There have never been more ways to start an online clothing business: dropshipping, white label products, private labeling, print-on-demand . . . and the list goes on. But with so many options that differ just slightly, there’s room for confusion.
This article will give you insight into:
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The difference between white label clothing and private label clothing
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The pros and cons of each
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White label clothing examples
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How to start a white label clothing business with Printful
What is white label clothing?
White label clothing is apparel produced by one company but designed or rebranded and sold by another business under its own brand name. This allows sellers to offer custom-designed products without holding inventory or owning the production process. For example, if you partner with a print-on-demand company like Printful, you can design apparel, accessories, and other products, and sell them under your brand without Printful’s name appearing anywhere.
Valuable read: White Label Business Opportunities: From Apparel to Home Decor and Beyond
White label vs. private labeling
White-label clothing involves garments made by a third-party manufacturer, which retailers can customize with their own branding. This approach is more affordable and faster for launching a clothing brand. In contrast, private label clothing also uses product blanks but involves a more collaborative process with the manufacturer, allowing sellers to have more input in the base product’s design. The key difference is the level of customization and involvement with the manufacturer, with private labeling offering more hands-on control over product creation.
Valuable read: Private Label Dropshipping: What It Is and What to Sell to Succeed
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