Top 10 Trending Products to Sell Online in 2022
If you’ve ever felt overwhelmed by an abundance of choices, know that you’re not alone.
Studies show that the more options a person has, the less likely they are to make a definitive decision and take action.
For an ecommerce store owner, thinking about what to sell can not only make you feel overwhelmed and anxious but can also take up a lot of your time and energy. That’s why we’ve compiled a list of top trending products to sell online in 2022. Instead of spending countless hours browsing and researching, all you have to do is focus on the important part—selling!
Which trending products to sell in 2022?
What was once a garment designed for warehouse workers, is now a wardrobe essential found in most closets. Hoodies are at the top of our trending products to sell list, as these items remain in high demand all year round.
Workout at the gym, casual day out, or a cozy evening in—hoodies can be marketed to fit almost any occasion. Just choose a fit and design that suits your brand and use high-value keywords that’ll help your items rank on google. To find valuable hoodie keywords, you can use sites like Ahrefs, Ubersuggest, or SEMrush.
With athleisure and sportswear being the new norm for everyday fashion, items such as joggers, leggings, and sweatshirts are now sold online more than ever.
The global athleisure market size is anticipated to reach $549.41 billion by 2028. In addition, the steady growth for these sporty items in Google searches shows us that athleisure is not going anywhere, except into everyone’s closets.
When thinking about what trending clothing products to sell online in 2022, consider designing a line of sweatsuits or creating your own matching sportswear sets. You can sell each product separately, as well as use upselling and cross-selling techniques to sell them in bundles to customers who can’t get enough of your designs.
3. Premium t-shirts
T-shirts are a clothing staple that’s found its way into every capsule wardrobe. What’s best about tees is they can be styled to fit any niche or weather. They’re the foundation of fashion trends like athleisure and streetwear and make a good base for work attire or going-out looks.
Because of the oversaturated t-shirt industry, you’ll have to find effective ways to make your tees stand out. Selling high-quality, premium t-shirts can positively impact the customers’ experience with your brand and make them want to return for more.
To find and sell t-shirts on your online store that could fit into the “premium product” niche, pay attention to the tee’s material. As for the design, consider adding embroidered details. Embroidery is often associated with luxury and class and is currently very trendy.
4. Eco-friendly products
With sustainable fashion being the new normal, consumers are now more conscious of their purchases and pay extra attention to product manufacturing. Just look at the increase in Google searches for the word “sustainable” during the last 3 years.
In a study by Businesswire, 60% of consumers rated sustainability as an important factor for purchases. 85% of consumers claimed they’ve shifted their purchase behavior towards more eco-friendly items in the past five years.
So, when thinking about the best products to sell online in 2022, eco-friendly is definitely your answer.
When creating your eco-friendly collection, choose products that contain organic, recycled, or biodegradable materials—this can include clothing or even everyday accessories. Make sure to also be transparent about the production of these products and market them by emphasizing the environmental benefits.
You can never go wrong by adding hats to your store. Thanks to their versatility and many seasonal options, they’re a trending product to sell all year round.
Aside from being used for practical reasons, headwear is an amazing fashion element that can be styled to fit any niche or occasion. From winter beanies to summer dad hats and visors—choose whichever suits your collection best.
To make your hat collection even more compelling to prospective buyers, think of your target market. For example, you can create embroidered minimalistic designs to add a personal feel or go all out with colorful all-over prints.
While working from home has been popular for a while, it wasn’t until 2020 that a home office went from a luxury to a necessity. The Covid-19 pandemic permanently changed the world of work and has influenced companies to go partly or even fully remote.
As the home office trend keeps growing rapidly, stationery items are among the most trending products to sell online in 2022. Think notebooks, cards, mouse pads, and much more.
7. Wall art
With the rise of work-from-home culture, more and more buyers are searching for classic interior design elements such as wall art to add zest to their surroundings
Wall art is a product category, that’s trending all year round, which means you can customize it to fit any season or occasion.
Before starting to sell online, it’s important to identify who’s your target customer. This will help you tailor your wall art designs to audience preferences, as well as market your business much more effectively.
If, however, you’re struggling to find your niche, there are many trends to hop on. Starting from line art and bold abstracts to statement quotes and aesthetic photography—the variety of design options make this a great product to sell in 2022.
Wall art also has one of the biggest profit margins in ecommerce. When marketing your artwork as a premium product, try out some strategies that go with a higher price tag. For example, using high-quality visuals or placing a more expensive product next to it.
Learn More: How to Develop an Effective Marketing Strategy
8. Phone cases
The steady search volume for phone cases on Google shows that no matter the year or season, people are eager to protect their tech from bumps and scratches.
A phone case can become the icing on the cake in your store’s product catalog. You can create matching sets with other products and it’s a great way to recycle a design your customers have enjoyed.
The popularity of mugs means that your designs must be unique to grab the attention of the people browsing online stores. Keep in mind—the more precisely you define your niche and cater to their wants and needs, the easier it’ll be to make a sale.
You can also offer your customers reusable water bottles—a drinkware item that’s perfect for outdoor use and is a great alternative to the single-use bottle.
It’s estimated that the reusable water bottle industry will reach $11.51 billion by 2028. Interestingly, for customers, the product’s popularity isn’t as important. In a survey by Global Data, over 51% of consumers stated that one of the top reasons they purchase reusable bottles is for environmental reasons.
So, when creating your list of trending items to add to your store in 2022, consider designing a collection of stylish mugs or on-the-go drinkware.
Since the beginning of time, bags have served one of the most useful purposes of all—carrying around necessities. For that reason alone, this product never ceases to be trendy and is sold throughout the year.
While bags are a practical item, it’s the design aspect that draws people to purchase multiple variations and styles.
To offer your customers a casual and affordable bag option, try tote bags. They’re easy to design and work well with both simple designs, embroidered quotes, or colorful patterns.
If you want to sell backpacks, focus on the practicality and features, as well as the aspects that make the bag unique to your own brand.
Fanny packs are one of those accessories that should be in your product catalog all year round. People use them for traveling, camping, skiing, and any other activities where it’s important to be hands-free.
How to find trending products to sell online?
One of the best ways to find trending products for your online business is by using Google Trends. This website allows you to explore what consumers are searching for in a specific region and time frame. From there, you can view the volume of the searches, as well as the upward on downward trends.
You can use your findings to plan product launches just as they’re about to go on trend or to research and explore what new product additions to add to your store.
If you want to find trending items in Printful’s product catalog, look for the “bestseller” badge. These are top-selling items most popular with our customers.
Get ready to sell trending products online
We hope this list inspired you with ideas on what to sell in 2022. Remember, whichever product you choose, it’s all about adding your own personal touch to it and thinking of the most effective ways to market it.
Have you decided on your next bestseller? Let us know in the comments!
Top trending products to sell online FAQ
Sportswear is one of the best product categories to sell because it includes current apparel trends such as hoodies, joggers, and sweatshirts.
Start by picking your target audience and deciding on the products you want to sell. To learn more about how to create your online store and set up payments, read our How to Start an Online Store with Printful blog article.
You’ll find multiple trendy product categories to choose from in Printful’s Product Catalog.
- 10 Effective Ways How to Market a Product
- How to Start a Clothing Brand: A Complete Step-by-Step Guide
This article was originally published in September 2019; it has since been updated.