20 Trending Products to Sell Online in 2024

Have you ever felt overwhelmed by the abundance of products you can sell? You’re not alone.

It’s the paradox of choice: the more options you have, the harder it becomes to choose.

That’s why we’ve compiled a list of 20 sought-after products and product categories you can add to your print-on-demand store in 2024. 

Instead of browsing and researching, focus on the important part—designing and selling!

Home & living goodies

This year, 12.7% of full-time employees work from home, while 28.2% work a hybrid model. Forbes predicts a “continuous, yet gradual, shift towards remote work,” predicting that 22% of the US workforce will fully work remotely by 2025. 

What does this mean? More and more people are spending most of their time at home and looking for ways to spruce up their homes.

Do you have anything in store for them? If you don’t, these products are a good starting point. If you do, see if you can add something new.

1. Wall art

Wall decor is an effective and (relatively) cheap way to transform a living space. Wall art, a product category generally trending all year round, is seeing an increase in demand.

Source: Google Trends

Valuable read: Wall Art Trends 2024

Among the most popular products, metal wall art prints have experienced an impressive 458% growth in search interest over the past year. This trend reflects a broader shift towards sleek, industrial design elements. 

Wabi-sabi wall art, with a 165% interest spike, resonates with those who appreciate the beauty of imperfection, bringing a sense of calm and natural aesthetics into their homes. The growing demand for patriotic wall art, with a 158% growth, reflects a renewed interest in national pride. Additionally, trends like:

• Small bathroom wall art (+94%)

• Set of three wall art (+88%)

• Wall art for nursery (+87%)

Highlight the move towards personalizing even the most functional spaces, creating cohesive looks, and crafting comforting environments for little ones.

With Printful, you can currently design and sell 14 wall art variations, including:

• Posters

• Canvas Prints

• All-Over Print Flags

• Glossy Metal Prints

• Garden Flags

Here are some design ideas to get you started:

• Abstract artwork

• Line art 

• Bursts of colors

• Simplistic photography

• Quotes

Wall art has one of the biggest profit margins of all the products in our catalog. It doesn’t cost much to produce and can be sold at a higher price point. That and a vast range of design options make this a great product to sell in 2024.

Learn More: How to Develop an Effective Marketing Strategy

2. Drinkware 

Another popular product category to sell online is drinkware. That’s no surprise, given that nearly 60% of people admit they have an emotional attachment to their favorite mug. If you’re selling mugs, matching cork coasters are an easy upsell to maximize your profit. 

With the increasing demand for outdoor drinkware (+25%), there’s a clear trend towards versatile and durable options that fit various lifestyles.

At Printful, you can design:

• Stainless steel water bottles

• Stainless steel wine tumblers

• Stainless steel tumblers

• Enamel mugs

Reusable drinkware is a must-have for the majority of people nowadays. A survey conducted last year showed that sustainability is an increasingly important factor for most, and people are willing to pay more for products that will serve them longer.

Half of consumers say they’ve paid an average of 59% more for products branded as sustainable or socially responsible.

It’s estimated that the reusable water bottle industry will reach $11.51 billion by 2028. Now’s the time to get in on the action!

One of the newest additions to our catalog is custom glassware. Put your design on:

• Shaker Pint Glasses

• Can-Shaped Glasses

• Stemless Wine Glasses

Read also:

• Tumbler Design Ideas to Get You Inspired 
• Best Drinkware Design Trends

3. Blankets 

As the cold weather arrives, blanket popularity inevitably peaks each year.

Source: Google Trends

Waterproof blankets have experienced a significant 39% increase in popularity, making them an excellent choice for those who enjoy outdoor activities in various weather conditions, while the modest 7% growth in heated blankets reflects a steady interest in comfort and warmth during colder months.

The demand for custom blankets and picnic blankets has risen by 12%, reflecting the desire for personalized and versatile outdoor options. Here are 3 snuggly custom blankets you can offer your customers:

• Printed blankets

• Printed sherpa blankets

• Embroidered sherpa blankets

The printed blanket is well-suited for photos and detailed designs, while the embroidered sherpa blanket is great for small, simple embroidery designs.

Pro tip: use blankets to create bundle deals with pillows or pillow cases. 

Apparel and accessories

The apparel and accessories market is booming in the ecommerce space, with the industry projected to reach an impressive $764.1 billion by 2025. As more consumers turn to online shopping for their wardrobe needs, the demand for a diverse range of stylish and functional clothing is skyrocketing. 

So, what does this mean for you? Whether you’re just exploring how to start a clothing brand or are already selling apparel, this growing market presents an exciting opportunity. Offering trending apparel items can help you tap into the rapidly growing fashion industry. If you’re already in the game, now is the time to think about how to expand and refine your selection to meet the evolving tastes and needs of your customers.

4. Embroidered apparel

Embroidery elevates any garment in an instant. The look, feel, and durability give these products a premium, handcrafted feel. 

With Printful, you can embroider 168 products. We recommend adding at least a few new ones to your store. Consider selling some of the most popular embroidered items that have seen significant growth recently.

Interest in embroidered sweatshirts surged by 77% in the last year, while embroidered vests saw a 55% increase, and embroidered trucker hats—73%. Meanwhile, embroidered baby sweaters showed an impressive 121% rise in demand.

In addition to these trending items, you can also embroider the tried-and-true staples, like hoodies, beanies, tees, sweatpants, and socks.

If your audience would be more interested in statement pieces, check out these options:

• Champion Packable Jacket

• Denim Jacket

• Sherpa Denim Jacket

• Unisex Champion Tie-Dye Hoodie

Want more embroidery inspo? Read our 22 embroidery ideas blog post.

5. Oversized apparel 

Customers are shifting away from tight, fitted clothing in favor of oversized, looser fits. This trend mirrors the broader fashion movement toward more relaxed and casual styles, further fueled by the rise in remote work.

This change is evident in the growing popularity of items like oversized sweaters (+22%), oversized sweatpants (+21%), and oversized denim shirts (+31%). How can you jump on this trend? Design baggy clothing and market it as oversized.

Here are some ideas of what you could customize:

• Recycled Tracksuit Jacket

• Recycled Tracksuit Trousers

• Unisex Heavy Blend Hoodie

• Oversized Tie-Dye T-Shirt

6. Athleisure

Over the past few years, athleisure has become the norm in everyday fashion, and garments like sweats, leggings, and hoodies are hotter than ever. 

The global athleisure market is anticipated to reach $549.41 billion by 2028, showing no signs of slowing down. Google trends agree: the growth of searches for sportswear shows us that athleisure is not going anywhere . . . except into everyone’s closets.

Over the past five years, we can see a consistent trend: interest in sportswear peaks around December (and the Olympic games!). 

Source: Google Trends

In addition to the overall rise in athleisure, specific categories are seeing significant growth. Interest in plus-size athleisure has grown by 77%, while athleisure dresses and shorts have seen slightly lower but notable surges in demand (+31% and +23%, respectively). These trends underscore the versatility and broad appeal of sports apparel. 

Now’s the time to design your own sportswear collection. Sell each product separately or use upselling and cross-selling techniques to appeal to the growing number of people interested in athleisure sets (+19%).

Learn more:

• How to Design Your Own Sportswear Without Breaking a Sweat
• How to Start a Fitness Clothing Line
• Athleisure Market Report: Trends and Opportunities

7. Yoga apparel

The term “yoga clothes” maintains consistent popularity throughout the year, highlighting the ongoing demand for stylish and functional yoga apparel.

 
Source: Google Trends

Design matching sets for your yoga-loving followers by putting your designs on sports bras or t-shirts and pairing them with high-demand items like yoga shorts (+10%) or yoga pants with pockets (+23%). Customers are increasingly seeking versatile and convenient options for their practice, with interest in yoga bags also rising by 18% over the past year.

Explore a range of customizable yoga bottoms to pair with tops at Printful, including:

• All-Over Print Yoga Leggings

• All-Over Print Yoga Capri Leggings

• All-Over Print Yoga Shorts

We recommend offering all 3 options so your customers can choose the one they’re most comfortable with. By catering to these preferences, you can create a well-rounded collection.

Valuable read: From Workout to Leisure: Types of Leggings for Every Occasion

8. Swimwear

Although swimwear’s popularity peaks around summertime, you can design swimsuits and swim trunks year-round for vacation-goers.

Today’s shoppers are looking for unique, standout pieces that reflect their personalities, and as a store owner, this is your golden ticket. Designing custom swimwear lets you play with vibrant colors, dynamic patterns, and even incorporate text or graphics that resonate with your audience. 

With the rising interest in matching swimsuits (+19%), swim dresses (+13%), and swim rompers (+138%), there’s a clear demand for stylish and versatile swimwear options.

Valuable read:

• Must-Have Summer Products to Sell Online
• How to Start a Swimwear Line: Your Guide to Success

You have many options to choose from, so there’s something for everyone in your store—bikinis, one-pieces, trunks, and rash guards. By offering a range of styles and sizes for men, women, and children, you can transform your online store into a summer hotspot. With the right marketing push, your brand will make waves this beach season!

Learn more: How to Start a Swimwear Line: Your Guide to Success in 2024

9. Jackets

As the crisp air of the colder months rolls in, so does the opportunity for on-demand store owners to tap into a trending market: jackets. Year after year, the demand for jackets sees a noticeable spike as temperatures drop. Over the past year, specific styles like rain jackets experienced a 13% increase, cropped jackets grew by 19%, and camo jackets rose by 22% in popularity.

Source: Google Trends

Adding these functional apparel items to your store caters to seasonal demand and opens up a realm of creativity for you. Why? Jackets offer a wide range of customization options. Beyond the standard all-over prints, embroidery, and direct-to-garment prints, you can also explore the direct-to-film technique or merge print with embroidery.

And if you want to make your store the go-to destination for all things warm and stylish this season, consider combining your jacket collection with fleece vests, sweatpants, and hoodies. 

10. Hats

A hat can really complete your look. It can also be a necessity, depending on the season. 

Seasonality is something to consider when planning your catalog. In Google Trends, you can track interest in various products over time, and beanies are clearly sought-after in the colder months.

Source: Google Trends

However, as the weather warms up, the focus shifts to lighter options like bucket hats and baseball caps. Over the past year, interest in running hats has increased by 20%, while dad hats have grown by 19% and boonie hats by 6%. 

Design different hats and swap them out as the seasons change. Let your customers have options. Here’s what you can choose from:

• Beanies

• Baseball caps (a.k.a. Dad hats)

• 5-panel hats

• Bucket hats

• Visors

11. Wide-leg pants

Wide-leg pants have made a strong comeback in recent years, becoming a staple in many wardrobes. Their popularity stems from a blend of comfort and style—they offer a relaxed fit while still looking chic and polished. As more people prioritize both comfort and fashion, wide-leg pants have become a go-to choice for various occasions, from casual outings to more formal events.

Lately, interest in wide-leg pants has been steadily growing, with a 12% increase in popularity. This surge reflects their versatility and the broader trend toward looser, more comfortable clothing options.

Source: Google Trends

If you’re looking to expand your apparel offerings, wide-leg pants are a must-have addition. They cater to the current demand for stylish yet comfortable clothing, making them a perfect fit for any season or occasion. 

To meet this growing demand, consider adding these options to your collection:

• All-Over Print Unisex Wide-Leg Pants

• All-Over Print Unisex Wide-Leg Joggers

• Unisex Standard Comfort Sweatpants

Tech accessories

Buying new devices is expensive, but adding fun accessories feels refreshing and doesn’t require a big financial investment. 

With roughly 80% of the world owning a phone (6.6 billion people!) and more than 92.9% of the US owning computers, it’s safe to say that tech accessories are worth adding to your store. The bottom line is: there’s a market for it.

In our tech accessories category, you’ll find phone cases, laptop sleeves, mouse pads, and earphone cases. Choose what your audience would like and design it for them.

12. Phone accessories

How many phones are being used in 2024? Nearly 18 billion. More than double the number of people in the world. The phone case industry alone is valued at $25.8 billion this year. 

Most people want their phones protected from mishaps like cracks, scratches, or even water damage. Plus, phone cases are an inexpensive way to make your phone feel brand new. 

Phone cases can also make for lovely presents for yourself and loved ones, leading to noticeable spikes in interest during the holiday season, as seen on Google Trends. 

Source: Google Trends

In addition to being practical, phone cases can double as a fashion statement, reflecting your customers’ personalities, moods, or tastes. With the right designs, they can be a key component of your store’s success. 

Here are a few examples of what you can add to your offering:

• Samsung case

• iPhone case

• Speckled iPhone case

• Tough iPhone case

Learn more: How to Design a Custom Phone Case

The broader phone accessory category presents numerous additional opportunities. For instance, AirPod cases have seen a surge in popularity (+ 72%), making them a smart addition to your store. To give your audience options, add both phone cases and AirPod cases to your store and use our mockups for professional-looking visuals.

You can also capitalize on trends by adding these accessories to your offering:

• MagSafe phone grip: Interest up by 34%

• Phone stand for car: Interest up by 12%

To maximize sales, consider creating bundle deals that combine custom AirPod cases with matching phone cases. With professional-looking visuals and mockups, you can present these products in the best light, driving more traffic and conversions to your store.

13. Gaming products 

With more than 3 billion gamers in the world, the gaming product market is an industry worth exploring. From essential gear to personalized items, these products are both practical and reflect the owner’s personality.

Plus, interest in gaming gear and accessories is on the rise. Gaming mouse search numbers have increased by 20%, wireless gaming headsets by 15%, gaming mouse pads by 12%, and desk pads for gaming by a staggering 45%. These trends highlight the growing interest in improving the gaming experience.

Mouse pads are a must-have for any gamer, providing both functionality and a canvas for personal style. With Printful, you can design Mouse Pads and Gaming Mouse Pads. The most noticeable difference is in size, but there are more subtle differences (like thickness and stitching) that you can highlight on your store. 

Another popular tech accessory to consider is laptop sleeves. These are one of our most-loved tech accessories, praised by customers for their vivid prints and perfectly cushioned faux fur lining.

According to Statista, most Americans aged 18–64 own a laptop and there’s a high likelihood your customers are among them. Offer them a cool, simple way to keep their laptops safe when they’re out and about. 

Source: Statista

To expand your product range, create package deals that combine these items with matching phone cases. This provides added value to your customers and encourages higher sales.

Beauty and wellness products

The beauty and wellness market is experiencing significant growth, with customers increasingly prioritizing personal care. From skincare innovations to nail care essentials and wellness supplements, these products are becoming daily staples for many. 

Print-on-demand beauty and wellness products offer a unique opportunity to personalize and expand your store’s offerings. Let’s take a closer look at some of the most in-demand items across these categories, providing insights into what’s trending and why dropshipping these products can be a smart business move.

14. Skincare products

The skincare industry continues to evolve, with consumers seeking effective solutions for their daily skin routine and concerns. The market offers a wide range of products, from hydrating moisturizers and gentle cleansers to targeted treatments like serums and masks, all designed to address various skin types and concerns.

Source: Google Trends 

One standout product is the snail mucin serum, which has seen a staggering 340% increase in popularity. Known for its hydrating and healing properties, snail mucin is becoming a must-have for many. 

Additionally, pimple patches have risen in popularity by 42%, offering a quick and discreet solution for blemishes. Meanwhile, hyaluronic acid serums and brow gels have seen steady growth in interest over the last year, up by 13% each, as more people focus on hydration and well-defined brows as key aspects of their skincare and beauty regimen.

Source: Amazon

Adding these trending skincare products to your ecommerce store can significantly boost your sales and attract a broader customer base. Customers are increasingly turning to online stores for their beauty needs, seeking convenience and access to the latest innovations. These products offer high customer satisfaction levels, leading to repeat purchases and positive word-of-mouth for your brand.

Consider adding these customizable skincare essentials to your store, perfect for offering personalized, high-quality options to your customers:

• Refreshing Hand & Body Wash

• Floral Hand & Body Wash

• Floral Hand & Body Lotion

• Refreshing Hand & Body Lotion

By selling print-on-demand skincare products, you can provide unique, branded experiences that cater to the growing demand for personalized self-care items.

15. Nail care

Nail care is another area where customers are increasingly investing. The cuticle oil pen, which has seen a 19% rise in interest, is essential for maintaining healthy nails, offering a convenient way to moisturize and nourish on the go.

Nail glue is up by 29%, reflecting the trend of at-home manicures. Nail stickers, with a 17% increase, are also gaining traction, providing a fun and easy way to achieve salon-quality nail art at home.

Offering these items in your ecommerce store taps into the growing nail care market and encourages repeat purchases as customers look to refresh their nail designs regularly.

16. Vitamins and supplements

The wellness sector is booming, with a growing emphasis on natural supplements that support overall health. 

Mushroom gummies have seen a remarkable 112% surge in demand, driven by their potential benefits in boosting immunity and overall wellness. Sleep gummies have also risen in popularity as more people turn to these tasty supplements to improve their sleep quality naturally. 

These trends highlight the increasing consumer interest in vitamins and supplements, making them a valuable dropshipping or print-on-demand product for your ecommerce business. 

Source: Amazon

Lifestyle, family, and home essentials

As customers increasingly seek products that improve their daily lives, several categories are experiencing significant growth. These trends highlight a range of items that cater to various aspects of home, family, and personal interests. By offering these items on your online store, you can tap into multiple market segments, from arts and crafts enthusiasts to new parents and pet lovers.

17. Arts and crafts

The arts and crafts sector is seeing a surge in popularity as more people explore creative hobbies at home. 

Products like crochet kits have seen a 49% increase in demand, appealing to both beginners and seasoned crafters. Chunky yarn, up by 23%, is particularly popular for DIY projects like blankets and scarves, while paint-by-numbers kits have surged in popularity by 54%, providing a relaxing and rewarding pastime.

Source: Amazon

 These items are perfect for customers looking to unwind and express their creativity, making them excellent additions to your online store.

18. Home gadgets

Innovative home gadgets are capturing consumer interest, offering convenience and functionality. Food recyclers have seen an impressive 128% increase in popularity, reflecting a growing emphasis on sustainability and waste reduction.

      Source: Amazon

Meanwhile, the milk frother and steamer has attracted 54% more interest over the past year as more people seek to recreate café-style beverages at home. These gadgets are ideal for customers looking to improve their home environment, making them essential items for your ecommerce store.

19. Pet products

Pet ownership is on the rise, and so is the demand for products that cater to the needs of beloved animals.

Custom dog bowls and large dog water bowls, for instance, are seeing increased demand (+6% and +29%, respectively), as people seek personalized and unique items for their pets. Cat trees are another hit (+10%), providing a dedicated space for cats to climb and relax. Meanwhile, dog bandanas (+8%) are trending as a fun way for owners to showcase their pets’ personalities and add a touch of style.

These products cater to people who want the best for their furry friends, making them valuable items for your dropshipping business. You can find customizable pet accessories in the Printful catalog, including leashes, collars, bowls, and bandanas, perfect for adding a personal touch to your store’s offerings.

20. Baby products

The baby product market is booming as parents seek out high-quality essentials for their little ones. Baby oil, for example, is becoming more popular (+17%)  for its gentle moisturizing benefits. Baby blankets are another must-have (+19%), offering both comfort and warmth in every nursery. Baby sleep sacks are also in high demand, providing a safe and cozy sleep solution. And as parents become more aware of sun protection, baby sunscreen is gaining traction as well (+20%). 

With Printful, you can customize baby clothes and blankets: 

• Organic Cotton Baby Bodysuit 

• Baby Staple Tee

• Baby Short Sleeve One Piece

• Sublimated Sherpa Blanket

How can you find trending products to sell online?

Google Trends is one of the best ways to find trending products for your online business. It lets you see what consumers search for in a specific region and time frame. Use it to track trends and product popularity. Then, use your findings to plan product launches.

Plus, check out all the high-demand products in our bestseller category.

Over to you

We hope this list inspires you to start selling products online or add at least one new product to your store. We encourage you to experiment and have fun with your designs! 

Have you picked your soon-to-be bestseller? Let us know in the comments.

• 10 Effective Ways How to Market a Product

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