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Ecommerce holidays Marketing tips

The Ultimate 2021 Ecommerce Holiday Calendar [Editable Edition]

By on December 15th, 2020 Reading Time: 29 minutes

Gone are the days when spending events were all about the next big holiday in the 4th quarter of the year. With competition so tight, you have to target holidays and events throughout the year to successfully grow your online business.

Pick your holidays and spending events but also remember to plan them accordingly; here are some tips on how to create a marketing calendar.

To save you some time, we put together an ecommerce holiday calendar with a quick summary of dates and holidays to make 2021 your most profitable year yet. On top of that, you’ll also get a printable calendar as well as an editable Google Calendar to mark your ecommerce holidays as you please.

In retail and ecommerce, every day is a celebration: from National Pizza Day in February, to International Coffee Day in October. But with so many occasions to mark, it’s important to understand which of these exciting days and events are relevant to your business.

Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass.

Here’s what 2021 holds for you!

Ecommerce dates and holidays in Q1

The first quarter of the year is about reconnecting with the customers who discovered your store during the 2020 holiday shopping spree. Concentrate on building relationships with your customers and encourage loyalty.

January

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New Year’s Day, January 1

Target audience: customers around the world

New Year’s Day is a fresh start. For the first week of the new year, build your marketing campaigns around New Year’s resolutions, bucket lists, and 30-day challenges.

Science Fiction Day, January 2

Target audience: Fans of the Sci-Fi genre, books, movies, games, and comics 

This is the day to celebrate Star Wars, Jurassic Park, Dr. Who, and other science fiction works. Engage with your audience by asking them to share favorite scenes from their top sci-fi books or movies, and give discounts to the most creative respondents.

National Sticker Day, January 13

Target audience: artsy people, families with kids

Every sticker tells a story! This is a day to celebrate all things stickers, from sharing them with friends or family to getting them custom printed.

National Hat Day, January 15

Target audience: anyone who wears hats

National Hat Day is perfect for promoting the hats on your store, launching new designs, or adding hats as a new product.

Martin Luther King Jr. Day, January 18

Target audience: Americans

This is a federal holiday in the US, marking the birthday of Martin Luther King Jr, a spokesman for the Civil Rights Movement who fought for racial justice in the United States.

To engage with your customers, as well as show your support and inclusivity, consider a marketing campaign and special offers celebrating kindness and equality.

Get to Know Your Customers Day, January 21

Target audience: you (surprise!)

No day to get to know your customers like, well, Get to Know Your Customers Day. It’s held annually on the third Thursday of each quarter.

Instead of communicating with your customers through offers and promos, on this day, let them take the stage. Create Q&A sessions on social media, listen to their needs and wants, and make them feel valued.

National Pie Day, January 23

Target audience: people in the US and pie lovers all over the world

The American Pie Council (yes, it’s real!) preserves the American pie-loving heritage through hobbies and trade. Cook up some pie designs for your US-based audience and other people who appreciate a good pie.

National Compliment Day, January 24

Target audience: everyone

No day for spreading love like the National Compliment day! Kick off this kindness-infused unofficial holiday by saying thank you to your wonderful customers and perhaps offer them some positive designs. 

Australia Day, January 26

Target audience: Australians

Australia Day celebrates the achievements of Australia throughout history. People all over the country enjoy a day of work to go outdoors and spend time with their loved ones. 

Mark this day on your holiday calendar for showing love to your Australian audience by creating special Australia Day offers.

Grammy Awards, January 31

Target audience: music lovers

The Grammys are a global music event that celebrates musical achievements of the past year.

The Grammys are a great opportunity to connect with your audience and grow brand recognition. Start a conversation with your customers about who’s going to win in certain categories or even run a little giveaway.

February

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Black History Month, all through February

Target audience: people around the world

Black History Month originated in the US for commemorating achievements by African-Americans in US history, but currently, it’s celebrated all over the world. Use this month to show some love and support to your customers.

Groundhog Day, February 2

Target audience: people in the US and Canada

According to this tradition, on February 2, groundhogs wake from their winter slumber to peek out of their burrow. If they see their shadow, they go back inside, which predicts six more weeks of winter. If they don’t—spring will come early.

Even though Groundhog Day isn’t an official holiday, it’s a good opportunity to run fun promotions on your store.

Super Bowl Sunday, February 7

Target audience: NFL fans

Super Bowl Sunday is the culmination of each National Football League season. For many, the annual championship game is the sporting event of the year. 1 in 4 Americans say the day after the Super Bowl should be declared a national holiday.

You don’t have to sell football-related products to target this event. Play around with the theme—share social media photos, offer a discount code, or let your audience know which team you’re rooting for.

Note that the NFL have trademarked the terms “Super Bowl” and “Super Sunday”.

National Pizza Day, February 9

Target audience: pretty much everyone

Who doesn’t love pizza? If you have items in your store that are pizza-themed, this is the time to promote them. Sweatpants covered in pizza slices with extra cheese? Yes, please!

Chinese New Year, February 12

Target audience: the East Asian and the Southeast Asian community, people around the world who follow the Chinese zodiac

The Chinese New Year is a festival that begins on the second new moon after the winter solstice and ends on the full moon fifteen days later.

The festival marks the start of the new year, and each year is assigned one of the 12 traditional zodiac animals. 2021 is the Year of the Ox, something you can incorporate into your marketing campaigns.

Valentine’s Day, February 14

Target audience: people around the world

Valentine’s Day is a celebration of love and romance. And even though on this day people usually give romantic gifts, you can encourage your audience to celebrate friendships and other meaningful relationships, too.

Think outside of the box when preparing this year’s Valentine’s Day marketing campaigns. Instead of offering yet another discount code, consider creating a Valentine’s Advent calendar. Use it as a 14-day marketing campaign that celebrates all kinds of love.

Galentine’s Day, February 13

Target audience: Parks and Recreation fans

Galentine’s Day (“Gal” + “Valentine”) is the invention of Leslie Knope from the well-known TV show “Parks and Recreation”. It’s an unofficial holiday for ladies to celebrate themselves, as well as other ladies. 

Even though Galentine’s Day was created by a fictional character, it has become a part of the real world as well. The internet is full of Galentine’s Day party ideas, so don’t hesitate to pick what best suits your brand values and treat your customers to a good Galentine’s Day campaign or discount!

Singles Awareness Day, February 15

Target audience: Single people

Singles Awareness Day is like a Valentine’s Day for single people. This day celebrates being single, with people treating themselves and their friends. Add this date to your sales calendar and create funny, witty, or just heartwarming products for those who embrace being single during this time of the year.

Presidents’ Day, February 15

Target audience: Americans

This federal holiday marks the birthday of the first US president George Washington. This day also celebrates Abraham Lincoln, whose birthday was also in February. Create merch for your American audience and celebrate together with a marketing campaign.

Family Day, February 15

Target audience: Canadians

February 17 is Family Day in Canada, a federal holiday during which families get to spend time together. It’s not a huge spending occasion, yet it’s an event you can use to communicate your brand values and celebrate by promoting mugs and blankets for a cozy night in with the family.

Love Your Pet Day, February 20

Target audience: pet owners

Every day is a day for loving your pet (duh!), but February 20 gives your customers an official excuse to flood social media with pictures of their cute companions. On this day, promote fun and cute merchandise, or run a cutest pet contest on social media.

National Retro Day, February 27

Target audience: anyone who likes feeling nostalgic

Remember the days before memes, iPhone selfies, Netflix, and Spotify? What about denim overalls and vintage sweaters, worn unironically? Promote National Retro Day with some funky designs to give your customers a good, nostalgic feel for the times when heartbreak meant losing at Tetris or accidentally starving a Tamagotchi.

Golden Globes, February 28

Target audience: Fans of film, fashion, and celebrities

The Golden Globes award ceremony celebrates the best in American television and cinema. On this glamorous night, viewers will be rooting for their favorite movies and shows, while fashionistas will work hard to decide on the night’s best- and worst- dressed.

Put down this date in your holiday calendar to engage with your movie-loving customers. Create a campaign of games guessing which movie, tv series, or screen star is going to win in each category and get special promo prizes for the lucky winners!

March

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National Grammar Day, March 4

Target audience: language enthusiasts

Grammar police unite! It’s the one day a year when it’s acceptable to correct your friends and family on their misuse of “its” and “it’s”. Just kidding. Sort of. Consider creating merch with grammar jokes, puns, or tips.

World Book Day, March 4

Target audience: book lovers

Is it a coincidence that World Book Day falls on the same day as National Grammar Day? I think not. Grammar and books go hand in hand, but if your audience is not into grammar puns, perhaps they enjoy a good book reference. Books allow for an array of creative designs that fans will adore. Just be sure to keep it in line with copyright and trademark guidelines!

National Dress Day, March 6

Target audience: fashion enthusiasts

If you offer dresses of any kind on your online store or accessories that complete the look, this day is definitely worth marking on your marketing calendar. Run a flash sale to generate more sales or a giveaway to raise brand awareness.

International Women’s Day, March 8

Target audience: supporters of the movement

International Women’s Day celebrates women’s equality and contributions to the world. If this message is important to your brand, be sure to celebrate it. Tell your story, share a friendly discount, or run a charity campaign to support local or international communities.

Mother’s Day, March 14

Target audience: the UK

Mother’s Day is widely celebrated all over the world. While the rest of the world celebrates in May, March 14 is the day the people in the UK send their mums a big bouquet of love. 

We should show our moms how much we appreciate all they’ve done for us all year round. However, on Mother’s Day, they should receive an especially big thank you. Create Mother’s Day cards, apparel, or lovely jewelry and launch a Mother’s Day marketing campaign—every mom deserves to know how special they are!

White Day, March 14

Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam

In many Asian countries, women celebrate Valentine’s Day by giving chocolates and handmade gifts to their boyfriends, teammates, and friends. A month later, on March 14, the men reciprocate the gesture.

On this day, online shoppers go after custom-made apparel, accessories, and jewelry. If you sell any of these, White Day is good for targeting customers (existing or potential) in Southeast Asia.

National Pi Day, March 14

Target audience: people passionate about math

Not to be confused with pie day, Pi Day is for celebrating the mathematical constant of π. It’s celebrated on 3/14 because 3, 1, and 4 are the first three digits of π. Show some love by creating a contest and offer a free product or a discount code as a prize!

St. Patrick’s Day, March 17

Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand

St. Patrick’s Day is a celebration of Ireland’s heritage and culture that usually involves parades and festivals. On March 17, people make an effort to wear shamrock-shaped accessories or anything green, really.

St. Patrick’s Day creates a great opportunity for marketing campaigns and allows to tap into a $5.6 billion market. However, be cautious with your promos and don’t overdo it—some think it’s becoming too commercial and misrepresents the Irish.

International Day of Happiness, March 20

Target audience: everyone

The International Day of Happiness was created by The General Assembly of the United Nations. This day emphasizes the relevance of happiness as a universal goal in human lives and even has its own website

To celebrate, kick off some happy discounts and ask your audience to share some happy stories with you in exchange for a chance to get featured on your website or social media platform!

First Day of Spring, March 20

Target audience: people in the Northern Hemisphere

This event marks the first day of astronomical spring in the Northern Hemisphere. Cheer up your sun-deprived customers with a promotion. This is also a great opportunity to draw attention to seasonal products.

Holi Festival, March 28–29

Target audience: Hindus across India and other South Asian countries

Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. The Holi festival is also referred to as the “festival of love”. On this holiday, people join a parade and throw colored powder on themselves, their friends, and complete strangers—all in the name of love. Use this holiday to spread love with a colorful GIF or a fresh discount.

Ecommerce dates and holidays in Q2

As the weather gets warmer in the second quarter of the year, we tend to spend more time outdoors, making travel, festival, and wedding plans.

While that’s a common scenario for people living in the Northern hemisphere, people living in the South—like Australians—are actually gearing up for the winter. Pick your campaign themes wisely!

April

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April Fools’ Day, April 1

Target audience: people in the West

Most people are used to being on their toes on April 1—the day of pranks and hoaxes.

As a store owner, you can use this day to show your sense of humor. A joke on social media, a GIF, or a short video can be an effective way to build brand awareness and drive engagement.

Easter (Holy Week), April 10–12

Target audience: countries where Easter is observed

Good Friday, Holy Saturday, and Easter Sunday commemorate the events leading up to the resurrection of Jesus Christ. Easter is often considered a more important Christian holiday than Christmas and it’s not as commercial.

However, with every passing year, business owners invest more time in preparing spring sales around Easter, offering special deals on clothing, seasonal decor, and home goods.

Coachella Festival, April 9–18

Target audience: Music and arts lovers, people in the US

The Coachella Festival is one of the biggest, most famous, and profitable music festivals in the world. Held annually in California, it gathers many great artists.  If you sell festive items, make sure to prepare your store with cool new festival wear and some hot discounts!

National Sibling Day, April 10

Target audience: siblings

Celebrated around the world, Sibling Day honors the unique relationship among siblings. Like Mother’s and Father’s Day, Sibling Day is perfect for spoiling your brother or sister with gifts or an invitation to spend some quality time together.

It’s all about tailoring your offer for the occasion. Personalized or matching items like “best brother/sister ever” or “brother/sister of the year” are perfect products to promote on this day. 

National Pet Day, April 11

Target audience: animal lovers in the US

Even though similar to the Love Your Pet Day, the National Pet Day emphasizes supporting organizations that help animals in need.

You can use National Pet Day as an opportunity to connect with your customers. Show the pets behind the brand or share your thoughts on why this day matters to you. Like on Love Your Pet Day, you can also market pet-themed product designs for your animal-loving customers. Or, highlight organizations you wish to support.

Get to Know Your Customers Day, April 15

Target audience: you

No better day for polls and Q&A’s like the Get to Know Your Customers Day! This holiday is held every three months, and each date marks a time in the quarter to stay up to date with what your customers are into. 

Earth Day, April 22

Target audience: people who support environmental protection

April 22 marks the anniversary of the environmental movement founded in 1970. On this day, countries around the world hold events in support of environmental protection.

If this cause is important to you and your business, let your customers know about it. Share your thoughts, a personal story, introduce a product that supports the movement, or create a charity campaign.

Oscar Night, April 25

Target audience: film lovers

The Academy Awards ceremony is one of the biggest events in the film industry. Use #Oscars2021 to talk movies with your followers on social media, or share comments about the show to help you grow brand awareness.

International Dance Day, April 29

Target audience: dance lovers

This day is created by the International Theatre Institute, a partner of UNESCO. If you and your audience appreciate a good dance, April 29 is the perfect day for launching new products, or celebratory discounts.

Honesty Day, April 30

Target audience: people in the US

Honesty Day is celebrated in the US by cherishing honesty in all relationships, personal or business. On this day, encourage your customers to share what honesty means for them, and perhaps challenge yourself to share a story of your own.

May

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Mental Health Awareness Month, all through May

Target audience: people in the US

In the US, May is considered Mental Health Awareness Month. Engage with your customers on social media to let them know what Mental Health Awareness Month means to you. It’s a sensitive yet important topic, so share your feelings and let your customers know you’re there for them. 

Brothers and Sisters Day, May 2

Target audience: brothers and sisters

This holiday is about connecting and celebrating the special bond brothers and sisters have. Be careful not to mistake this holiday with National Sibling Day as the Brothers and Sisters day was created to particularly celebrate the relationship between brothers and sisters.

On this day, promote 2-for-1 deals, and offer discounts and ask your customers to share heartwarming stories about their brothers and sisters.

Star Wars Day, May 4

Target audience: Star Wars fans

If you and your audience dream about traveling to a galaxy far, far away, this is probably one of the most important ecommerce sales days to add to your ecommerce holiday calendar. Kick it off with some fresh designs, Star Wars puns, or simply a Star Wars themed email campaign.

May the 4th be with you!

Cinco de Mayo, May 5

Target audience: Mexicans, Mexican Americans

This day is celebrated in parts of Mexico and the United States to honor the Mexican army’s 1862 victory over France.

May 5 is a day to celebrate the beauty of Mexico, its delicious cuisine, and rich culture. If this date is important to your target audience, with a bit of creativity, you can tailor holiday promotions to suit your business.

Europe Day, May 9

Target audience: people in Europe

The idea for Europe Day was brought to life by Robert Schuman, former French statesman and activist. It celebrates peace and unity in Europe, mostly through political debates and events to raise awareness about the role and history of European Union. To celebrate, promote Europe-themed designs, or launch a free shipping campaign to Europe.

Mother’s Day, May 9

Target audience: people in the US, Canada, most European countries, Australia, New Zealand, India, China, Japan, the Philippines, and South Africa

While the UK celebrates Mother’s Day in March, the rest of the world does it two months later. Just like in the UK, Mother’s Day is an important holiday. In fact, it’s the third biggest spending holiday in the US.

This year, go the extra mile and put together heart-warming campaigns that celebrate the most important women in our lives—our moms. Remember that Mother’s Day isn’t celebrated on the same day around the world, so do your research before running promotions.

Eid al-Fitr, May 12–13

Target audience: Muslims

Eid al-Fitr is a Muslim holiday celebrated around the world that marks the end of the month-long fasting during Ramadan. On this day, create promotions around people coming together enjoying meals.

National Love a Tree Day, May 16

Target audience: people in the US, nature lovers

National Love a Tree Day is the day for letting your hippie flag fly. Going out, hugging all the friendly neighborhood trees is the way to go on May 16, so don’t forget to kick it off with some plant-loving designs.

Eurovision Song Contest Finale, May 22

Target audience: Europeans

Eurovision is the biggest song contest in Europe where each participating country nominates one artist to represent them. It’s known for impressive costumes and performances. It was canceled last year due to Covid-19, so in 2021 viewers will be extra excited to see their country on stage.

Create a guessing game on who’s going to take the crown, or start a discussion about the best costumes! 

Victoria Day, May 24

Target audience: Canadians

Victoria Day is a Canadian public holiday that honors Queen Victoria’s birthday. Most cities in Canada mark this day with outdoor events and fireworks.

Celebrate this day with your customers by offering a small discount or free shipping to Canada.

National Wine Day, May 25

Target audience: wine lovers

National Wine Day is for pouring a glass of your favorite chardonnay or bordeaux, and there’s no doubt your adult customers will appreciate it as well. It’s a good day to offer gifts for foodies and wine lovers, like embroidered aprons. Don’t forget to send thank you cards to your Zoom dinner party guests!

National Creativity Day, May 30

Target audience: everyone

Founded in 2018, this is a fairly new holiday. It’s about embracing creativity within oneself and others. On this sales holiday, shoot for personalization and encourage your customers to submit the craziest design ideas they can come up with—you might be surprised with just how creative they can get.

National Smile Day, May 31

Target audience: people around the world

A smile is the best accessory to wear on this day! It’s a good day for a selfie contest—encourage your customers to combine their smiles with your products. #nationalsmileday

Memorial Day, May 31

Target audience: Americans

Memorial Day is a federal holiday in the United States to remember and honor the people who lost their lives serving in the United States Armed Forces.

Be cautious when creating campaigns around Memorial Day. Before you post that discount code or social media update, take a moment to re-evaluate the tone and nature of your promotion.

June

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Pride Month, all through June

Target audience: LGBTQ+ community and its supporters

June is recognized as Pride Month all over the world. It’s an especially good time for kindness and inclusivity marketing campaigns.

National Doughnut Day, June 4

Target audience: people in the US, doughnut lovers, people with a sweet tooth

The idea behind National Doughnut Day is to celebrate Salvation Army members who served doughnuts to soldiers during World War I. Currently, this day is celebrated by baking, buying, or just enjoying this sugary treat. Use this day to draw in more traffic with some tasty GIFs or sweet discounts.

World Environment Day, June 5

Target audience: people passionate about saving the environment

The United Nations created World Environment Day to motivate businesses, governments, celebrities, and citizens to pay closer attention to current environmental issues. 

If your brand is environmentally conscious, this is a fitting time to promote eco-friendly products.

Best Friend Day, June 8

Target audience: friends around the world

There’s no clear history behind Best Friend Day, but that doesn’t stop the world from marking the occasion, and people celebrating their friends.

A picnic in the park, a chat over coffee, or engraved “BFFs forever” jewelry are only a few ways your customers might want to surprise their besties.

International Children’s Day, June 13

Target audience: everyone

International Children’s Day is all about protecting children’s rights and fighting child labor. To show your support on this day, create a social media campaign and offer discounts for kid’s apparel.

National Flip Flop Day, June 17

Target audience: people who appreciate a good flip-flop

National Flip-Flop Day is held on the third Friday in June. On this day, offer discounts on flip-flops if you sell them, and encourage your followers to share photos of their favorite footwear on social media.

Juneteenth, June 19

Target audience: Americans

Juneteenth (also known as Freedom Day)  celebrates the freedom of the last enslaved people in the US. When this date comes around, be mindful of who your target audience is and what campaigns you’re running.

Father’s Day, June 20

Target audience: people in the US, Canada, most European countries, India, China, Japan

Even though Father’s Day isn’t as widespread as Mother’s Day, it’s still an event to remember and celebrate.

Like with Mother’s Day, different countries celebrate Father’s Day on different dates, so double-check when your target audience celebrates fatherhood.

International Yoga Day, June 21

Target audience: yogis, fitness and wellbeing enthusiasts

Yoga is a physical, mental, and spiritual practice that originated in India and took the Western world by storm. If you offer activewear or products that are related to yoga, June 21 is the day you don’t want to miss.

National Selfie Day, June 21

Target audience: anyone who’s into snapping a selfie

Ask customers to share their selfies wearing your products, and offer the most creative one a special prize!

First Day of Summer, June 21

Target audience: people in the Northern Hemisphere

June 21 marks the beginning of summer in the Northern Hemisphere. It’s a great time to promote flip-flops, beach accessories, and swimwear, but pay close attention to customer segmentation—in the Southern Hemisphere, June 21 is the beginning of winter.

Glastonbury Festival, June 23–27

Target audience: party people

The Glastonbury Festival 2021 is going to be a huge deal in the UK, especially since last year’s festival was canceled due to Covid-19. Prepare your store with some festival-ready gear: fanny packs, bucket hats, t-shirts, crop tops, and other fun items to make the festival experience for your customers unforgettable!

Social Media Day, June 30

Target audience: people on social media

American entertainment and tech media platform Mashable created Social Media Day to celebrate the impact of social media on the whole world. Social media helps us connect, and learn, so on this day, engage with your customers by asking how they use social media, and what role it holds in their lives.

Ecommerce dates and holidays in Q3

By this time, summer is in full swing and so are the joys that come with it–outdoor activities, traveling, sightseeing, you name it. By mid-summer, however, people are slowly preparing for the back-to-school season. If you sell back-to-school products, start working on your campaigns early.

July

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Canada Day, July 1

Target audience: Canadians around the world

Canadian Independence Day is celebrated with country-wide events like parades, festivals, carnivals, fireworks, and maritime shows.

Whether you’re Canadian yourself, or you have a customer base in Canada, July 1 is worth adding to your marketing calendar. Similarly to Victoria Day, you could treat your customers with free shipping to Canada, or offer a celebratory coupon code.

Independence Day, July 4

Target audience: Americans

No other holiday brings Americans together like the 4th of July. Try livening up your June and July campaigns with some patriotic spirit. If you offer products with US-themed designs, make sure to promote them just in time for this holiday.

National Bikini Day, July 5

Target audience: people who wear bikinis

Since July 5, 1946, women have been hitting the beach in bikinis. National Bikini Day marks the anniversary of the invention of this revealing two-piece bathing suit.

This is a great opportunity to promote any summer marketing campaign that ties in with chilling in your swimwear with a cold drink in hand.

World Chocolate Day, July 7

Target Audience: chocolate lovers

Chocolate is loved by many; no matter if you’re big or small, there’s a kind of chocolate for all. Dark, milk, white—you name it! This day is a great opportunity to give your customers some sweet discounts, or promote choco-themed designs.

Get to Know Your Customers Day, July 15

Target Audience: you + your customers

Yes, it’s that day of the quarter again. Reach out to your customers, find out what they expect from you, and learn how you can be the type of business they expect you to be.

World Emoji Day, July 17

Target Audience: emoji enthusiasts

These little icons are everywhere, spreading through our text messages, social media posts, and even business emails.

Today we can choose among 3,136 emojis. If you’re not doing it already, try incorporating emojis into your marketing campaigns to see if your customers prefer your brand with more emojis or not.

National Ice Cream Day, July 18

Target audience: ice-cream lovers (so, everyone?)

Ice-cream was invented in China a few centuries ago, when people discovered they could freeze dairy products with salt and ice and end up with a delicious snack. Now, what’s better than an ice-cream? A sweet deal you can offer your customers on this monumental day! 

National Moon Day, July 20

Target audience: Americans, science enthusiasts

In 1969, NASA astronaut Neil Armstrong became the first person to walk on the moon. You know the rest: one small step for man, and a giant leap for mankind. Celebrate this leap with some space-themed products, like backpacks with galaxy prints, or socks with tiny astronauts on them.

Summer Olympics, July 23–August 8

Target audience: sports enthusiasts

One of the biggest multi-sport events in the world, the XXXII Summer Olympic Games are sure to attract huge audiences of sports enthusiasts and supporters. Engage with your customers in social media discussions about their favorite disciplines, or add some fresh sportswear to make the cheering more fun.

International Day of Friendship, July 30

Target audience: people around the world

The world has been celebrating the International Day of Friendship since 2011, when it was introduced by the United Nations. The point of this day is to remind ourselves about the universal necessity for safety, harmony, and peace in a world with never-ending challenges and struggles. Celebrate this day by promoting personalized gifts, and remind your friends how special they are!

August

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The first day of school, date depends on location

Target audience: students, teachers, parents

In the Northern Hemisphere, the academic year starts in August or September, and in the Southern Hemisphere, it starts in January or February.

It’s a season filled with exciting reunions and anticipation for the school year. Treat the students, parents, and teachers among your audience with a greeting or a special back-to-school promo.

International Cat Day, August 8

Target audience: cat moms and dads, animal rights supporters

This day was created by the International Fund for Animal Welfare to raise awareness about cat adoption. No matter how tough we might think we are, all of us tend to melt in the paws of our purring four-legged friends. If you’re a cat lover, consider bringing awareness to cat adoption—perhaps your customers have considered getting a new fluffy friend? 

Book Lovers Day, August 9

Target audience: book lovers

On this day, book lovers celebrate reading and literature. People are encouraged to put away their smart devices and pick up a book instead.

Even if you don’t sell book-related products in your store, you can use this event to share what you’re currently reading or ask your audience about their favorite books.

National Nonprofit Day, August 17

Target audience: non-profit organizations, volunteers

August 17 is for recognizing nonprofit organizations and all their meaningful work. You can use this day to raise awareness about nonprofit organizations: spotlight your favorite nonprofits on your social media, inspire your audience to take part in it, and do so yourself to show your customers how responsible and socially aware your business is.

World Photography Day, August 19

Target audience: photographers, art lovers

This day is about celebrating photography and all the talented photographers around the world. It’s a good day for promoting wall art and encouraging your talented customers to share their art on social media.

International Dog Day, August 26

Target audience: dog lovers

Dogs are a man’s best friend, and they deserve their own day. They give us unconditional love, pleasant company, and sometimes make us wonder what happened to that pillow we bought last week. 

Are your customers dog or cat people? Engage with them to find out!

Summer Bank Holiday, August 30

Target audience: people in the UK

This is a public holiday that marks the end of summer. There’s a lot going on on the weekend of the Summer Bank Holiday: carnivals, dances, and parades. Celebrate the end of summer with some festive apparel or give your customers a nice discount.

Note that Summer Bank Holiday is celebrated on the last Monday of August in England, Wales, and Northern Ireland, but Scotland celebrates on the first Monday of August.

Ecommerce dates and holidays in Q4

Studies show that nearly 57% of brands see their sales spike in the fourth quarter. As you jumpstart your holiday preparations for Black Friday Cyber Monday, remember that there are plenty of other fall spending events.

September

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Father’s Day, September 6

Target audience: Australians

While the rest of the world celebrates fatherhood on June 20, Australians mark September 6 on their calendars to send special thanks to their fathers. 

Labor Day, September 6

Target audience: Americans and Canadians

Labor Day celebrates the social and economic achievements of American workers. It’s a federal holiday with public celebrations such as firework displays, picnics, and barbecues.

Labor Day weekend is often associated with the end of summer. For many retailers and shoppers, it’s time to start planning a new season’s worth of outfits.

Many European, Asian, Central and Southern American countries celebrate Labor Day on May 1.

International Literacy Day, September 8

Target audience: people all over the world

International Literacy Day was created by UNESCO to highlight the importance of education. Highlight charities that support educators and consider creating merch to show your passion for the smarts. If you wish to engage with your audience even more, run a contest and ask them to share a picture of their first day of school.

National Video Games Day, September 12

Target audience: video game enthusiasts in the US

The gaming industry is one of the fastest-growing in the world, especially since the pandemic, so it’s a good niche to get into right now. This is a good day for sharing your taste in video games and launching merch for gaming fans.

National Grandparents Day, September 12

Target audience: people around the world

This day celebrates the special bond between grandparents and grandchildren. On National Grandparents Day, create heartwarming gifts, like an enamel mug with a “grandpa of the year” print.

National Hispanic Heritage Month, September 15–October 15

Target audience: Hispanic Americans

National Hispanic Heritage Month celebrates Hispanic and Latin American cultures in America. These four weeks are especially important for showing your support to and celebrating customers who are a part of these communities.

Oktoberfest, September 18–October 3

Target audience: Germans and fans of Oktoberfest

Oktoberfest is the world’s largest beer and folk festival held in Germany. Every year, it attracts more than 6 million visitors from around the globe.

If you can picture your audience unwinding with a cold beverage, build your marketing efforts around fun content, costumes, and beer.

International Day of Peace, September 21

Target audience: everyone

This awareness day was created by the United Nations and it’s dedicated to shaping the standards for peace all over the world. You can use your social media platforms to raise awareness as well and show your support to your customers around the globe.

First Day of Fall, September 22

Target audience: people in the Northern Hemisphere

Summer’s out—First Day of Fall means pumpkin-spice everything, and yes, getting your wardrobe fall and winter-ready. If you have customers in the Northern Hemisphere, this is the time to start promoting your fall and winter apparel.

AFL Grand Final, September 24

Target audience: Australians and football fans

AFL stands for Australian Football League, and the AFL Grand Final gathers football fans from all over the country. Show team spirit to your Australian customers by launching discounts or new sportswear.

European Day of Languages, September 26

Target audience: Europeans, language enthusiasts

Did you know that there are 24 different languages in the European Union? Celebrate your European customer base with a cheerful social media post and special discounts for shipping to Europe.

World Tourism Day, September 27

Target audience: traveling enthusiasts

The United Nations created this holiday more than 40 years ago to celebrate the joys of traveling. Even though 2020 couldn’t be filled with many traveling stories due to Covid-19, travel enthusiasts have a lot of hope for 2021. Meanwhile, engage with your customers by asking them to share their favorite traveling destinations, stories, or promote products for traveling, like custom fanny packs or spacious backpacks.

October

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International Coffee Day, October 1

Target audience: coffee lovers

The International Coffee Day celebrates the one drink that helps so many of us combat our inner Monday grouch. Engage with your audience by asking them to share photos of their favorite blends and offer them some personalized magic mugs to enjoy this beloved beverage.

World Vegetarian Day, October 1

Target audience: vegetarians

The North American Vegetarian Society established World Vegetarian Day in 1977. Many people nowadays are giving plant-based diets a go for the sake of variety or to reduce their meat intake for health, environmental, or ethical reasons. Consider creating some special promos on this day or share some veggie GIFs, or even recipes on social media to celebrate.

World Smile Day, October 2

Target audience: people around the world

Harvey Ball, a commercial artist from the US, invented the yellow smiley face. In 1999, Harley created the World Smile Foundation—a charity supporting different causes for children. The foundation created World Smile Day and is dedicated to good deeds.

Harvey’s yellow smiley face was used in designs for coffee mugs and bumper stickers in the early 1970s, usually in combination with “Have a nice day!”. 

When creating smiley campaigns, remember that the World Smile Corporation has trademarked “World Smile Day.”

World Mental Health Day, October 10

Target audience: people around the world

This day is important for raising awareness and fighting social stigma around mental health issues. In some countries—like Australia—the whole week is spent promoting the importance of mental well-being. 

Show your support by spotlighting awareness campaigns you follow, share your thoughts or stories to your audience, and ask them to join the conversation.

Canadian Thanksgiving, October 11

Target audience: Canadians

Thanksgiving in Canada is a family holiday when people give thanks for the past year. Families prepare special meals and dine together.

It’s a great time to thank your customers for trusting and supporting your business.

Boss’s Day, October 16

Target audience: anyone who’s ever had a boss

Celebrated on October 16, Boss’s Day is meant to strengthen the bond between employers and employees.

Office gifts like posters, mugs, and t-shirts make great presents on occasions like this. Target people who are self-employed or work freelance, too—they’re their own boss.

Get to Know Your Customers Day, October 21

Target audience: you 🙂

Held every three months, Get to Know Your Customers Day is a chance for you to learn what your customers’ likes and needs are.

National Make A Difference Day, October 23

Target audience: people in the US

This day is celebrated in the US on the fourth Saturday in October. Started in 1992 by USA TODAY, National Make A Difference Day is dedicated to community service. 

This day is a good chance to show what causes your business cares about, make a contribution to them, and make a difference—even if small one.

Halloween, October 31

Target audience: people in the Western world

Halloween originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter. Today, with its fun costumes, trick-or-treating, and festive decorations, Halloween is anything but serious.

Use this day to breathe some spooky into social media campaigns, run a special promotion on costumes or decorations, or share how your brand celebrates Halloween.

November

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National Native American Heritage Month is a celebration in the US to celebrate the culture, heritage, and contributions of Native Americans. If the US is your audience, show support, and be mindful of the promotions you post during November.

World Vegan Day, November 1

Target audience: vegans

Veganism is trending as more people are switching to plant-based meals. However, it’s not just a diet, but also a movement of kindness toward all sentient beings. November is the perfect time for launching new, plant-loving designs, or creating vegan meal challenges.

P.S. Did you know our Kornit printers use vegan-friendly inks?

Melbourne Cup, November 2

Target audience: Australians

Melbourne Cup is an official holiday in Victoria, Australia when schools and many businesses are closed. On this day, Australia celebrates the most popular horse racing events. 

It’s not just about the horses, though—this event is known for over-the-top fashions (and hats!). If the Australian market is on your radar, consider creating colorful promotions or launching festive products such as dresses, skirts, or sunny visors.

Diwali, November 4

Target audience: Hindus around the world

Diwali, or the Hindu Festival of Lights, is one of India’s most popular holidays. Celebrated every autumn, it honors the victory of good over evil and light over dark.

In preparation for Diwali, families spend days cleaning and decorating their homes. They also shop for new clothes and accessories to wear during the festival.

Bonfire Night, November 5

Target audience: the UK

In 1605, a group of conspirators attempted to assassinate King James I. On November 5, one of the conspirators—Guy Fawkes—was arrested. He was keeping an eye on the explosives placed under the House of Lords. To celebrate the failure of the attempt, people lit bonfires in London.

On this day, people still light bonfires and celebrate with fireworks. Make their November celebration cozy with some warm custom beanies.  

Veterans Day, November 11

Target audience: Americans

Veterans Day honors and gives thanks to all military personnel who have served the US.

It’s a day to commemorate, not commercialize, so be mindful with your campaigns if you don’t want them to turn into a PR nightmare.

Remembrance Day, November 11

Target audience: Canadians, Australians, and British

Remembrance Day in Canada, Australia, and the UK commemorates people who gave their lives in armed conflicts during World War I. Weeks before this day, many people wear red poppies pinned to their clothing as a symbol of remembrance.

Once again, be extra sensitive when creating campaigns on public holidays like this.

Singles’ Day, November 11

Target audience: Chinese people around the world

Singles’ Day, or Double 11, started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping.

However, November 11 took an unexpected and commercial turn in 2009 when one of the biggest ecommerce companies, Alibaba, decided to run its first Singles’ Day sale. Fast forward to today, Double 11 is one of China’s biggest annual spending events.

In 2019, Alibaba’s Singles’ Day sales totaled a record $38.4 billion, overthrowing any single US shopping holiday including Black Friday and Cyber Monday.

International Men’s Day, November 19

Target audience: men and boys

While not as commercial as Women’s Day, International Men’s Day celebrates the achievements of boys and men in family, work, school, and other areas of life. International Men’s Day is good for promoting or adding some men’s best-selling products.

Thanksgiving, November 25

Target audience: Americans

Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today, families and friends get together for a meal to give thanks for what they have.

This day is a great time to stop for a moment and appreciate what you have. Many businesses use this day to thank their customers for their loyalty.

Black Friday, November 26

Target audience: bargain hunters, holiday shoppers

Black Friday is a shopping day after Thanksgiving that is known for crazy deals and the crowds that go crazy for them.

As an ecommerce business owner, you can’t afford to miss Black Friday. The earlier you start preparing your Black Friday marketing campaigns, the better.

Small Business Saturday, November 27

Target audience: your target audience

Created in 2010 by American Express, Small Business Saturday aims to draw attention to small business owners by encouraging customers to support local businesses rather than industry giants.

If you’re a small business owner, November 30 might be a great time to share the story behind your brand or your brand values and beliefs. Running special promotions is one of the ways to target Small Business Saturday too.

Hanukkah, November 28–December 6

Target audience: Jewish community

Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.

If you decide to add Hanukkah to your marketing calendar, be aware that it’s not related to Christmas and make sure you understand what this holiday means. Even though some families still exchange gifts, this time is more about spending quality time with your family.

That said, you can use candles, decorations, and other cozy products in your promotions and campaigns.

Cyber Monday, November 29

Target audience: bargain hunters, holiday shoppers

The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday.

December

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National Sock Day, December 4

Target: anyone who wears socks

Started by an apparel company that sells socks, this day recognizes the rarest of all lasting unities, a matching pair of socks.

This day is a great opportunity to engage with your audience through fun social media campaigns.

Green Monday, December 13

Target audience: holiday gift shoppers

Green Monday is the second Monday in December and one of the busiest retail shopping days in the US. It’s the day when shoppers realize they only have around 10 shipping days left before Christmas. That sense of urgency translates into online sales, as consumers rush to complete their holiday shopping lists.

Christmas Eve and Day, December 24–25

Target audience: Christians, countries where Christmas is a public holiday

These dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ.

Christmas may be becoming more commercial every year, yet it’s still a family holiday, so base your marketing efforts on heart-warming ideas and wishes.

Boxing Day, December 26

Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand

Boxing Day is a national holiday celebrated in several countries that are historically connected to the United Kingdom. On this day, people spend time with family or friends.

Some believe that Boxing Day can be traced back to medieval times. Today, it’s mostly considered an extension of the Christmas holidays.

Kwanzaa, December 26–January 1

Target audience: African Americans, people in the African diaspora

Kwanzaa is a 7-day holiday when families honor their African heritage. During each of the seven days, a candle is lit to recognize one of seven core values, or Nguzo Saba.

On the last day of Kwanzaa, families come together and exchange gifts. The presents are usually homemade rather than store-bought. So if you want to target this holiday, build your marketing efforts around the values and beliefs of the African heritage.

New Year’s Eve, December 31

Target audience: people who follow the Gregorian calendar

The last day of the year is usually celebrated with social gatherings and watching fireworks. It’s also the time to show off your fanciest party outfit.

Businesses send New Year’s wishes to their customers, reflect on the past year, or run special promotions, usually on products that can be used in the preparation of the event.

Which holidays are you adding to your marketing calendar?

Every holiday or major event is an opportunity to build your brand awareness and drive sales, so use it to your advantage. To see results, you need to start preparing your holiday marketing campaigns ahead of time.

Once you fill up your holiday marketing calendar, start working on the game plan for holidays and dates that are relevant to your brand. Timing, playfulness, and personalization go a long way in building relationships with your customers. Be honest and transparent with your campaigns–people appreciate that.

Is there an event we didn’t mention that deserves a place on this list? Or maybe you’ve decided to steal the show and come up with your own holiday? Let us know in the comments below!

This article was originally published in December 2018; it has since been updated.

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Vinsenta is a Content Marketing Specialist at Printful. She has a degree in Translation & Interpreting and is also on her way to an MBA. Passionate about creative writing, branding, and storytelling.

Comments

    1. Alise Zindiga

      Hey, Bea, thanks for the feedback! We’ll consider the possibility of adding this to our calendar but feel free to update our downloadable templates according to your needs.

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