Placeit is another excellent mockup generator that offers free (albeit limited) templates. They currently offer 12 pages of commendable free templates, but upgrading to the paid version grants you access to an unlimited array of premium-quality templates. You can check out their monthly plan and pricing here.
Source: Figma
Figma is a vector-based design, project management, and collaboration tool with free mockup plugins you can use to create product photos in seconds. You can easily share whatever you’re working on with your team and invite others to collaborate. They offer a free starter plan and even their professional plan is free for students and educators.
Find out more about Figma’s tiers here.
Now, on to the most powerful marketing tool—emails!
Email marketing has the highest return on investment (ROI) out of all the marketing strategies —3,600%, meaning you get $36 for every $1 spent. That’s an incredible profit since a 5:1 ROI is already considered good.
We’ve previously shared a list of email marketing strategies for better results to kick off your marketing game. And if you’re wondering how to develop an effective marketing strategy, we’ve got you covered.
With advances in AI technology, you don’t even have to write the emails yourself. Use the following tools to run effective and successful email marketing campaigns and unlock the huge potential of email marketing.
Source: Mailchimp
Mailchimp automatically sends emails to customers along their journey, creates optimized content with AI, gives valuable insights on customer activity, and identifies and targets your most loyal customers. Their free version allows you to send and schedule emails, but it may be worth upgrading to access all the features.
You can start with their 1-month free trial to see if the results are worth it. Learn more about Mailchimp’s pricing, subscription plans, integration options, and features.
Source: Klaviyo
This is another outstanding email marketing tool that you can use to collect email addresses and send emails to your target audience. Klaviyo also features advanced analytics, but what’s truly remarkable is that their free plan accommodates up to 250 email subscribers, allowing you to send them up to 500 emails a month.
Their premium tier includes emails and SMS notifications for up to 1,500 contacts. But, their pricing leans on the expensive side. Another downside is that learning how to use the software swiftly can take some time.
Source: HubSpot
HubSpot is a customer relationship management (CRM) platform that scales along your business. HubSpot CRM platform offers marketing, sales, customer support, operations, and content management services for businesses of all sizes.
They also offer a free email marketing tool connected to their CRM. You can use it to craft engaging emails with AI tools, send personalized emails, create targeted email campaigns, and increase your click-through rates.
Check out their tiers and features in the pricing section.
These print-on-demand tools are game-changers when managing your social media channels. Imagine not having to remember to publish posts, knowing what content works best, and being able to generate content in a fraction of the time. Let’s explore the best social media tools for your print-on-demand business.
Source: Hootsuite
Hootsuite is an excellent social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest. It allows you to schedule and publish content across all your social profiles, track performance in real-time, and amplify the reach of your top-performing content.
The app includes a social media calendar to see and organize all your social media posts. Plus, you can follow trends, keep an eye on competitors, and always post on time with scheduled posts. They offer a 30-day free trial to get started. Check out Hootsuite pricing here.
Source: Buffer
Buffer is another excellent social media management tool compatible with Facebook, Instagram, Google Business Profile, YouTube, LinkedIn, Mastodon, Pinterest, Shopify, TikTok, and Twitter. This app includes tools that help you publish posts, boost engagement, follow analytics, and build a landing page.
They also offer integrations with popular tools like Canva, Unsplash, Google Drive, and Dropbox, allowing you to have everything in one place. Buffer even has a built-in AI assistant to help you create faster.
Remarkably, they offer a free plan, and their essentials tier costs only $6/month. Check out Buffer pricing and tiers for more info.
Source: Tailwind
While Buffer supports up to 10 channels, Tailwind supports only three—Pinterest, Facebook, and Instagram. But their free plan already offers many amazing features like 20 posts a month across all three platforms, 20 post designs a month, basic analytics, unlimited email contacts, 20 email sends a month, and more.
Of course, you get even more benefits with their paid plans. Check out Tailwinds’s pricing and features to see if they fit your print-on-demand business.
Source: Meta Business Suite
Previously known as Facebook Business Suite, this set of free print-on-demand tools allows you to manage everything related to your brand’s presence on Facebook, Messenger, and Instagram.
With Meta Business Suite, you can publish feed posts and stories for Facebook and Instagram without switching accounts, easily manage your inbox, create ads for Instagram and Facebook, track insights and trends, see all activity at a glance, and access helpful tools.
The best part is that this social media management tool is entirely free.
Now, you have a beautiful website, and you’re reaching your target audience with engaging content. How do you turn all that traffic into sales? That’s where our next category of print-on-demand tools comes in.
Conversion optimization tools will help you turn followers into customers. A key criterion for optimizing conversions is establishing a trustworthy brand identity that fosters customer loyalty. Use conversion optimization tools to see what your competitors are doing, find out what works, and outdo their offerings.
Source: Google Analytics
Google Analytics is the most prevalent and robust tool available at no cost, ideal for measuring your store’s online performance and tracking conversions. It lets you measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also see where traffic comes from, get content insights and custom reports, and turn on ecommerce tracking—a valuable tool for print-on-demand dropshipping businesses.
The problem with Google Analytics is that it’s not the most comprehensive app, and the overwhelming amount of data can leave you questioning what’s relevant and what’s not. That’s why we put together a Google Analytics Guide Specifically for Ecommerce Business Owners to help you get started.
Source: Unbounce
A solid landing page with a strong call to action generates high conversion rates. According to a study in 2023, 82.6% of landing pages need optimization. Unbounce allows you to build and optimize landing pages before publication. The app also produces impressive copy written for you, using AI to help you transform your ideas into successful campaigns.
You can try Unbounce for free with their 14-day free trial. Learn more about their pricing and features here.
Source: Hotjar
Optimizing your conversion rate requires understanding your customers’ behavior. With Hotjar, you can analyze how customers interact with your website and collect user behavior data. Using this data, you can optimize your web pages.
Hotjar’s features allow you to track how users click, move, scroll, and navigate your website. Additionally, you can collect data through surveys. HotJar also provides smart suggestions to make your website more user-friendly and convert better.
The best part, you can use Hotjar for free with their basic plan or upgrade to scale your business. Check out Hotjar’s pricing here.
Make sure you’re complying with the General Data Protection Regulation (GDPR)
When using tools like Google Analytics, make sure you check with your local authorities concerning data collection regulations. You must take several precautions to ensure compliance with data protection regulations and the privacy and security of your website visitors.
Complying with GDPR (the EU’s General Data Protection Regulation) is the best way to keep your customers’ data safe because the GDPR is the strictest data protection policy to date. Find out more about GDPR and what it means for your online store.
When in doubt, it’s best to consult with legal experts specializing in data privacy.
