Top 10 Trending Products to Sell in 2020
Have you ever opened a product catalog, gotten overwhelmed by the number of trending products there are to choose from, and closed the catalog just as quickly to avoid making a decision about what to buy?
That’s called analysis paralysis, and it happens when you’re given too many options to choose from. The sheer volume of choices makes it difficult to find the best option for you, so you end up postponing the decision.
Analysis paralysis can affect not only your customers, but also you as an ecommerce store owner who’s trying to find the top trending on-demand drop shipping products to sell. It doesn’t matter if you’re a seasoned online business owner who wants to expand their catalog, or a newbie looking for the first product to feature on your store.
In this article, we’ll help you avoid analysis paralysis by sharing Printful’s list of bestselling on-demand drop shipping products in 2020 to make sure your ecommerce store succeeds. Spoiler alert: because of Covid-19, the overarching theme of 2020 is making your customers’ lives comfier while they spend time at home.
With this list at your fingertips, you’ll be able to decide which products to offer to your niche audience this year, and pick up some simple design tips to turn a product into a bestseller.
Which trending products to sell in 2020?
T-shirts are the bread and butter of ecommerce apparel stores. It’s an evergreen product that has found its way in almost every wardrobe thanks to its versatile use and wide-ranging color options for any taste and season.
The steady volume of t-shirt searches throughout the year shows that people are constantly looking for clothing staples. And with sustainable fashion being the new normal, they’re moving towards unique premium quality basics that are produced in an eco-friendly way and will last longer than fast fashion items.
What’s best about t-shirts is, they can be styled to fit any niche. They’re the foundation of style trends like athleisure and streetwear, which are primarily based on comfy clothing and layering. But you can also sell tees as part of a casual work apparel ensemble.
Streetwear items work well with typography and out-there graphics that pop. Shirts meant for a casual business environment should feature clean, subdued designs, like a minimalist embroidery quote or a sleeve print that can be easily hidden under a jacket if needed.
Our top picks
2. Wall art
A picture says a thousand words. And if that picture is 24″ × 36″, and mounted on a wall in a sleek frame, surely, it must be worth at least half a million words. Its endless design possibilities make wall art one of the best-selling home decor products.
Remember that people are always looking for personalized gifts. It can be a caricature your customers can order based on their picture, a detailed map of their favorite city, or anything else you can think of. Use your imagination to find something that combines your skills and your customers’ needs.
Wall art also has one of the biggest profit margins in ecommerce. When pricing your artwork as a premium product, try out some marketing strategies that go with a high price tag.
Our top picks
3. Sweatshirts, hoodies, and joggers
2020 is all about comfy clothing, and you can’t go comfier than sweatshirts, hoodies, and joggers.
These items used to be exclusively relegated to the sportswear section, but now they’re a staple in loungewear and streetwear collections as well. So if your customers are looking for casual clothing, you should consider designing a line of sweatsuits.
2020 for loungewear is a year of pastel colors and tie-dye graphics. You can do a classic direct-to-garment print or embroidery on a pastel-colored hoodie, or let your creative spirit run wild with a tie-dyed all-over print product line where you can customize every inch of every product.
What’s more, sweatshirts, hoodies, and joggers make perfect matching sets. You can sell each product separately, as well as use upselling and cross-selling techniques to sell them together to customers who can’t get enough of your designs.
Our top picks
Mugs are one of the most universal products to sell—everyone has their favorite cup at home, perhaps another at work. Just take a look at how their steady popularity rises at the end-of-the-year holiday shopping season when people are looking for gifts.
The popularity of mugs means that your designs must be extra unique to catch the eye of the people browsing online stores.
For example, considering my theater obsession, I’m more likely to buy a mug with a design specifically made for stage enthusiasts (“I randomly break out in showtunes”) than an “I <3 coffee” mug. And true coffee aficionados also wouldn’t appreciate such a generic tribute to their favorite beverage and would go for something more sophisticated.
You can also look into different types of mugs and how they work together with the rest of your product catalog. Say, your store is geared towards people who love spending time outdoors. Perhaps your customers would appreciate a collection of enamel mugs that are perfect for fireside snacking.
Out top picks
5. Champion products
From Rihanna donning Champion in paparazzi shots, to Ariana Grande rocking it in her Instagram posts—the 100-year old Champion brand is taking over the world once again.
Customers are looking for unique Champion products to add to their wardrobes, items that can’t be found in traditional retail stores where each design is bought by thousands of people. You have the chance to offer them a customized selection that features your designs and the inimitable Champion logo on the product.
Champion is primarily a streetwear brand, but its universal appeal means you can make it work for almost any niche. To understand how Champion products can fit in your product catalog, read up on the history of the brand and how Champion can help you grow your store.
Our top picks
A beanie for when it’s cold; a dad cap for when you want to hide from the sun; a visor for your next tennis game… There’s a hat for every occasion—be it summer or winter, people are looking for trending headwear to buy.
Hats are a great way to showcase embroidered designs. In the age of fast fashion, embroidery with its tactile vibe represents a slower, personal attitude towards clothing. So capitalize on the embroidery trend by designing a collection of hats with your own graphics.
Our top picks
Imagine that a customer decides to buy a t-shirt with your design. During checkout, you offer them a sticker with the same graphic. Since they’re already making a purchase anyway, they add stickers to their cart as well!
Stickers are inexpensive and easy to design, and you can create matching sticker sets for any product in your catalog. That’s why they’re the perfect upselling product. And if your customers become interested in your stickers, you can even develop an extended sticker collection.
To spark your customers’ imagination, show off your stickers in all the ways they can be used—on laptops, phones, notebooks, or paired with products you have in your store.
Leggings belong to sportswear and athleisure categories, so you can sell to both hardcore sports enthusiasts and hardcore Netflix marathoners. Just don’t go for both at the same time—specify in your product descriptions what your leggings are meant for. This way you won’t confuse your target audience and will set the right expectations.
Color of the year for 2020 is classic blue, and Pantone has great suggestions for color palettes you can use in your designs.
Our top picks
Another versatile product category to feature on your store is bags. Depending on the design, a bag can fit into almost any niche you’re selling to, and it’s just a matter of figuring out how to style and market it.
Backpacks are more expensive than your average t-shirt, so your designs should reflect the high-end feel of the product—think beautiful patterns in trendy colors.
When it comes to fanny packs, selling strategy is key. Generally considered a summer product, these babies should be in your product catalog all year round—people use them for traveling, camping, skiing, and activities where it’s important to be hands-free.
To offer your customers a casual and affordable bag option, try tote bags. They’re easy to design—an emoji, pun, or a minimalistic copyright-free quote work very well on tote bags. You can even make a whole line of Quote Bags that come with book suggestions in the product description.
Our top picks
10. Phone cases
A phone case can become the icing on the cake that is your store’s product catalog. People are eager to protect their tech from bumps and scratches, and a case with a beautiful case allows them to do that in style.
Accessories such as phone cases allow you to make matching sets with other products on your store. It’s a great way to recycle a design your customers have enjoyed.
Get ready to sell trending products online
The key thing to choosing products to sell on your store is to keep your customers in mind at all times. And if you have yet to define your target audience, consider this a sign to do it.
I hope this list helps you decide which products sell the best, so you can start creating your designs and do some merchandising magic.
Which products are your bestsellers? Let us know in the comments!
This article was originally published in September 2019; it has since been updated.
Trending products FAQ
Some of the top trending products to sell in 2020 are t-shirts, hoodies, sweatshirts, joggers, mugs, stickers, and hats.
The products on your store should reflect your brand and cater to your niche. Some of the products that can be styled for any niche are t-shirts, bags, and accessories, such as stickers and phone cases.
Since smartphones are on the highest selling items in the world, phone cases are also a very popular product to sell online.
Any product can become an Amazon bestseller with the right design and marketing. One of the best products to sell is t-shirts because it’s a wardrobe staple.
The best items to resell are on-demand drop shipping products that you can customize for your business. This way you can turn a simple t-shirt into a bestselling product that flies off your ecommerce store shelf.
2020 trends show that there are two apparel niches that are very popular at the moment—streetwear and loungewear.
To succeed in ecommerce, you need to define your niche and then pick the products that fit that niche. For example, if you want to target young customers who love casual wear, your best bet is customizing Champion products.