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Running an online store means there’s always another sales moment just around the corner, and the best way to stay on top of it all is with a solid plan. That’s why we put together this eCommerce holiday calendar for 2026. It’s packed with the biggest retail holidays, fun niche celebrations, and all the little moments you can turn into big wins.
Think of it as your cheat sheet for ensuring you never miss a chance to launch a promo, drop a new product, or capitalize on a trending day your audience already loves. Keep it handy, plan ahead, and make every month a sales opportunity.
Download your eCommerce holiday calendar 2026
Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass.
eCommerce holidays in Q1
January
January 1 – New Year’s Day
Relevant for: All eCommerce businesses
Launch fresh-start promotions, limited-time offers, and seasonal collections as shoppers set goals and reset their routines after the holidays.
January 13 – National Sticker Day
Relevant for: Lifestyle brands, artists, creators
Highlight sticker collections, bundles, or design drops. Great for low-cost add-ons that boost average order value.
Read more: 42 Custom sticker ideas
January 15 – National Hat Day
Relevant for: Apparel and accessories sellers
Promote beanies, caps, and embroidered hats. Showcase customization options for trend-driven shoppers.
Read more: 15 Trending hat embroidery ideas to wow your customers
January 21 – National Cheesy Socks Day
Relevant for: Apparel brands, gift shops
Spotlight fun or novelty sock designs. Ideal for upsells and themed collections.
Read more: 13 Creative sock design ideas
February
February 2 – Groundhog Day (US)
Relevant for: US-based lifestyle brands
Create playful social media posts or limited-time “early spring” promos.
February 6 – National Wear Red Day (US)
Relevant for: Apparel brands, US sellers
Encourage red-themed outfits and highlight product collections tied to heart health awareness.
February 8 – Super Bowl Sunday (US)
Relevant for: Sports, lifestyle, and gift sellers
Promote football-themed home decor, watch party gear, or last-minute accessories. It’s a great moment for real-time social engagement.
February 14 – Valentine’s Day
Relevant for: All eCommerce businesses
Push personalized gifts, apparel, and accessories. Start promotions by mid-January to capture early shoppers, and offer bundle deals to increase your average order value.
Read more: Lovely marketing ideas for Valentine’s Day
February 16 – Presidents’ Day (US)
Relevant for: US sellers
Feature long-weekend sales, seasonal bundles, or winter clearance events.
March
March 3 – World Wildlife Day
Relevant for: Animal and nature-themed brands
Add some fun animal-themed graphics to your store and share content to raise awareness for endangered species.
March 6 – National Dress Day
Relevant for: Apparel and fashion sellers
Promote dress collections, highlight seasonal styles, or run limited-time offers to inspire shoppers planning spring wardrobes.
Read more: Design your own dress
March 8 – International Women’s Day
Relevant for: All eCommerce businesses
Feature a women’s empowerment collection, spotlight women-led brands, support charitable causes, or share empowering messages. Keep promotions meaningful and aligned with your brand values.
March 15 – Mother’s Day (UK)
Relevant for: UK-focused sellers
Promote sentimental gifts, personalized items, or curated bundles. Remind customers to shop early for on-time delivery.
Read more: 10 Must-try Mother’s Day marketing ideas
March 17 – St. Patrick’s Day (US, CA, Ireland)
Relevant for: Global brands
Feature green-themed designs, novelty apparel, and festive accessories. Great for playful seasonal campaigns and quick-selling themed drops.
Read more: 5 St. Patrick’s Day marketing ideas
March 20 – First Day of Spring
Relevant for: All eCommerce businesses
Launch spring collections, refresh product imagery, or promote outdoor-friendly items as shoppers transition into warmer weather.
Read more: 34 Spring products to sell online
eCommerce holidays in Q2
April
April 1 – April Fools’ Day
Relevant for: All eCommerce businesses
Create lighthearted campaigns, playful posts, or surprise deals that entertain your audience while staying aligned with your brand values.
April 5 – Easter Sunday
Relevant for: Lifestyle, gift, and family-oriented brands
Promote spring-themed collections, thoughtful gifts, or family-focused items.
April 10 – National Sibling Day
Relevant for: Gift, apparel, and personalized product sellers
Promote matching sets, personalized gifts, or sentimental items that celebrate sibling relationships.
April 11 – National Pet Day
Relevant for: Pet brands, lifestyle sellers
Highlight pet accessories, custom bowls, portraits, or themed collections in your store and on social media.
April 22 – Earth Day
Relevant for: Eco-minded brands
Highlight sustainable products, responsible production practices, or environmental initiatives. Shoppers respond well to transparent messaging that reflects authentic values.
Read more: 5 Eco-friendly products to sell
May
May 1 – Space Day
Relevant for: Art, print, and novelty sellers
Feature astronomy-inspired artwork, cosmic designs, or themed accessories. Promote with creative marketing campaigns focused on imagination, exploration, and bold visual storytelling.
May 10 – Mother’s Day (US, EU, CA, AU)
Relevant for: Global gift sellers
Offer personalized gifts, sentimental items, or curated bundles. Encourage early shopping to ensure timely delivery, as this remains one of the biggest gifting moments of the year.
Read more: 55 Mom shirt ideas
May 16 – National Love a Tree Day
Relevant for: Eco-friendly brands
Highlight nature-inspired designs, botanical themes, or sustainability messaging. Create marketing campaigns that focus on environmental appreciation and conscious consumer choices.
May 18 – Victoria Day (CA)
Relevant for: Canadian sellers
Use this long weekend to launch summer kickoff collections or seasonal promotions. Many shoppers look for outdoor, travel, or warm-weather product ideas.
May 25 – Memorial Day (US)
Relevant for: US sellers
Share mindful, respectful messaging while offering early-summer sales. Customers often use this federal holiday to shop for outdoor gear, apparel, or seasonal essentials.
June
June 5 – World Environment Day
Relevant for: Eco-focused or sustainability-driven brands
Curate a collection of eco-friendly products, emphasize conscious production, or share your brand’s environmental commitments. Customers often engage strongly with transparent, values-driven campaigns.
June 5 – National Doughnut Day
Relevant for: Food, novelty, and lifestyle sellers
Promote doughnut-themed designs, fun graphics, or sweet-inspired collections. This day works especially well on social media with playful, shareable content.
June 14 – American Flag Day (US)
Relevant for: US sellers
Highlight patriotic designs, summer apparel, or warm-weather accessories. Many brands use this day to preview upcoming Independence Day collections.
See more: Design your own flags and signs
June 19 – National Flip Flop Day (US, UK, CA)
Relevant for: Summer, travel, and lifestyle brands
Promote beachwear, sandals, warm-weather apparel, or vacation-themed collections.
See more: Design flip flops with Printful
June 21 – Father’s Day (US)
Relevant for: US gift sellers
Offer personalized gifts, practical items, or meaningful apparel designed for dads. Encourage customers to shop early and explore curated bundles.
Read more: Custom Father’s Day t-shirt ideas
June 21 – First Day of Summer
Relevant for: All eCommerce businesses
Launch summer collections, update product imagery, or promote outdoor-focused items. Seasonal refresh messaging performs strongly across all marketing channels.
June 21 – International Yoga Day
Relevant for: Wellness, fitness, and lifestyle brands
Spotlight activewear, yoga mats, meditation-inspired designs, or calming content. Ideal for campaigns centered on health, balance, and mindful living.
See more: Yoga products to add to your store
June 1-30 – Pride Month
Relevant for: Apparel, accessories, lifestyle, and cause-driven POD sellers
Celebrate identity with inclusive designs, Pride apparel, and supportive messaging. Authentic collaborations or donations to LGBTQ+ advocacy groups can customer trust and solidify your brand’s values.
Read more: 15+ Pride Month shirt ideas
eCommerce holidays in Q3
July
July 1 – Canada Day
Relevant for: Canadian sellers
Promote patriotic designs, summer apparel, or outdoor accessories. Many customers shop for warm-weather items and event-themed gear during this national celebration.
July 4 – Independence Day
Relevant for: US sellers
Highlight patriotic collections, summer apparel, or backyard-friendly products. This holiday typically drives strong engagement for seasonal bundles and outdoor essentials.
Read more: 10 Independence Day marketing campaign ideas
July 5 – National Bikini Day (CA)
Relevant for: Swimwear and summer lifestyle brands
Feature swimwear collections, beach accessories, or vacation-ready bundle deals. Shoppers often look for seasonal updates as mid-summer temperatures rise.
See more: Printful’s bikini collection
July 19 – National Ice Cream Day
Relevant for: Lifestyle brands, novelty shops, summer-themed sellers
Feature ice-cream designs on apparel, drinkware, or accessories. Use playful summer messaging to drive impulse purchases and seasonal engagement.
July 30 – International Day of Friendship
Relevant for: Gift and lifestyle brands
Promote friendship-themed products, matching items, or personalized gifts. Many brands lean into thoughtful messaging centered on connection, appreciation, and community.
August
August 2 – American Family Day
Relevant for: US family-focused brands
Highlight family-themed gifts, matching apparel, or photo-friendly items. This day is great for social media campaigns centered on togetherness and shared experiences.
August 8 – International Cat Day
Relevant for: Pet brands, lifestyle sellers, custom gift shops
Promote cat-themed apparel, accessories, or custom pet portraits. Encourage customer photos to increase engagement and highlight personalization options.
August 9 – National Book Lovers Day
Relevant for: Book, stationery, and creative brands
Showcase reading-themed designs, journals, bookmarks, or literary accessories. Ideal for promotions targeted at educators, writers, or avid readers, especially as they’re preparing to head back to school.
August 19 – World Photography Day
Relevant for: Artists, photographers, and print sellers
Promote prints, wall art, or photography-inspired products. Strong opportunity for visual storytelling on social media platforms like TikTok and Instagram.
August 26 – International Dog Day
Relevant for: Pet brands, lifestyle sellers, custom gift shops
Promote pet accessories, custom bowls, portraits, or bandanas. Highlight personalization options and encourage customers to share photos of their dogs with your products to boost engagement.
September
September 6 – Father’s Day (AU)
Relevant for: Sellers targeting Australia
Highlight personalized gifts, apparel, or meaningful keepsakes. Encourage early purchases for on-time delivery.
September 7 – Labor Day
Relevant for: US sellers
Run end-of-summer promotions or extended weekend sales. Shoppers often look for fall apparel or limited-time offers.
September 12 – National Video Games Day
Relevant for: Gaming, pop culture, and digital-art POD sellers
Offer gaming-themed apparel, posters, desk accessories, or retro designs. Lean into gamer culture and nostalgia to attract engaged buyers.
September 19–October 4 – Oktoberfest (DE)
Relevant for: Sellers targeting Germany or global beer-culture audiences
Promote themed apparel, festive designs, or celebration-ready accessories.
September 23 – First Day of Fall
Relevant for: All eCommerce businesses
Launch autumn collections, update product imagery, or introduce seasonal color palettes. Shoppers respond well to cozy themes and fall-ready products.
eCommerce holidays in Q4
October
October 1 – International Coffee Day
Relevant for: Lifestyle brands, home & living sellers, office-friendly POD shops
Highlight mugs, drinkware, and coffee-themed designs. Promote small giftable items and cozy seasonal messaging for fall shoppers.
See more: Design custom drinkware and coasters
October 5 – World Teachers’ Day
Relevant for: Education, stationery, and gift-focused brands
Highlight teacher appreciation gifts, classroom-friendly items, or thoughtful messages. This day is a great opportunity to promote personalized products.
October 10 – World Mental Health Day
Relevant for: Wellness, lifestyle, and nonprofit brands
Share supportive messaging, wellness-themed designs, and mental health resources. Running campaigns where a portion of all profits made on that day go to a mental health support organization is an excellent way to showcase your brand values.
October 12 – Thanksgiving (CA)
Relevant for: Canadian sellers
Promote fall-themed collections, home goods, or family-oriented gifts. Customers often shop for cozy products and early holiday-season items.
October 16 – Boss’s Day
Relevant for: Office, corporate, and gift sellers
Feature workplace-friendly gifts, humorous items, or personalized accessories. A strong moment for simple, thoughtful products suited for professional environments.
October 31 – Halloween
Relevant for: Lifestyle, novelty, and apparel sellers
Promote costumes, themed apparel, decorations, matching outfits for trick-or-treating, or limited-edition designs. Shoppers respond well to playful, seasonal collections.
November
November 1 – World Vegan Day
Relevant for: Wellness, food, and eco-focused brands
Spotlight plant-themed designs, sustainability messaging, or vegan-friendly collections.
November 8 – Diwali (India)
Relevant for: Sellers with a target audience in India or celebrating globally
Feature festive designs, vibrant artwork, or celebratory content. Maintain culturally respectful messaging and avoid commercialized stereotypes.
November 8 – Father’s Day (EU)
Relevant for: EU gift sellers
Add personalizable items to your store, like t-shirts, mugs, hats, and other classic gift items. Create designs with dad jokes on them to attract a humorous audience.
November 11 – Singles’ Day
Relevant for: Global eCommerce sellers
Run major sales, sitewide deals, or product bundles. This remains one of the biggest online shopping days in Asian countries and has gained popularity worldwide.
Read more: How to increase sales with Singles' Day marketing
November 26 – Thanksgiving (US)
Relevant for: US sellers
Promote family-focused products, fall themes, or early holiday deals. Typically, a strong shopping period leads directly into a major sales weekend.
November 27 – Black Friday
Relevant for: All eCommerce businesses
Launch major discounts, limited drops, or high-urgency promotions. This is a peak sales moment requiring early planning.
Read more: How to prepare your Black Friday marketing campaigns
November 30 – Cyber Monday
Relevant for: All eCommerce businesses
Extend Black Friday momentum with online-only deals, digital bundles, or exclusive promotions. A strong day for tech, accessories, and print-on-demand sellers.
Read more: The best of Black Friday Cyber Monday marketing [15 Inspiring examples]
December
December 4 – National Sock Day
Relevant for: Apparel and gift sellers
Promote novelty socks, matching sets, or winter-themed designs. Works well for low-cost gift add-ons.
See more: Design custom print-on-demand socks
December 4-12 – Hanukkah
Relevant for: eCommerce businesses selling to Jewish communities
Share culturally respectful designs, seasonal decor, or family-centered messages.
December 14 – National Free Shipping Day
Relevant for: All eCommerce businesses
Offer last-minute free shipping incentives to capture peak holiday traffic. Customers expect fast, reliable delivery during this period.
Read more: How to use free shipping to increase your average order value
December 24–25 – Christmas Eve and Christmas Day
Relevant for: Global sellers
This is the eCommerce holiday of the year! Start curating your holiday collections and marketing campaign strategies early, encourage shoppers to buy ASAP with earlybird deals and offer bundle discounts.
Read more:
December 26 – Boxing Day
Relevant for: Sellers targeting Canada, the UK, and Australia
Run post-holiday sales, clearance events, or winter promotions. Shoppers look for deals after the Christmas period.
Read more: 10 Holiday email marketing campaign ideas you must try
December 26-January 1 – Kwanzaa
Relevant for: Sellers serving communities celebrating Kwanzaa
Share respectful cultural-themed designs or educational posts. Focus on values of unity, creativity, and community.
December 31 – New Year’s Eve
Relevant for: All eCommerce businesses
Promote party-themed products, year-in-review content, or limited-time offers. Strong engagement moment for celebratory, countdown-driven campaigns.
Which holidays are you adding to your holiday marketing calendar?
This eCommerce holiday calendar helps you plan meaningful campaigns, align marketing efforts, and stay consistent during every ecommerce and national holiday. Once your holiday calendar is filled, map out social media holiday promotions, timing, and special deals that genuinely fit your online store.
A thoughtful holiday marketing calendar strengthens customer trust and drives repeat sales. If there’s a key date we missed – or you’ve created your own event – share it in the comments.
FAQ
Most merchants see better results when they plan major marketing campaigns 4-8 weeks ahead. This gives time to map promotions, prepare social media posts, and update listings.
Using an eCommerce marketing calendar helps you organize key dates, avoid rushed holiday promotions, and keep your marketing efforts consistent throughout the year.
Top-performing moments often include Valentine’s Day, Mother’s Day, back-to-school season, Halloween, and the Q4 peak – Black Friday, Cyber Monday, and the holiday shopping season.
These dates bring strong traffic, but niche celebrations like National Wine Day, International Dance Day, National Pet Day, or World Animal Day can also deliver strong results when aligned with your brand, product range, and target audience.
Start by understanding your target audience – their interests, values, and shopping patterns. Pick events that match your niche, whether that’s apparel, home decor, or products that promote gifts. Then layer in cultural moments your customers already celebrate. A strong eCommerce calendar or holiday marketing calendar helps you prioritize key dates and plan special deals or campaigns that genuinely resonate with your target audience.
Karlina is an SEO Content Writer specialist at Printful. As a firm believer in attitude over aptitude, Karlina gives her 100% whenever she works on something new. Karlina spends her free time reading, traveling, and doing yoga.
