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Blog / Style & trends / 10 Best-Selling Embroidery Items on Etsy: What’s Trending in 2024?

Style & trends

10 Best-Selling Embroidery Items on Etsy: What’s Trending in 2024?

10 Best-Selling Embroidery Items on Etsy: What’s Trending in 2024?
Sandra Ķempele

By Sandra Ķempele

7 min read

Are you passionate about embroidery and want to share your creations with a wider audience? Etsy, with its creative community of 92 million active online shoppers, could be the perfect platform for you.

In this blog post, we’ll share a list of the top best-selling embroidery items on Etsy. This curated selection highlights current trends and customer favorites, helping you carve your niche on Etsy.

Whether it’s personalized gifts, home decor, or fashion accessories, customer demand for embroidered items is growing. By focusing on top-performing product categories, you can tailor your offerings and meet the desires of a broad audience.

10 best-selling embroidery items on Etsy

For those new to the embroidery business, exploring trending products on Etsy can spark new ideas, guiding you to create designs that resonate with today’s consumers. 

In recent years, sellers have increasingly turned to print-on-demand platforms like Printful to efficiently expand their product lines with custom embroidery, meeting the market’s demand for bespoke items.

Below, we’ve compiled a list of embroidered items that people search for and actively buy on Etsy. From classic apparel items to contemporary home decor, there’s a wide range of opportunities to make your mark. Let’s dive in!

The top reason embroidered t-shirts sell well on Etsy is their potential for personalization and self-expression. That aligns perfectly with the growing consumer interest in unique, customized clothing that stands out. 

Embroidery also provides a design quality that’s perceived as more premium than standard printing. The tactile feel appeals to consumers looking for durable, high-quality items.

Another plus? Embroidered t-shirts blend effortlessly with various fashion styles, from streetwear to smart casual. T-shirts can be a statement piece or part of a layered look, proving their ability to stay relevant across changing fashion trends.

a woman wearing a white shirt with four elements on itSource: ElegantElephantWear on Etsy

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Sweatshirts and hoodies are universally loved for their comfort and style. Their broad appeal makes them a popular product category on Etsy.

Both hoodies and sweatshirts typically have a large surface area for embroidered designs. That allows for a wide range of creative expression, from subtle monograms to bold graphic designs.

Perfect for layering during colder months and equally suitable for cooler summer evenings, they cater to year-round fashion needs. Combined with the trend toward casual and loungewear-inspired looks, embroidered sweatshirts and hoodies are perfect canvases for sellers looking to showcase their design skills.

a sweater with embroidery on itSource: DreamLakeStudioAU on Etsy

Embroidered kids’ clothing, especially jumpers and sweatshirts, has carved out a niche on Etsy. Sellers offer a wide range of customization options, including names, initials, first words, or special interests. 

Sweatshirts are a staple in children’s wardrobes because of how comfortable they are. Embroidery elevates them to more unique, stylish pieces, while making sure that kids remain comfy in their everyday activities.

Embroidered, personalized kids’ clothing items make for excellent gifts. They’re often purchased as birthday gifts, holiday presents, or to commemorate special milestones, offering a thoughtful alternative to off-the-shelf purchases.

a pair of sweaters with letters on themSource: ReIN&I on Etsy

Embroidered towels on Etsy have become a standout among personalized home items, serving as decorative accents that add a touch of personality. Embroidery also adds a durable, lasting touch to high-quality bath towels.

Towels personalized with names are especially popular on Etsy and make unique, practical gifts​. As a seller, it’s a good idea to offer a set of vibrant color choices and different fonts to suit a wide range of customer preferences.

a group of towels with nameSource: threetreesdesigns on Etsy

Embroidered bags tap into several current fashion trends, including boho chic, vintage revival, and personalized accessories. As trends continue to favor individualistic and expressive fashion choices, embroidered items perfectly meet this demand.

Tote bags, in particular, are known for their versatility. They can be used specifically for grocery shopping or as a daily carryall. When combined with the aesthetic appeal of embroidery, tote bags can complement a variety of outfits and occasions.

In addition, shoppers are increasingly looking for sustainable alternatives to single-use plastics, and cotton tote bags with unique embroidered designs offer an environmentally friendly option that doesn’t sacrifice style for sustainability.

a red bag with dogs on itSource: Shrimply Creative on Etsy

Custom hats, adorned with unique designs, have emerged as one example of Etsy’s trending embroidery products. Caps, especially dad hats, appeal to a diverse audience looking for simple fashion accessories.

Dad hats have become a staple in casual fashion thanks to their unstructured design that suits most people, regardless of age or gender. The hats’ relaxed fit makes them the perfect accessory for any outfit, blending with both streetwear looks and more polished outfits.

The fashion industry sees revivals of past trends, and dad hats are no exception. They evoke a nostalgic sense of past decades, appealing to those who lived through the era and younger generations drawn to retro styles.

Dad hats are typically made from canvas or cotton, materials that are both durable and affordable. That makes them accessible to a wide range of customers, contributing to their bestseller status.

a group of hats with a duck on themSource: CuzyCo on Etsy

Bucket hats are stylish accessories that complement various outfits while providing practical sun protection for outdoor activities. Their lightweight design is perfect for summer months, while the variety of designs available can also make them a fashionable accessory for cooler seasons.

Embroidered bucket hats with custom designs have become trendy must-haves. Plus, the nostalgic charm of the ’90s street style makes them a hit with vintage fashion enthusiasts.

a brown bucket hat with a smiley face on itSource: Emblife Design on Etsy

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Socks with embroidered designs have seen a surge in popularity on Etsy, tapping into the current trend for distinctive fashion accessories. The embroidered accents on socks allow individuals to showcase their unique style right down to their toes. 

Personalization plays a key role, with buyers gravitating toward items that reflect their interests, passions, or sense of humor through bespoke designs, from quirky quotes to custom imagery. The choice of embroidery also adds a touch of premium feel and durability, ensuring that the designs remain vibrant and intact even after multiple washes.

Socks serve as cozy essentials in colder months, with thicker materials and festive designs becoming particularly popular. In warmer seasons, lighter socks with bright, embroidered patterns offer a fun way to accessorize sandals and sneakers.

The surge in popularity of personalized home decor trends has led to an increased demand for embroidered blankets and throws on Etsy. Shoppers are drawn to products that not only serve a functional purpose but also add a unique, Instagram-worthy element to their living spaces. 

From intricate floral embroidery to the clean lines of geometric designs, there’s a market for every type of decor, turning embroidered blankets into bold statement pieces for interior design. Additionally, the ability to customize these blankets with personal details connects deeply with buyers seeking meaningful items, further fueling their trendiness on Etsy.

a close-up of a blanketSource: Little England Gifts on Etsy

Finally, let’s talk about the growing popularity of embroidered patches. The DIY culture, with a love for all things handcrafted, has made a grand comeback, and embroidered patches are a part of this revival.

Plus, let’s not forget the nostalgia factor. Who doesn’t love a throwback to the patches popular in the ’60s, ’70s, and ’80s, worn on denim jackets, backpacks, and vests?

Most recently, custom patches have also become heroes of the upcycle movement. Patches are great for upcycling an older garment by breathing new life into a well-loved denim jacket, pair of trousers, or a cherished backpack.

a collage of patchesSource: Positive panic patches via Instagram

Ready to sell embroidered items on Etsy?

Bringing embroidery ideas to life has never been more thrilling, with today’s print-on-demand technology paving the way for artists to transform their visions into embroidered masterpieces. We hope this blog post has given you plenty of ideas for products you can embroider. In addition, check our article on how to make embroidery designs that stand out and sell. 

Remember, craft each piece with a story in mind to create a connection that turns first-time buyers into your brand ambassadors. Plus, practicality is key. Your embroidered items should marry style with function, delivering on your audience’s needs. A good product fit will help you find your audience and make money on Etsy. Good luck and happy selling!

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By Sandra Ķempele on May 7, 2024

Sandra Ķempele

Guest author

Sandra is a freelance writer and educator with a background in art and communication. She holds an MA in Art Museum and Gallery Studies, and in her free time enjoys reading, museum visits, and outdoor adventures.

Sandra is a freelance writer and educator with a background in art and communication. She holds an MA in Art Museum and Gallery Studies, and in her free time enjoys reading, museum visits, and outdoor adventures.