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Beginner's handbook

Is Dropshipping Worth It in 2025?

Is Dropshipping Worth It in 2025?
Marta Kosmider

By Marta Kosmider

15 min read

Whether you’re just starting your journey with dropshipping or have been in business for a while, you may be wondering if it’s still an attractive business model in 2025.

As the ecommerce boom has slowed and consumers have become more cost-conscious, making money online isn’t such a hot topic anymore. Some may even feel like the dropshipping industry is dead!

We’re here to tell you it’s definitely not, and the data supports this.

So, is dropshipping worth it these days? Yes!

If you’re wondering what the market looks like this year and how to start a successful dropshipping business, you’re in the right place.

What is dropshipping in 2025?

Dropshipping is considered one of the most convenient, easy, and low-risk online retail models out there. Why is that?

In simple terms, dropshipping is a way of selling items without keeping stock on hand. You sell products in your online store, and when a customer places an order, your supplier receives the order and ships it out to the customer. 

Is Dropshipping Worth It? Infographic explaining the dropshipping process

Source: Printful

For a more detailed guide, check out our Ultimate Dropshipping Guide. If your interest is piqued, here are some more in-depth articles that explain the specifics of opening a dropshipping store, setting up the business, and all the technicalities that come with it:

Is dropshipping worth it in 2025?

Yes, several things make dropshipping worth it. You don’t need a lot of investment or prior business knowledge to get started. It’s your way to start a profitable online business without having to spend money on other business models with high startup costs and low profit margins.

It’s still a legitimate ecommerce business model as long as you work with reliable suppliers to ensure solid product quality. Reselling cheap, ready-made items on your ecommerce website is no longer the way to run a profitable dropshipping store.

Read also: Is Print-on-Demand Worth It in 2025?

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The dropshipping market in 2025

But we still need concrete proof—is dropshipping worth it, even now? 

With increased inflation and threats of a recession, store owners have every right to be concerned. Starting a dropshipping business is a big decision, so check the data before you sell products.

So, is dropshipping still profitable? Let’s check the state of the dropshipping business today.

In 2024, the dropshipping market was valued at an impressive $366B. But what about 2025? Even despite inflation and global economic disruptions, the industry is expected to reach $594B by 2028.

Another report from Grand View Research offers similar figures and indicates that dropshipping will be steadily growing at a rate of 22% through 2030.

This means that by 2030, the global dropshipping market will reach $1.25T globally!

Dropshipping Market Size by Product, 2020 - 2030 (USD Billion)

Source: Grand View Research

As you can see, the dropshipping market is primed to experience accelerated growth. In part, it’s expected to come from the adoption of artificial intelligence for dropshipping, which has helped streamline operations. AI is making it easier for businesses to manage inventory, optimize pricing, and enhance customer experiences.

On a broader scale, the world of ecommerce has been flourishing for years, with digital commerce transaction value projected to reach $7.5T this year and an astounding $12.9T by 2027.

But it’s not just about market growth—there’s also continued interest from online users on the topic.

Let’s have a look at some Google Trends data:

a graph on a white background

Source: Google Trends

As you can see, the general trend for the word “dropshipping” is relatively stable, with some spikes of interest over time. Consumers are consistently searching for the term, most likely to learn more about it.

a graph of sales on a white background

Source: Google Trends

This is also the case with related phrases like “Shopify dropshipping” or “Amazon dropshipping.” This makes sense, considering that 62% of Amazon sales are from third-party suppliers who use models like dropshipping. Similarly, the Shopify platform has become super popular among retailers who use the dropshipping business model.

What does this all mean? The dropshipping market is still growing, and the term continues to generate a lot of interest from online consumers.

It’s obvious that starting a dropshipping business in 2025 is still a great idea.

The advantages of dropshipping

Let’s take a closer look at the major benefits of dropshipping.

No inventory management or upfront costs

Managing inventory can be a significant challenge for traditional retail businesses, requiring storage space, organization, and constant stock monitoring. With dropshipping, your supplier handles all of this for you, so you never have to worry about running out of stock or overstocking.

Additionally, you don’t need to invest in inventory before making a sale. Instead, you only pay for products when a customer places an order, reducing financial risk and making it easier to start an online business. This makes dropshipping an attractive option for beginners who want to test different product ideas without committing to bulk purchases.

Since you’re not purchasing inventory upfront, you can switch products or trends anytime without financial losses, helping you stay competitive in a fast-changing market. Even if a product doesn’t sell as expected, you won’t lose money on unsold stock.

Low operational costs

Since your supplier handles warehousing, packing, and shipping, you save money on logistics. Without a physical storefront or a dedicated fulfillment team, your overhead costs remain low, allowing for higher profit margins.

The only major expenses you’ll have are related to marketing, website maintenance, and customer support, making dropshipping one of the most cost-effective ways to run an ecommerce business.

Seamless ecommerce integration

Most dropshipping suppliers integrate with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce, making it easy to manage orders and automate processes. Choosing the right supplier ensures a smooth setup and hassle-free operations. With built-in tools for pricing updates and order fulfillment, you can streamline your business and focus on growing your sales instead of handling the technical aspects of managing stock.

Freedom to focus on marketing

Without the burden of logistics, you can dedicate more time to the creative aspects of your business. Whether refining your brand identity, testing new marketing strategies, or optimizing your store’s design, dropshipping allows you to focus on growth and customer engagement.

Instead of worrying about warehousing and shipping, you can invest your energy in social media campaigns, influencer marketing, and customer satisfaction—key elements that make your store stand out in a crowded market.

Dropshipping suppliers are typically white-label, which means their branding doesn’t appear on the products or packaging. If your supplier offers customization, like Printful, your brand can be front and center instead.

The disadvantages of dropshipping

Even though the market is thriving and consumer interest is there, dropshippers still face certain challenges. But don’t fret; any roadblocks can easily be overcome with the right information and strategy.
Let’s go through some of the most common issues and how to solve them. 

A highly competitive market

While online shopping continues to grow, attracting more customers every year, more businesses are entering the space. The demand is there, but so is the competition.

Standing out in a crowded market takes effort. Choosing a profitable niche, researching competitors, and developing a unique brand identity is the key to success. Simply listing high-quality products isn’t enough. You’ll need strong marketing, excellent customer service, and a compelling value proposition to differentiate yourself.

Find the best products for maintaining profit margins, determine a potential audience for those products, and learn about your competitors.

You can use tools like SpyFu to find your competitors’ most valuable keywords, BuzzSumo to track the best-performing social media content, or Se Ranking to uncover your competitors’ promotional strategies to attract online shoppers.

Read also: 7 Dropshipping Alternatives for Your Online Business

Difficulty in finding an untapped niche

One common concern is whether all the best dropshipping niches are already saturated. With so many online retailers, it might seem like every profitable niche is taken.

But don’t worry; new segments emerge every day due to changes in trends and demand. In the online universe, anything can create a new fad—social media trends, a TikTok video, or an influencer talking about something cool.

If you spot a movement happening online, get your digital marketing going and be one of the first to offer new, relevant products.

There are various tools that will help you stay in the loop, like Trend Watching, Trend Hunter, Cool Material, and, of course, Google Trends. You can also use Google Alerts for specific words, like brands or product names, to stay informed about any news about your niche

Learn more:

Challenges with product selection and quality

Choosing the right product supplier is crucial to having a profitable dropshipping business. You want to offer a variety of quality products that consumers will love. Make sure to get samples and try out the different products before taking on customer orders.

In terms of what to sell, the most important part is simply thinking about your customers: what do they need, what is valuable to them, and how can you make their lives easier?

Focus on keeping your customers happy rather than on sales. This will create a long-lasting relationship and a reputable brand name.

Learn more:

Customer support complexities

Sometimes, business owners who rely on dropshipping from a third-party supplier let customer service fall through the cracks. Since you’re not directly handling inventory or shipping, resolving customer issues can be harder—it may take longer to track down where an order went wrong or who is responsible for a mistake. However, a dropshipping business model is no different from traditional retail models: making sure your customers are taken care of is essential to the success of your business.

You must inform your customers of any shipping delays, changes in stock, or new launches and always respond to inquiries or complaints as quickly as possible. Solid customer support shows that you care about your clients and that your store is trustworthy.

How much money can you make when you start dropshipping? 

How much can you actually make from dropshipping? According to Bluecart, quite a lot—assuming you follow the advice above and do your part. Bluecart’s calculations state that, on average, dropshipping stores make around 20%–30% on each sale. Let’s see how that shakes out:

Assume you buy a product from a supplier for $20. Add shipping process costs and ecommerce platform fees and sell it in your online store for $35. If your costs cap out at $5, that leaves a $10 profit for your small business.

The profit margin for other (often riskier) business ventures can be higher, but choosing a low-risk business model makes your success more likely. The safety and lack of inventory management are mainly what makes dropshipping worth it.

Now, depending on how much you’d like to earn a month, you have to calculate how many orders you need. If you want to make as much as some of the more successful dropshippers, according to Bluecart, you’re aiming at $5K a month. How many sales is that?

$10 profit x 500 orders = $5,000

If you sell 500 items, you’ll reach your desired monthly profit. Of course, costs differ depending on your dropshipping platform, supplier, shipping costs, product type, etc. But now you have a pretty good idea of your earning potential once you start dropshipping.

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6 things to know when starting a dropshipping business

It’s clear that dropshipping is still worth it, and from the looks of it, it will be for the next few years. So, how do you start a dropshipping business? For a detailed, beginner-friendly guide, have a look here.

But these are some of the main points you should keep in mind.

1. Don’t skip market research

The most important part of setting up a dropshipping store is doing your market research.

You picked a dropshipping niche, and now you have to see what your competitors are doing.

What types of products are they selling? Where do they source their catalog? What ecommerce platforms do they use? What are their websites’ best-performing keywords and bestselling products? What marketing strategy do they employ?

Make notes of all these things and implement the best solutions in your business.

Learn more: Dropshipping Products With High Profit Margin + Examples

2. Find the best dropshipping suppliers for your brand

As you’d probably expect, there are multiple suppliers, and different suppliers operate differently. Research the dropshipping suppliers within your niche and read about their integrations and store setup processes.

Don’t forget their product quality control, shipping fees, and customer support services. The key to success is ensuring your chosen supplier offers everything you need.

3. Choose the right ecommerce platform

Picking the right platform is crucial to making sure your store is successful. You want to choose a platform that will work well with your niche, has easy-to-understand software, and will help your brand stand out.

While many dropshippers launch their own online stores, another option is selling through an online marketplace. Platforms like eBay, Etsy, and Amazon allow you to tap into an existing customer base, which may help you start making sales sooner. However, marketplaces come with their own rules, fees, and competition, so it’s important to weigh the pros and cons before deciding on your selling approach.

If you plan to open your own store, take your time to choose the most suitable platform for your needs. Platforms like Shopify, WooCommerce, and BigCommerce offer different features, pricing structures, and customization options. Some provide built-in marketing tools, while others require additional plugins for essential functions.

Remember to check if your dropshipping suppliers offer direct integrations with your chosen platform. Automating the ordering process can help you run your store more smoothly.

4. Marketing—the “make it or break it” factor

Marketing is how people find out about your business. You can have the best online store, but without good marketing, no new customers will reach it. Look at some of the hottest marketing tips of the season and the basics of social media marketing to help you attract shoppers and grow your business.

Remember that marketing is an ongoing effort that requires strategy, testing, and adaptation. From building brand awareness to converting visitors into buyers, every step of the customer journey relies on effective marketing strategies. Your goal is to get your products in front of the right audience through organic content, paid ads, or influencer collaborations. Understanding your target market and crafting compelling messaging will help you set yourself apart from your competitors.

5. Become familiar with SEO

SEO is short for Search Engine Optimization and is the process of improving your page’s visibility in search engines like Google or Bing when people search for products and services related to your business. Your website will appear closer to the top in search results if you use certain keywords that people are typing into the search engine. SEO is one of the strongest tools in your arsenal to help reach new audiences unfamiliar with your brand.

The most important part is identifying the correct keywords. A great tool to help you do that would be the Keyword Planner. It gives you information on related keywords, how big the search interest is, and suggestions for other words to broaden your content. It will also come in handy when planning a Google Ads campaign, as these two tools come from Google and work together well. 

You also need to create content that is optimized correctly. To better understand the ins and outs of SEO and how to use it correctly to grow your business, look at our SEO guide for beginners. Here are some of the basics:

  • Include specific and informative descriptions of your products full of relevant keywords 

  • Use alt tags for all product images 

  • Create a sitemap and submit it to Google 

  • Have a Meta Title and Meta Description for every single page using the targeted keywords 

  • Add targeted keywords in your product names 

  • Make sure to get backlinks to your site from other websites

6. Reserve a budget to invest in Meta Ads

With minimal upfront investment needed to start your dropshipping business, you should be able to leave some budget for paid ads, which will help spread the word about your online store. One of the tools that’s beginner-friendly and lets you target highly specific audiences through social media advertising is Meta Ads (a.ka. Facebook Ads).

As opposed to other advertising, with Meta Ads, you control who sees your content. Target the people who have shown interest in your niche in the past or a specific demographic. All of these factors will ensure the highest performance of the ad, with the best return on investment.

With Meta Ads, you can also determine where your ad is placed across various social media platforms. You can advertise on Facebook, Instagram, Messenger, or Audience Network, ensuring that the ad shows up exactly where your potential customers spend the most time. 

Learn More:

Is Printful right for dropshipping businesses?

At Printful, we offer a variety of dropshipping products and services, including online store setup, our free online Design Maker for custom product designs, and even customer support for your clients. Our products are 100% white-label and customizable. 

Plus, our integrations work with all the most popular online stores, including Shopify, Etsy, WooCommerce, Prestashop, BigCommerce, and many more. We’ll guide you through the setup process step-by-step and give you all the tools and information you need to be successful.

Now, simply go ahead and get started! The best time for the dropshipping industry is still ahead, so don’t waste a minute.

Below are some of the top dropshipping FAQs if you have more questions.

Read next:

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FAQs

Dropshipping can be a viable business model, but it’s not a guaranteed success. Dropshipping is a good fit for online entrepreneurs with prior experience in online sales and marketing who are ready to invest time and money in niche research and a solid business plan.

Making dropshipping profitable for your ecommerce store will depend on various factors such as your niche, the competitive landscape, and how well your sales funnel is set up. On average, dropshipping businesses make around 20%–30% on each sale. If you sell 500 items and profit $10 from each, you’ll make $5000 a month. Your biggest challenge is understanding your market and finding the right marketing strategy to attract those 500 customers.

Yes, dropshipping is a legitimate business model. As with any business, you must do your research, work with reputable suppliers, and follow all legal requirements.

For example, charging the correct taxes and accurately representing the products you’re selling. It’s also important to be transparent with customers about your products’ shipping times and origins.

If you’re looking for a low-startup-cost business with a scaling potential, dropshipping is definitely a good idea. However, the industry is becoming increasingly competitive year after year.

That means you’ll have to put a lot of effort into finding an unsaturated dropshipping niche, maintaining good profit margins, and finding the right ways to differentiate your business from competitors.

Yes, most dropshippers choose to ship internationally to reach a wider clientele, but it isn’t a must. We advise you to pick a supplier with this option if you want to expand in the future.

Absolutely. A lot of business owners decide to choose the dropshipping model for only a part of their inventory.

It’s a great idea for high-maintenance products, like expensive goods, large or heavy products, fragile products, etc. All of those would need special conditions and are more expensive to maintain. Dropshipping is the perfect solution to this problem!

Dropshipping works well for any type of product but is especially great for new trends and unique niches.

For example, vegan products like cosmetics or clothes. Have a look at this article, which talks about different types of trending dropshipping products. It’s best to research trending topics and create products that might fit within the topic. 

It depends. While bulk discounts aren't the best choice for dropshipping, using discounts is generally a great way to attract customers to your online business, especially at the beginning of your dropshipping journey.

The key is to offer discounts for products that will still bring you profit at a discounted price. You should think about profit for the different products in your niche and focus on including some products with high profit margins.

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By Marta Kosmider on Mar 7, 2025

Marta Kosmider

Marta is a content marketing specialist currently working on getting a degree in creative writing. She's fascinated by copywriting and content creation, with a strong interest in digital marketing.

Marta is a content marketing specialist currently working on getting a degree in creative writing. She's fascinated by copywriting and content creation, with a strong interest in digital marketing.