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If you follow the latest TikTok statistics, you’ll know the platform is far more than a place for viral dances and trending sounds.
With nearly two billion monthly active users worldwide, the app has become a major force in social media and eCommerce, shaping how people discover products and brands.
But the real story lies in the numbers behind this growth. To understand what’s driving it, this article brings together the latest TikTok statistics from 2025 and 2026 to help you better grasp the platform’s impact today.
Key takeaways
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TikTok has around 1.9 billion monthly active users, making it one of the most popular social networks worldwide.
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Approximately 23 million TikTok videos are uploaded to the app every day, keeping the platform constantly filled with new content.
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Users spend an average of 1 hour and 37 minutes per day on TikTok, highlighting the strong appeal of short-form video.
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TikTok Shop attracted about 71.4 million shoppers in 2025, underscoring the platform’s rapid growth in social commerce.
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TikTok generated over $14 billion in revenue in the first half of 2025, driven mainly by advertising and in-app purchases.
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TikTok’s average engagement rate reached about 3.7% in 2025, significantly higher than that of most other social media platforms.
What is TikTok?
TikTok is a social media platform centered on short-form video creation and discovery. People publish entertaining, educational, and promotional clips, while viewers explore personalized feeds filled with recommended content.
Since launching internationally in 2017, the TikTok app has grown into one of the most popular social networks worldwide. Its discovery-driven format helps TikTok creators and brands reach a diverse user base without needing a massive following.
Source: Pexels
When did TikTok become popular?
The platform’s breakout moment came between 2019 and 2020, when short-form video began to dominate social media.
Pandemic-related lockdowns accelerated its adoption, as both creators and audiences spent more time watching and sharing videos online. Viral challenges, creator collaborations, and algorithm-driven discovery helped attract not only Gen Z users but also older demographics.
Since then, TikTok has become one of the world’s most popular social networks, shaping music trends, memes, and pop culture.
Read also: Marketing to Gen Z, according to Gen Z
Is it worth selling on TikTok in 2026?
It’s absolutely worth it to sell on TikTok in 2026. TikTok’s mix of short-form video, creator recommendations, and algorithm-driven discovery makes it easy for products to go viral overnight.
Instead of actively searching for products, users often discover them organically while scrolling, with curiosity quickly turning into purchase intent.
Below, we’ll explore key TikTok stats that highlight the platform’s influence on user behavior and eCommerce.
Key TikTok statistics every business should know
From global TikTok user numbers to average time spent and engagement trends, these TikTok stats highlight why the platform has such a strong online presence.
How many people are on TikTok today?
As of October 2025, around 1.9 billion people use TikTok each month, making it the fifth most popular social network. That’s a significant portion of internet users who regularly open the app.
This massive reach also powers TikTok’s creator economy, where influencers turn viral clips into brand partnerships, product launches, and revenue from features like virtual gifts during livestreams.
As a result, TikTok has become a major driver of social commerce, online trends, and product discovery worldwide.
How many people have TikTok in each country?
By the end of 2025, the countries with the most monthly active TikTok users are:
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United States – 136 million
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Indonesia – 108 million
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Brazil – 91.7 million
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Mexico – 85.4 million
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Pakistan – 66.9 million
These TikTok user statistics show how popular the social media platform is worldwide. While North America has a large audience, a significant portion of active TikTok users come from Asia-Pacific, Latin America, and the Middle East.
These figures also explain why TikTok challenges and trends often gain traction across multiple markets simultaneously.
How many videos are uploaded to TikTok every day?
Around 23 million videos are uploaded to TikTok each day, based on estimates of around 16,000 uploads per minute. With millions of TikTok influencers and creators sharing new clips daily, users always have fresh videos to discover in their feeds.
With so much content competing for attention, timing plays an important role. Posting when your audience is most active can help your videos stand out and reach more viewers.
How much revenue does TikTok generate?
TikTok generated about $7.05 billion in revenue in Q1 2025 and $7.29 billion in Q2 2025, reflecting steady growth.
Most of TikTok’s revenue – about 77% – comes from advertising. The rest is driven from Shop features and in-app purchases, including virtual gifts and creator subscriptions.
Read more: How to make money on TikTok: Complete creator guide
Is TikTok still popular in the US?
As of 2025, around 37% of American adults use TikTok, highlighting the platform’s strong position among the most popular apps in the US.
This widespread adoption explains why discussions around a possible TikTok ban have attracted so much attention. With millions of monthly active users, any restrictions could affect a large share of American adults who monetize their content or sell on TikTok Shop.
Source: PewResearch
Which countries have the highest TikTok penetration?
TikTok penetration means the percentage of a country’s population that uses the platform.
As of October 2025, Saudi Arabia (154.3%) and the United Arab Emirates (134.6%) recorded the highest reach among adults aged 18 and older. These figures highlight TikTok’s strong presence in the Middle East, where the app is one of the most widely used social media platforms.
These unusually high percentages are possible because some users manage multiple TikTok accounts or access the platform across multiple devices.
Source: Statista
How many people use TikTok Shop for online purchases?
About 71.4 million people made a purchase through TikTok Shop in 2025, a 24.5% increase from the previous year.
For entrepreneurs exploring TikTok for small businesses, TikTok Shop offers a powerful way to reach potential customers. Brands can sell products directly within the app, letting viewers purchase items they discover in videos or live streams without leaving the platform.
When products appear naturally in posts, curiosity often turns into impulse purchases.
Source: Pexels
Is TikTok Shop popular in the US?
TikTok Shop has quickly become a major player in the US. In 2025, TikTok’s market share in social commerce reached 18.2%, generating about $15.82 billion in sales.
These TikTok growth statistics show how effectively the app blends entertainment with shopping. Instead of searching for products on traditional eCommerce sites, users often discover items while watching TikTok videos, livestreams, or creator recommendations.
Source: Emarketer
How many users does TikTok have in the UK?
The UK has about 24.8 million TikTok users, giving the platform a strong foothold among other platforms in the country.
The app’s popularity is also evident in shopping trends. During Black Friday 2025, TikTok Shop in the UK recorded its highest sales day ever, with 27 items sold every second at peak demand.
Overall sales during the Black Friday and Cyber Monday period also rose by 50% compared with the previous year, while shopper numbers grew by 28% over the same period.
How important is TikTok for small businesses?
According to a 2025 survey, TikTok is important to 89% of small businesses.
One reason is how easily brands can build visibility using existing content and creative storytelling. Even small accounts can reach large audiences thanks to the evolving TikTok algorithm, which often pushes posts to people who have never seen the brand before.
With creator partnerships, trending content formats, and solid TikTok advertising performance, smaller brands can compete with larger companies without a huge marketing budget.
Read more: How to promote products on TikTok: Proven strategies for success
What are the most popular products on TikTok Shop?
The most popular categories on TikTok Shop, ranked by number of ad creatives, include:
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Perfume
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T-shirts
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Phone cases, screen protectors, and stickers
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Lipstick and lip gloss
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Women’s trousers
The number of ad creatives reflects how many promotional videos brands and creators have produced for a product. A higher count usually indicates stronger demand and competition, as more sellers invest in promoting that item.
How to start a TikTok Shop without handling inventory or fulfillment
Want to start a TikTok Shop without handling inventory or fulfillment? Printful connects seamlessly with the platform, making it easy to launch your brand with minimal risk.
Here’s how it works:
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Sign up for Printful for free – you only pay when you make a sale.
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Connect Printful to TikTok Shop in just a few clicks.
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Choose a product from the Catalog with over 483 options, including apparel, accessories, and home decor.
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Add your logo, artwork, or photo using the Design Maker, or customize with built-in clipart, templates, and fonts.
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List your product and start selling.
Printful handles production, packing, and shipping, so you can focus on creating content and growing your brand on TikTok.
Read more: What to sell on TikTok Shop: Best-selling categories
How much do users engage with recommended TikTok videos?
Research analyzing 9.2 million recommended videos from 347 TikTok users found that viewers watch about 55% of videos to the end. So while users frequently scroll through their feeds, a significant share of recommended content still holds their attention.
The same study also found that 30-50% of the first 1,000 videos shown to users were based on predicted interests. In other words, the algorithm often prioritizes content similar to what people have already watched or interacted with.
Together, these findings show how the app balances personalization with discovery – keeping users engaged with relevant short-form videos while introducing new TikTok accounts and topics into their feed.
Source: Unsplash
What is the average time spent on TikTok per day?
The average time spent on TikTok is 1 hour and 37 minutes per day, making it one of the most engaging social media platforms today.
Daily time on TikTok has increased significantly over the past few years. In 2019, users spent around 27 minutes on the app. By 2025, the average time spent had more than tripled, showing how deeply short-form video has become part of everyday social media habits.
Source: Exploding Topics
What is TikTok’s average engagement rate?
In 2025, TikTok’s average engagement rate reached about 3.7%, up from 2.5% the previous year.
Compared with other social media platforms, TikTok posts achieve significantly higher engagement rates. The average TikTok post generated about 3,492 likes, 50 comments, and 248 shares, far surpassing the typical interactions seen on Instagram, Facebook, or X.
Source: SocialInsider
Is TikTok the most downloaded app in the world?
TikTok remains one of the most downloaded apps globally, even though it no longer holds the top spot.
In 2025, the marketing intelligence platform AppTweak recorded 545.8 million TikTok app downloads, placing it third worldwide behind apps like ChatGPT (845.3 million) and Instagram (762.3 million).
Source: AppTweak
Which age demographics use TikTok the most in the US?
In the US, TikTok demographics skew toward younger audiences, but the exact share varies significantly by age group:
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63% of users under 30 use TikTok
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44% of users aged 30-49
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30% of users aged 50-64
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12% of users aged 65 and older
YouGov’s 2026 data also shows an interesting stat: among younger users who discover products through influencers, 25- to 34-year-olds make up the largest share (29%), followed by 18- to 24-year-olds (21%).
Older groups also play a role in product discovery:
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35-44 years – 19%
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45-54 years – 14%
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55+ years – 16%
These TikTok marketing insights prove that the platform now connects products with multiple generations, perfect for brands looking to reach a wider audience.
What is the gender distribution of TikTok users?
Male users make up the majority of TikTok demographics. As of 2026, about 54.6% of TikTok users are men, while 45.4% are women.
Looking deeper into age groups, the largest single segment on the platform is men aged 25-34, who account for 23.6% of all TikTok users. Women in the same age group represent 16.7% of the audience.
On the other hand, older age groups are much smaller. Users aged 55 and over make up the smallest share of the platform’s audience, with 4.2% male and 4.3% female users.
Source: Exploding Topics
What’s trending on TikTok?
TikTok video trends change constantly, which is why creators and brands often rely on tools like the TikTok Creative Center to stay up to date.
This tool highlights the most popular TikTok users, as well as trending products, hashtags, and songs. It allows creators and marketers to quickly identify emerging TikTok trends for businesses and align with what audiences are engaging with.
By selecting See analytics, you can explore deeper insights, such as popularity by country and user demographics.
Source: TikTok
Discover more eCommerce statistics with Printful
Looking for more insights about online business, marketing, and product trends? The Printful Blog regularly publishes guides, tutorials, and statistics to help entrepreneurs sell online with Print on Demand.
You’ll find resources on topics like product ideas, design trends, and social media marketing, along with data-driven articles such as Etsy statistics and other dropshipping stats.
Prefer video content? Check out the Printful YouTube channel, where we share practical tips on building a print-on-demand business, creating products, and promoting them effectively online.
Grow your business with TikTok
These TikTok statistics have shown you what the platform is capable of. With millions of users watching short-form videos every day, brands have a unique opportunity to reach new audiences and turn attention into sales.
If you want to sell on TikTok without the hassle of managing production or inventory, Printful makes it simple. Create custom products, connect your store, and let us handle fulfillment while you focus on content and growing your brand.
Read next: TikTok metrics you should be tracking
Maisha is a content writer with 6+ years of experience in turning complex topics into clear, search-optimized content. She believes readability always wins, no matter how SEO trends shift. Outside of writing, she’s usually trying new recipes (but never following them), watching niche YouTube videos, or planning food-fueled adventures.
