa, on the other hand, make up an impressive 51% of the overall active TikTok audience.
Source: BackLinko
Many of us are probably utterly convinced that the number one target audience for TikTok is Gen-Z users—young, trendy people with lots of time to spare for watching and creating short-form video content. Well, that’s only half-true.
In 2022, during the height of TikTok’s popularity, social media users aged 18–24 made up the majority of regular TikTok users. However, in 2024, that group has declined, with 25–34-year-olds taking the reins of TikTok’s audience. This means TikTok was wildly successful in attracting young users in the early 2020s, but that might not really be the case in the future.
Source: Backlinko
Did you know you don’t have to religiously watch TikTok videos to keep up with the latest trends? You can easily view trending hashtags, popular categories, videos, and songs on the TikTok Creative Center website. For example, you can look at what songs have been the most popular for mobile users over the past 4 months.
In the US, Million Dollar Baby by Tommy Richman, Nasty by Tinashe, and Not Like Us by Kendrick Lamar have been at the top for the past 4 months. You can also get more detailed TikTok statistics for each song by clicking on See analytics.
Source: TikTok
For example, Nasty by Tinashe has been most popular with the 18–24-year age group and was widely used in brand advertisements. It’s also clear that the US, Australia, and Greece have been the top regions showing increased interest in this song.
Source: TikTok
Shopping is a major feature of Douyin, the Chinese version of TikTok. It would make sense that the same could translate for global audiences as well, however, it hasn’t been all roses for TikTok Shop.
American users report being rather wary of TikTok shopping features—awareness is high, but only 31% of TikTok users have bought something from TikTok Shop. A further 28% say they’ve never even opened the feature, although they’re aware of it.
Source: Pexels
One issue could be that relatively many American users (around 40%) find TikTok Shop less trustworthy than other ecommerce platforms. Another reason could be that Americans use TikTok for entertainment and DIY purposes rather than for shopping.
But, if you’re researching how to make money on TikTok or how to sell merch on TikTok, don’t be discouraged. TikTok Shop is a relatively new feature, so it might just take some time for consumers to get used to it.
Valuable read: What to Sell on TikTok Shop: Surefire Bestsellers
According to the most recent data from 2024, 54% of TikTok users were male, while around 45% were female. When it comes to the 2 largest user age groups, 18–24-year-olds and 25–34-year-olds, data shows that 17.3% of TikTok accounts belong to women aged 18–24, while 18.9% belonged to men of that same age group.
Source: Statista
For the 25–34-year-old group, the difference is a bit more drastic. Only 14.6% of TikTok platform users were women aged 25–34, while 19.3% were men in that same age bracket.
Whether you’re a journalist looking for reliable information about all things ecommerce or you’re planning on creating your business—using dropshipping or starting a clothing brand—and want to do some research beforehand, you’ve come to the right place.
You’ll find valuable information about digital marketing, apparel, and design trends on the Printful Blog. We regularly update our blog with the most relevant articles on a variety of ecommerce-related subjects. For example, if you’re looking for similar articles like this, you can check out Etsy statistics or dropshipping stats.
Source: Printful
If you’re more of a visual learner, feel free to check out our YouTube channel, too. You’ll find tons of useful video content on how to perfect your marketing strategy, how to create a print-on-demand business, how to best use social media when promoting products, and much more.
While TikTok statistics show that the app’s explosive growth has somewhat slowed down, TikTok is still undeniably one of the most popular social media platforms in the world. This means TikTok can be a great tool in your marketing strategy.
And more than that—learning how to use TikTok for ecommerce can open up a valuable new selling channel for your business. If you want to succeed on TikTok, remember to know your audience and carefully follow the most relevant trends.
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Ilze Elizabete Strazda
Guest author
Ilze Elizabete is a freelance writer with a background in law and international relations. In her free time, Ilze is an avid reader and painter.
Ilze Elizabete is a freelance writer with a background in law and international relations. In her free time, Ilze is an avid reader and painter.
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10 min read Oct 11, 2024
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